Responsible Fans Rewarded at Auto Club Speedway
Partnership Promotes Responsibility at Track with Busch, Americrown and TEAM Coalition
Fontana, CA, March 21, 2016 (GLOBE NEWSWIRE) -- Responsible fans earned valuable rewards at Sunday’s Auto Club 400 at Auto Club Speedway. The track, Busch, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Auto Club Speedway.
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Before the race, 372 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Auto Club Speedway in 2017.
The Designated Driver for the Race from the March 22, 2015 NASCAR Sprint Cup Series™ race at Auto Club Speedway, Alicia Walters, received her Responsibility Has Its Rewards sweepstakes prize on Sunday - two tickets and a VIP behind-the-scenes experience before the race.
“Coming to Auto Club Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Dave Allen, president of Auto Club Speedway. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”
“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years, and the Busch designated driver program reminds fans who choose to drink to do so responsibly and get their friends home safely,” said Katja Zastrow, VP of CSR-Better World at Anheuser-Busch. “We all share the same streets after the race. This partnership with Auto Club Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.”
“Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management. Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.”
"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."
About Auto Club Speedway:
Located 50 miles east of Los Angeles in Fontana, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend March 18-20, 2016. The two-mile D-shaped oval is one of the fastest tracks on the circuit. The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com.
About Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
About Americrown
Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!
Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org.
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Jill Pepper, TEAM Coalition 202-669-0357, jill@teamcoalition.org David Talley, Auto Club Speedway – 909-429-5205, dtalley@autoclubspeedway.com
