Ads Include Sherman’s Real Mom and Authentic Seattle Superfans

CAMDEN, N.J.--(BUSINESS WIRE)--Sep. 3, 2014-- Campbell’s® Chunky™ soup, the Official Soup Sponsor of the NFL, has added to Seattle Seahawk Pro Bowl cornerback Richard Sherman’s impressive list of accomplishments by enlisting him as the face of the 2014 “Mama’s Boy” campaign.

This season, Campbell Soup Company (NYSE:CPB) is adding a twist to the classic campaign. For the first time since 2007, the brand has chosen a real mom to be featured alongside her “Mama’s Boy.” In the ads, Beverly Sherman will act as the leader of a group of Seattle Superfans who do everything in their power to make sure their favorite gridiron hero gets his Chunky soup.

“Richard Sherman is one of the elite players in the NFL, he has a wonderful relationship with his mother and his fan base is extremely energetic,” said Neeli Straiges, Senior Brand Manager, Campbell’s Chunky soup. “We are excited for Richard and Beverly to be the next faces of this iconic campaign and to be part of the Mama’s Boy history.”

YR New York created the advertising campaign in a style inspired by a superhero thematic. In the coming weeks, Campbell will also introduce its first-ever animated video, featuring cartoon versions of the cast, as imagined by renowned illustrator J.J. Sedelmaier.

In conjunction with the new ad campaign, Campbell will kick off the upcoming NFL season with a lineup of five delicious new Chunky soups: Pub-Style Chicken Pot Pie, Sausage Pepper Rigatoni, Beer-n-Cheese with Beef Bacon, Jazzy Jambalaya and Mushroom Swiss Burger. Building on the success of the pub-inspired soups introduced last season, Campbell has continued to develop flavors to enhance the brand’s strong appeal to people with hearty appetites who enjoy filling, ready-to-serve soup.

Integrated Campaign

The Campbell’s Chunky Mama’s Boy campaign is an integrated effort across digital, in-store and television nationwide. The advertising creative will be featured in the places where NFL fans go to satisfy their hunger for football. The media plan includes paid media spots across television and digital media during pre-game, in-game and post-game analysis shows, with particular emphasis around games when the Seattle Seahawks are playing.

To learn more about Campbell’s Chunky soup, visit http://www.Facebook.com/ChunkySoup or http://www.Twitter.com/CampbellsChunky. Football and soup fans can visit http://www.Chunky.com for additional content and information regarding the campaign.

Share the great news about Campbell’s Chunky soup and new “Mama’s Boy” Richard Sherman with these tweets:

• Click to Tweet: @RSherman_25 has a new role – @CampbellsChunky has chosen him as this season’s “Mama’s Boy” along with his real mom, @Beverly_Sherman.
• Click to Tweet: Latest flavors from @CampbellsChunky this football season include Chicken Pot Pie, Sausage Pepper Rigatoni and Jazzy Jambalaya. #yum

About Campbell Soup Company

Campbell (NYSE:CPB) makes real food that matters for life’s moments, from high-quality soups and simple meals to snacks and healthy beverages. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by its iconic Campbell's brand, the company’s portfolio includes Pepperidge Farm, Goldfish, Bolthouse Farms, V8, Swanson, Prego, Pace, Plum Organics, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com and @CampbellSoupCo.

Source: Campbell Soup Company

Megan Haney, 856-342-4978 Campbell Soup Company megan_haney@campbellsoup.com or Erin Randall, 312-988-2013 Weber Shandwick erandall@webershandwick.com

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