Mobile Advertising (mAdvertising) 2016 Global Market Study and Analysis Research Report to 2020
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Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
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The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.
The ""Mobile Advertising (mAdvertising) Market: 2014 - 2020"" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.
The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.
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Topics Covered:
The report covers the following topics:
• Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
• Key market sectors for mobile advertising and their evolution
• Market drivers and challenges for the mobile advertising market
• A detailed assessment of the emerging tablet advertising submarket and its growth potential
• Key developments and opportunities in the industry
• Profiles and strategies of 34 key players in the mobile advertising market
• Strategic recommendations for advertisers, mobile advertising providers, wireless carriers and mobile device OEMs
• Global and regional market forecasts:
• Mobile advertising revenue forecasts: 2010 - 2020
• Submarket revenue forecasts are categorized in 2 device form factor categories:
• Mobile Phone
• Tablet
Submarket revenue forecasts are categorized in 9 application & media categories:
• Media Alerts
• Mobile Browsing (Display, Search)
• Mobile Applications
• Mobile Games
• Mobile Music
• Mobile Social Networking
• Mobile TV (Broadcast, Unicast & One-off)
• Mobile Video (One-off, Subscription Based)
• Text Alerts
Table Of Contents – Major Key Points
1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
2 Chapter 2: mAdvertising Market Models – How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
3 Chapter 3: Mobile Network Technologies & Data Growth
3.1 Pre-Analogue and Digital Generation
3.1.1 MTS
3.1.2 IMTS
3.2 Evolution of the Cellular Concept and 1G Technology
3.2.1 AMPs – 1G Era
3.3 Digital Cellular Concept
3.3.1 2G Technology
3.3.2 2G and Mobile Internet
3.3.3 2G and Media Content: The Beginning of the mAdvertising Market
3.4 The Evolution to 3G & Mobile Broadband
3.4.1 3G Technologies
3.4.2 3G Enhancements
3.4.3 The Mobile Broadband Era
…. CONTINUED
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