Totally Wicked Sends E-cigarette to each Member of the European Parliament in Fight against TPD

Brushed Steel Tornado Tank Electronic Cigarette, the e-cigarette sent to every MEP by Totally Wicked

BLACKBURN, ENGLAND, June 12, 2013 / -- As discussions on the revision of the Tobacco Products Directive (TPD) reach a crucial stage in the European Parliament, UK based electronic cigarette manufacturer Totally Wicked Ltd, has taken the decision to send all 754 MEPs an electronic cigarette

UK based electronic cigarette manufacturer Totally Wicked Ltd, has taken the decision to send all 754 MEPs an electronic cigarette. Accompanying the e-cigarette will be a briefing document that simply and factually explains why e-cigarettes do not belong in the TPD.

A covering letter asks MEPs to examine the e-cigarette in detail and poses the following question:

"What do you do with a product that mimics smoking, but is not a cigarette, that stops people smoking, but is not a medicine?"

Totally Wicked is concerned that at present, EU policy makers believe that e-cigarettes should only be placed on the market if they are authorised pursuant to Directive 2001/83/EC ( the Medicinal Products Directive ).

By wishing to regulate e-cigarettes as a medicinal product, and by banning flavours, Totally Wicked believe the Commission and their supporters in Parliament are effectively banning e-cigarettes, a view that is supported by the European Parliament’s own Legal Affairs Committee.

Fraser Cropper, Business Development Director at Totally Wicked said:

"The e-cigarette we have chosen to send to MEPs look nothing like a conventional tobacco cigarette. Contrary to what many MEPs think, the vast majority of e-cigarettes sold throughout the EU look nothing like cigarettes.

We hope to make it clear to MEPs that e-cigarettes are not a medicinal product and that users do not see themselves as ill or in treatment.

MEPs have an incredible opportunity to craft regulation that reflects the reality of e-cigarettes – they are nicotine-containing consumer products that compete with cigarettes but with many superior characteristics, mainly by virtue of not using combustible tobacco. Tobacco cigarettes have been unequivocally proven to contribute to the early mortality of the European population. During this time, our legislators have been unwilling or unable to ban cigarettes, a product that if it came onto the market today, would without question be prohibited.

Surprisingly, rather than be applauded and encouraged by our elected representatives as the potential panacea to the smoking epidemic, we find Article 18 of the draft TPD, stifling the potential of these products and effectively handing over the product’s concept to the pharmaceutical sector, destroying a safer alternative."

Totally Wicked believe MEPs should reject Article 18 of the European Commission’s draft TPD and ask them to start again.

Press release courtesy of Online PR Media:

Fraser Cropper
Totally Wicked E Liquid
01254 692244
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