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Polaroid Enters Smart TV Market with New 4K Ultra HD LED Models Powered by Google Cast™

New Google Cast Polaroid 4K TV Line Shipping Summer 2016

Ontario, CA, May 23, 2016 (GLOBE NEWSWIRE) -- Polaroid today unveiled its first line up of 4K UHD LED connected TVs. Thanks to an exciting strategic partnership with Google which was announced recently at Google I/O 2016, the new Polaroid 4K connected TV line will incorporate Google Cast™, providing consumers with an affordable option to stream their favorite content in stunning ultra-high definition. The line will have the ability to stream content from popular entertainment, music and movie apps, and the built-in decoder will also allow users to stream in 4K UHD.


“We’re excited to announce we are working closely with Google to bring our first 4K UHD connected TV line to market later this summer,” said Scott W. Hardy, Polaroid President and CEO. “By teaming up with a company such as Google, we are able to offer consumers the latest in TV technology so they can easily share and enjoy their favorite content, and more importantly, deliver tremendous value to those looking to upgrade to a higher-resolution.”

The new Polaroid 4K UHD connected line provides entertainment lovers with a cinema style experience with four times the resolution of a full HD TV (3840 x 2160), fluidity of motion, 120hz refresh rates and exceptional clarity with more than 8 million pixels. HDMI inputs featuring HDMI 2.0 deliver optimal digital video and audio performance via a single cable. With an upgraded bezel design and a contemporary TV stand, the 4K UHD connect TV line is the perfect match for any home theater system and décor.


Google Cast™ is a technology that lets users cast their favorite entertainment from a phone, tablet or laptop right to a TV or speakers.  Users can easily control a TV or speakers through their favorite apps from an iPhone®, iPad®, Android™ phone or tablet, Mac® or Windows® laptop, or Chromebook. Using these devices, consumers can easily search, browse, queue and control a TV from anywhere in the home using the apps they already know. Google Cast’s system offers more apps and frequent updates than many dedicated smart-TV systems and currently offers more than 1,000+ Cast-enabled apps, 200,000+ TV shows and movies, and 30,000,000+ songs.  


Available in 43”, 50”, 55”, and 65” sizes, the Polaroid line up of 4K UHD LED connected TV models will ship summer 2016 with an MSRP of $499-$999.  A 75” model will be available Q4 2016 with an MSRP of $1899.99. For more information, please visit

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film.  Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.


Google Cast and the Google Cast badge are trademarks of Google inc.

Tracey Benjamini
R&J Strategic Communications

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