GRAPEVINE, Texas, Sep 30, 2014 (BUSINESS WIRE) --GameStop (NYSE: GME), a family of specialty retail brands that makes the most popular technologies affordable and simple, announced today that its GameStop Technology Institute (GTI) business unit is collaborating with ATT to further its focus on delivering to its brick-n-mortar retail stores technology advancements that drive positive customer experiences and accelerate the pace of change within the retail industry.

As part of the relationship, GTI is working closely with ATT to define the technical capabilities required to enable customers to interact seamlessly and responsibly through their electronic devices with digital product promotional materials (e.g., video game trailers, special discounts, etc.) located on store shelves and within identified product communication zones. To accomplish this, the company is utilizing ATT Network Services, such as ATT Business Fiber, so GameStop stores have reliable and scalable speeds.

“GTI’s mission is to deliver advanced retail experiences to meet customers’ needs on their terms both in our physical and online stores,” said Jeff Donaldson, senior vice president of the GameStop Technology Institute. “To do this, we require network capabilities that are as innovative as the technological applications we are implementing in our stores. ATT’s leadership in this area will help address our demanding IT infrastructure needs as we continue to expand technology capabilities within our stores.”

Delivering Rich Video Game Content to Consumer Devices

As GameStop continues to pursue the implementation of innovative applications and technologies to enhance retail interactions, GTI is working to provide the company with the ultra-high bandwidth capabilities and network infrastructure required to support the delivery of rich video game content directly to GameStop customers inside their stores.

The initial focus will be on 36 GTI test store locations in Austin and College Station, Texas. Once implemented, customers will be able to experience how GameStop is utilizing technology to drive one-on-one customer engagement through the delivery of relevant gaming content to their smart devices.

As the fifth largest retailer in the United States and second largest business solutions provider to retailers globally, ATT brings its experience in mobilizing the world to customers such as GameStop on a daily basis.

“ATT’s Connected Commerce solutions address challenges faced by retailers in delivering leading customer experiences and providing highly secure and performance-driven enabling infrastructure,” said John Griffin, vice president of ATT. “We are looking forward to working with GameStop to enhance their retail interactions and enable insights with customer interactions.”

About ATT

ATT Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – ATT operating companies – are the providers of ATT services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, ATT is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services, including eCommerce solutions. A leader in mobile Internet, ATT also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the ATT U-verse^® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about ATT Inc. and the products and services provided by ATT subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

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Reliability claim based on analysis of independent third party data re: nationwide carriers’ 4G LTE. LTE is a trademark of ESTI. 4G LTE not available everywhere.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and SP 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 15 countries. The company’s consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and www.buymytronics.com, an online consumer electronics trade-in platform. In addition, our Technology Brands segment includes our Simply Mac, Spring Mobile and Cricket stores. Simply Mac, www.simplymac.com, operates 33 stores, selling the full line of Apple products, including laptops, tablets, smartphones and offering Apple certified warranty and repair services. Spring Mobile, http://springmobile.com, sells post-paid ATT services and wireless products through its 238 ATT branded stores. Cricket Wireless, www.cricketwireless.com, is a new ATT brand offering pre-paid wireless services, devices and related accessories. We operate 48 Cricket stores in select markets throughout the United States.

General information about GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.

SOURCE: GameStop Corp.

Joey Mooring GameStop Corp. 817-722-7450 joeymooring@gamestop.com