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Stytch to Transform Data Preparation With New Analytics Platform

New company Stytch to deliver easier, more accurate data preparation with end-to-end analytics platform connected to world's largest business database

/ -- VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 04/19/16 -- Editors Note: There are two photos associated with this press release.

Today, newly formed data analytics company Stytch announced its entrance into the business intelligence (BI) market to innovate in one of the most complex and underserved areas of BI technology; data preparation. Launching its new end-to-end analytics platform, Stytch is set to make it easier for business analysts to blend and model data, creating the foundation for business teams to get richer, faster insights at the point of analysis.

In addition to providing easier to use preparation tools, Stytch is enabling rapid data preparation by allowing the sharing and reuse of data models across business teams, and by connecting analysts directly to the world's largest business database from Dun & Bradstreet. The Stytch platform facilitates use of Dun & Bradstreet's proprietary D-U-N-S® number to help business analysts quickly match and blend their own customer, supplier, or prospect records via a unique business identification key. By accessing Dun & Bradstreet's global data services from the Stytch platform, customers can enjoy faster, more accurate data blending and ensure better underlying data quality without ever leaving their analytics environment.

Headquartered in Vancouver B.C., Stytch is founded by BI industry veteran Mark Cunningham, who has been on the original founding team of several successful BI companies, including Crystal Services, Symmetrics, and Indicee.

"With Stytch we wanted to bring together everything we've learned about BI in the past 25 years to create a complete analytics platform with more powerful, self-service data preparation tools", explained Cunningham. "Most tools on the market today push sleek-looking dashboards but have failed to innovate in the data preparation space, leaving business teams still reliant on IT-curated data sources in order to do analysis. By using Stytch, enterprises have everything they need to get more insights, faster, including having the world's largest business database at their fingertips."

For additional information about Stytch and their next-generation analytics platform, please visit

About Stytch

Stytch is a data analytics platform that provides business teams with everything they need to get more insights, faster -- from data to dashboards. With flexible self-service data preparation tools, Stytch empowers business analysts to more easily blend and model their data, providing the foundation for better quality data discovery and reporting across the enterprise.

Stytch is founded by business intelligence (BI) industry veteran and serial entrepreneur, Mark Cunningham. Stytch is currently the only analytics platform on the market offering connection to Dun & Bradstreet's data services to deliver better data matching, blending, and cleansing via the D-U-N-S® number.

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