Dublin, Jan. 13, 2016 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/j7p5lj/global_automotive) has announced the addition of the "Global Automotive OLED Market 2015-2019" report to their offering.

OLED lighting is an expensive technology to incorporate, and thereby it is likely to be introduced only in high-end models. The market research analysts predict the global automotive OLED market to grow at a CAGR of over 14% until 2019.

The global automotive OLED market is still in its nascent stage of growth, and it is expected witness exponential demand during the forecast period. However, OLED displays have several issues, especially concerning their short lifespan and high initial manufacturing costs. Despite this, OLED displays are advanced, and when produced on a massive scale they can be priced competitively.
The market is expected to witness steady growth during the forecast period. Emerging trends such as the increasing adoption of fuel-efficient, as well as luxury, vehicles would help to increase market growth in the near future. The rapid commercialization of OLED lighting is another major trend in this market.

According to the report, the major driver is design flexibility. There are several benefits of OLED displays, such as flexible designs with ultra-thin layers that enable manufacturers to provide various lighting combinations for automotive interiors. This results in the adoption of OLED technology across various applications in the interior lighting of a vehicle. The inherent advantages of OLEDs, which makes them an energy-efficient lighting option, is another crucial driver in the market.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Global automotive OLED market

PART 05: Introduction

PART 06: Market landscape

PART 07: Market segmentation by application

PART 08: Geographical segmentation

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Roadmap for automotive OLED

PART 15: Vendor landscape

PART 16: Key vendor analysis

For more information visit http://www.researchandmarkets.com/research/j7p5lj/global_automotive

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