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MEDIA ADVISORY: Ford of Canada Unveils 2017 Models and Demonstrates Interactive Technology at Auto Show Preview Event

To Kick-Off the Calgary International Auto and Truck Show, Ford of Canada Will Host Media and Guests for a Special Sneak Peek and Unveiling Event


/EINPresswire.com/ -- CALGARY, ALBERTA -- (Marketwired) -- 03/07/16 --


WHAT:     With the Calgary International Auto and Truck Show just around the
          corner, Ford of Canada (Ford) is providing media and VIP guests
          the opportunity to get a sneak peek of the Western Canada debut of
          the newest additions to the Ford F-Series lineup, including the
          2017 Ford Super Duty. A very ferocious vehicle will also make an
          appearance as a surprise guest.

          Guests and media will have the opportunity to take part in
          interactive demonstrations, including the Drugged Suit, which was
          developed by Ford to demonstrate the dangers of driving while
          under the influence of illegal drugs.

          The event will also showcase Ford's newest technology, Pro Trailer
          Backup Assist. Guests will have the opportunity to operate a truck
          and trailer and experience the Pro Trailer Backup Assist
          technology which automatically steers the truck and trailer to the
          desired location.

WHO:      Mike Sinuita, Truck Marketing Manager, Ford of Canada

WHEN:     Monday, March 7, 2016
          6 p.m. - 9 p.m. MT

          Media interviews with Mike Sinuita are available between 3 p.m. -
          9 p.m. MT.

WHERE:    Festival Tent
          Canada Olympic Park
          88 Canada Olympic Road SW

Contacts:
Sophie Pilon
Brookline Public Relations, Inc.
Cell: 403-815-7340
403-538-5641 ext. 110
spilon@brooklinepr.com

Leanna Kruk
Brookline Public Relations, Inc.
Cell: 403-390-2170
403-538-5641 ext. 121
lkruk@brooklinepr.com


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