Healthy Choice Steams-up the Frozen Aisle with Simply Café Steamers
"Our consumers are always looking for healthy yet delicious meal options and they're showing a growing interest in foods with real, simpler ingredients," said Kat Hrabovsky, senior brand manager. "Simply Café Steamers deliver the taste, texture and flavor benefits of steaming, but with 100 percent natural protein, and absolutely no artificial ingredients."
Hrabovsky also noted the new Simply line is being supported by a national, integrated marketing campaign that launches in late September, focusing on how the magic of steam transforms simple ingredients into vibrant and crisp vegetables, juicy 100 percent natural proteins and perfectly cooked grains in just four minutes or less.
The Healthy Choice Simply Café Steamers line contains eight meals, four classic and four low-carb meals, all with less than 310 calories and more than 18 grams of 100 percent natural protein. The classic varieties include:
- Meatball Marinara
- Chicken Fried Rice
- Lemon Herb Chicken
- Chicken Pasta Primavera
In addition, Simply offers four meals that contain more than 22 grams of 100 percent natural protein and offer less than 14 grams of net carbs.
"We are constantly listening to our customers and strive to provide new options that satisfy their needs," said Hrabovsky. "Our consumers want higher protein and lower carb options for their healthy living goals, which is why we created these four Simply options."
The low-carb varieties include:
- Grilled Chicken & Broccoli Alfredo
- Chicken & Vegetable Stir Fry
- Southwestern Style Chicken
- Grilled Chicken Pesto & Vegetables
All Healthy Choice Simply Café Steamers are available in the freezer aisle at grocery stores nationwide for the suggested retail price of
From quick lunches and balanced dinners to delicious treats, Healthy Choice offers a variety of tasty options to help consumers live a healthy lifestyle. Visit www.facebook.com/healthychoice to learn more.
ABOUT HEALTHY CHOICE
Healthy Choice is the only major brand in its category that can call 100% of its products "healthy" as approved by the
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