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New England Natural Bakers Inc. Issues Voluntary Allergy Alert on Undeclared Milk Wheat and Tree Nuts (Pecans) in Coconut Cranberry Granola

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Contact Consumer: New England Natural Bakers Inc. (413)772-2239

Media: Pamela Clark, President and CEO New England Natural Bakers Phone: (413)772-2239 Email:

FOR IMMEDIATE RELEASE – October 7, 2015 – New England Natural Bakers Inc. Greenfield, MA, is issuing a voluntary recall for one specific lot (747 cases) of Trader Joe’s Coconut Cranberry Granola with “Best By 08/19/16” printed on the package, because Pecan Praline Granola containing milk, wheat and tree nuts (pecans) was packaged into the Coconut Cranberry Granola box.  People who have an allergy or severe sensitivity to milk, wheat, and/or pecans run the risk of serious or life-threatening allergic reaction if they consume these products.

The potentially affected product was distributed to Trader Joe’s stores in Arizona, California, Connecticut, Delaware, Maine, Maryland, Massachusetts, Nevada, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Utah, Virginia, Vermont and Washington D.C.

The Trader Joe’s Coconut Cranberry Granola (SKU 51131) is packaged in a 16 oz. box, with “Best By” date 08/19/16 printed at the top of the package UPC Code: 0051 1315 printed on side panel.

The voluntary recall was initiated by New England Natural Bakers Inc. after Trader Joe’s was contacted by a customer. One allergic reaction has been reported to date.  All affected product has been removed from store shelves.

Customers who have purchased the Trader Joe’s Coconut Cranberry Granola may return it to Trader Joe’s for a full refund. Customers with questions may contact New England Natural Bakers Inc. at (413)772-2239 8:30AM-5:00PM EST, Monday – Friday.



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