Bulldog Reporter's PR University Presents a New Master Class Webinar

Oakland, Calif. - (NewMediaWire) - April 4, 2014 - PR communicators looking to create better social media content in the year of mobile will learn easy steps straight from digital PR experts in a new webinar by PR University. In just 90 information-packed minutes, social media masters at top brands will offer a proven methodology to build buzz, brand and the bottom line.

PR pros who attend New Content Strategies for Social Media: Four Top Brands Share the Latest Successful Content Models will hear from practitioners at General Motors, American Airlines, NASCAR and Tyson Foods—all of whom possess best practices for crafting and distributing shareable social media content on the most popular social media platforms. This exclusive panel will also debrief the latest free tools and techniques they’re using to create measurable social media results.

This PR University webinar takes place on Thursday, April 17, at 1PM ET (noon CT; 11AM MT; 10AM PT). 

Featuring Trainers:

Phil Colley, Social Media Strategist, General Motors 

Kyle Sheldon, Senior Manager of Digital and Social Media Communications, NASCAR

Whitney Starling, Social Media Analyst, American Airlines

Kyle Gibson, Social Media Manager, Corporate Affairs, Tyson Foods

What PR pros will learn:

• What’s Hot: New social media channels and tools brands are using in social media marketing—and which are out of favor

• Secrets of engagement: How to boost social media engagement—including when to post, what to post and where to post

• How to build brand ambassadorship in social media communities

• Easy Steps to a Social Content Strategy: Templates of successful social media marketing strategies—and a guide for creating one

• How to execute on a strategy—from targeting an audience, setting goals and creating content to distribution and measuring results

• Social media bonanza: How a robust content strategy feeds a brand’s social media channels—and connects PR pros with a new world of customers, admirers and friends

• Killer content: Examples and tips for creating stellar shareable social media content across a variety of social media channels

• Essential resources and tools: How to staff up and train teams to integrate social media across the organization—plus tools to help PR pros manage

• Measurement Tips: How to determine the ROI of a social media strategy and communicate it to clients and bosses

• Case studies and real-world examples: How leading companies are using social media marketing strategies to grab market share, entice new customers—and boost ROI

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact:

Brian Pittman Phone: 805-984-2977 Email: bpittman@bulldogreporter.com