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The Orange Chef Joins Yummly, Santiago Merea Named as Chief Revenue Officer

Leading Food Discovery Platform Focuses on Growth and Revenue With New Chief Revenue Officer

/ -- REDWOOD CITY, CA--(Marketwired - December 11, 2015) - Yummly (, the leading food discovery platform, announced the addition of The Orange Chef (, widely regarded as leaders of the smart kitchen category, to Yummly to further extend its dominance in food technology, data and discovery. The company also names Santiago Merea as its first Chief Revenue Officer.

As the first Chief Revenue Officer, Merea will lead the company's effort to drive its revenue streams by working with a wide breadth of brands and companies ranging from consumer product goods to kitchenware and to identify new opportunities for growth. Prior to Yummly, Merea served as CEO and founder of Orange Chef since its inception in 2011. There he helped lead a team of like-minded foodies to design and develop hardware and software applications to answer some of the toughest questions around health and nutrition.

"We are thrilled to welcome the incredible Orange Chef team to Yummly, who share our same passion for food and technology," said David Feller, founder and CEO of Yummly. "Blending the expertise and talent from both of our companies is only scratching the surface of our potential. Santiago's passion and leadership make him the perfect person to help us expand our reach to help people answer 'What should I eat/drink?'"

Originally from Argentina, Merea worked in many different types of organizations: for-profit companies, non-profit organizations, senatorial political campaigns, and the US State Department. Merea's studies centered around behavioral economics and public opinion research. He is very passionate about product and customer development and he believes that design thinking is changing the way we create products and services and he was of Fast Company's 2013 "Who's Next" list of entrepreneurs.

"I'm excited to leverage Yummly's data-driven technology and grow revenue opportunities that are present in people's food journeys -- from the point of discovery to how it impacts their lifestyle," said Santiago Merea, Chief Revenue Officer of Yummly. "Yummly already influences over $1B in annual commerce, and maintains strong relationships with popular brands and food sites. The company is well-positioned to capitalize on this growth and I am excited about the opportunity to focus and expand on revenue strategies as the company flourishes."

Since raising $15 million in funding in September from Bauer Venture Partners, the addition of The Orange Chef team and the appointment of Merea as its first Chief Revenue Office shows Yummly's commitment to continuing to build its world-class team, award-winning products and expand its innovative technology. Yummly currently has more than 15 million monthly unique users and adding about 1 million registered users per month to its web and mobile platforms.

About Yummly

Yummly is the leading food discovery platform that is using patent-pending technology and proprietary data to understand food and taste. The smart and personal approach to food answers the universal question, "What's for dinner?" Headquartered in the heart of Silicon Valley, Yummly is backed by Bauer Venture Partners, Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit

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Shelby Hollister
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