Food Network & Cooking Channel South Beach and New York City Wine & Food Festivals Partner With Time Inc.'s People for Upcoming Festival Cycle
People Will Be a Partner of NYCWFF 2016 & SOBEWFF(R) 2017
/EINPresswire.com/ --
MIAMI BEACH, FL --(Marketwired - May 02, 2016) - Lee Brian Schrager, founder and director of the Food Network & Cooking Channel South Beach (SOBEWFF
"This is an exciting time of growth for both Festivals," noted Schrager. "People, much like food and drink, touches everyone and is a natural fit as a lifestyle partner for both Festivals moving forward."
"As a longtime fan of People magazine, I can think of no better partner to welcome to both our Festival weekends," said Kathleen Finch, Chief Creative and Brand Officer for Scripps Networks Interactive. "This new partnership will allow for a deeper and richer Festival experience for our Food Network & Cooking Channel fans, as well as bring added attention to the important causes both Festivals support."
"Stories about food, recipes, and celebrity chefs are among the most popular with the 80 million consumers who engage with the People brand on all platforms," said Jess Cagle, Editorial Director of People and Entertainment Weekly. "Teaming up with the popular Wine & Food Festivals in Miami and NY is a great opportunity to serve and entertain our audiences."
People's partnership with the Festival is multiplatform, and will also consist of on-site event integration, promotional support and sweepstakes opportunities. People reaches more than 80 million consumers and is a leader in the entertainment news category. The brand's reach, coupled with that of the Festivals' title partners Food Network & Cooking Channel, will help continue to drive unprecedented levels of awareness for the Festivals and assist with generating proceeds for their respective charities. An official partner of the Festival since 2007, Food Network and Cooking Channel are together distributed to 100 million U.S. households and average 44 million unique web users monthly.
Between SOBEWFF
About
People
Time Inc.'s People revolutionized personality journalism when it launched as a weekly in 1974 to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture more than 40 years later, the People brand is accessible on all surfaces (print, digital, video, mobile, social) bringing more than 80 million consumers a unique mix of breaking news, exclusive photos, video, and in-depth reporting on the most compelling newsmakers of our time. In addition, comScore ranks the People and Entertainment Weekly Network No. 1 in the entertainment news category.
Each year major media across the globe anticipate the cover reveal of People's most famous franchise, the Sexiest Man Alive (which celebrated its 30
About the Food Network & Cooking Channel South Beach Wine & Food Festival
All proceeds from the Festival benefit the students of the Florida International University Chaplin School of Hospitality & Tourism Management who also assist Festival organizers with sponsorship fulfillment, restaurant and exhibitor recruitment, logistics, and inventory as well as working alongside some of the world's greatest celebrity chefs and winemakers. To date, the Festival has raised more than $24 million for the School. In September 2015, BizBash named the Festival the #1 Food & Restaurant Industry event in the United States for the third year in a row.
SOBEWFF
About the Food Network & Cooking Channel New York City Wine & Food Festival
The Food Network & Cooking Channel New York City Wine & Food Festival is hosted by and benefits Food Bank For New York City and No Kid Hungry
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Image Available: http://www.marketwire.com/library/MwGo/2016/5/2/11G096056/Images/NYCWFF15_Secondary_RGB-efbb322990a187a1b99d398db54e6fe3.jpg
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The ninth annual Food Network & Cooking Channel New York City Wine & Food Festival will take place October 13 - 16, 2016.
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