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Net Element Announces New Sales Partner Financing and Marketing Initiatives

Empowering Sales Partner Business Growth Through Facilitation of up to $50 Million in Merchant Portfolio Financing, Expansion of Portfolio Acquisition Plan and New Sales Incentives

MIAMI, FL - (NewMediaWire) - May 11, 2015 - Net Element, Inc. (NASDAQ: NETE) ("Net Element" or the "Company"), a global technology provider in mobile payments and value-added transactional services announces the launch of three new programs to provide financing solutions and sales incentives to sales partners to help enable their business growth.

The portfolio financing program is offered in partnership with RBL Capital, LLC through a newly created brand "Unified Prosperity Financing". 

It is designed to leverage RBL's experience financing merchant portfolios to provide streamlined processing giving Net Element sales partners access to capital in as little as three days. 

The Company believes this financing program will attract more sales partners and enhance revenue potential from its existing sales network.

Sales partners such as Independent Sales Groups, value added resellers, system integrators and affinity partners typically have a combination of vision and team effort but can be limited by not having the access to capital required to fund business growth.

Designed to collateralize sales partner merchant portfolios, financings will be based on sales partner residual portfolios with loans estimated to range from $25,000 up to $2,000,000. 

Unified Portfolio Acquisitions Program

In addition to Unified Prosperity, the Company announced the expansion of its Unified Portfolio Acquisitions program, which was introduced to sales partners last year.

With this program, the Company continues to aggregate merchant contracts and lower processing and transaction costs as it scales its portfolio of merchants.

Like the Unified Prosperity Program, merchant portfolios acquisitions will provide sales partners with instant liquidity that can be used to finance marketing and sales initiatives required to grow their business.

Building recurring income streams is part of Net Element's growth plan. The new income streams can be grown organically by adding value-add services such as business productivity tools from PayOnline or the Company's Aptito Point of Sale (POS) service.

New Sales Incentive Program

Net Element's new sales recruiting program highlights its customer-first, technology-centric, payment-as-a-service philosophy of empowering global small to medium enterprise payment acceptance including traditional card-present, mobile and e-commerce transactions.

Cash incentives will be rewarded to top producers and sales partners will be provided with the following additional benefits:

  • Access to Net Element advanced suite of transactional services, equipment, innovative card programs, mobile payments and customized programs for merchants and retailers
  • High income potential
  • Cloud-based mobile payments platform
  • State-of-the-art "Sales Central" partner interface, designed to provide enhanced integration with Sales Partners and lower sales costs
  • Professional sales training and continual support
  • Sign-up bonuses
  • Cooperative marketing programs
  • Proprietary, all-in-one, hospitality management and point-of-sale platform

"With this investment in our distribution channel we intend to aggressively expand our U.S. footprint," commented Oleg Firer, Net Element CEO. "The payment industry is in a state of flux driven by technology and agents are seeking new revenue opportunities. By providing an omni-channel, payment-as-a-service platform with value-added services, we intend to help facilitate the business success of our partners." 

About Net Element

Net Element (NASDAQ: NETE) is a global payments-as-a-service, technology provider with an integrated mobile and transactional services platform. Its wholly owned subsidiary, TOT Group operates Aptito providing transaction processing and value-added services utilizing a next generation, cloud-based, point of sale payments platform. We also operate TOT Money, a leading mobile payments service provider that has been ranked in the Top 3 mobile payments providers by Beeline, Russia's second largest telecommunications operator and PayOnline, which is a leading online payment solution in Russia today. Further information is available at www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "continue," "will," "may," "could," "should," "expect," "expected," "plans," "intend," "anticipate," "believe," "estimate," "predict," "potential," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, whether the Unified Prosperity Financing program, the Unified Portfolio Acquisitions Program or the New Sales Incentive Program will accelerate growth of the Company's sales partners, solve any business or other matters for the Company's Independent Sales Groups or other sales partners or will result in any direct or indirect benefits to the Company. These forward-looking statements include additionally, without limitation, whether Net Element can secure any additional financing and if such additional financing will be adequate to meet the Company's objectives. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) Net Element's ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element's ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element's ability to successfully expand in existing markets and enter new markets; (iv) Net Element's ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element's business; (viii) changes in government licensing and regulation that may adversely affect Net Element's business; (ix) the risk that changes in consumer behavior could adversely affect Net Element's business; (x) Net Element's ability to protect its intellectual property; (xi) local, industry and general business and economic conditions; (xii) adverse effects of potentially deteriorating U.S.-Russia relations, including, without limitation, over a conflict related to Ukraine, including a risk of further U.S. government sanctions or other legal restrictions on U.S. businesses doing business in Russia. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element with the Securities and Exchange Commission. Net Element anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.