Trail-blazing general news internet site Scoop NZ is in need of a fiscal angel.

HASTINGS, HAWKE'S BAY, NEW ZEALAND, January 16, 2015 /EINPresswire.com/ -- Wanted: An Angel at the Scoop NZ Subs Table . . .

Trail-blazing general news internet site Scoop NZ is in need of a fiscal angel. The open site is being strangled by the free model. Money from early sponsors is dwindling. From the outset the site embraced in full the spirit of the internet. Its characteristic liberalism and irreverence though is not calculated to open the coffers of big-ticket advertisers. In recent times heavyweight banners from the likes of HSBC has given way to tags from mom and pop enterprises.

To fill up, Scoop takes off-cuts from the likes of BusinessDesk which is sponsored by public cash under a government economic innovation incentive scheme. But it seems unlikely that Scoop in running the stories gets a cut of this. In order to retain its bulk it also publishes material from marketing -communication and public relations outfits.

But publicity and marcom agencies hate to split their pie and indications are that these to date have been long on promise and short on actually delivering the money to support their supplied published pieces.

A problem for Scoop is that it fails to pose a threat to anyone. This rules out a defensive buy in from one of the two newspaper chains. Serious about its politics, the site has self-consciously eschewed the what-the-butler-saw style of frivolity that makes for example the Daily Mail confection such a widely studied site here.

As a general news site, and one which operates on a journalistic matrix, Scoop shares the open general field with the curated NZ City site. If Scoop exudes a blend of 1970s era university common rooms and newspaper news rooms, NZ City has a flintier aura.

In NZ City veins runs pure marketing silicon. An offshoot of Hutt Valley's Melco which specialises in Asian electrical products, NZ City has a secure economic underpinning and carries a strong impression of playing the long game. The site tends now to tilt its curating on celebrity floss and thus attracts consumer needs human advertising.

A problem for Scoop is that its opinion style editorial has yet to excite the attention and thus pick up of the traditional mainstream media with its conspiracy requirement. This deliberate lack of sensationalism combined with its stern no-pictures and no-nonsense-here style of layout means that the site is more one of record than of must-read status.

Scoop is now embarked upon what newspaper clichés once always described as an agonising reappraisal and in its case one complete with reader response boxes. Nobody doubts that the returned coupon most needed and most valued will be from someone with a deep point of view and pockets to match.


Special Correspondent MSCNewsWire ©

Max Farndale
Manufacturers Success Connection
64 6 870 4506
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