EIN Presswire: Coca-Cola Live Feed Press Releases

Relaxation Drink Maker BeBevCo's KOMA UNWIND Coming to Fas Gas and Speedy's Convenience Stores in Missouri

Tue, 07 Feb 2012 15:23:09 +0000

Relaxation Drink Maker BeBevCo's KOMA UNWIND Coming to Fas Gas and Speedy's Convenience Stores in Missouri

PR Newswire

STATESVILLE, N.C., Feb. 7, 2012 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo) a developer, manufacturer and marketer of relaxation and energy drinks announced today that 8 Fas Gas Convenience Stores and 13 Speedy's convenience stores in Missouri will now carry KOMA UNWIND . Fas Gas and Speedy's now join the growing number of convenience stores around the country in carrying KOMA UNWIND products.

"The sales appeal of KOMA UNWIND products is both national and global, and more and more it can be found where it is most convenient for customers to purchase. In the cities and the suburbs, from our Brand partnership with Jennifer Lopez (J-Lo Music Video) to our involvement with Chris Lafferty Motorsports TV on FOX Sports, we are building the foundation of an across-the-board product sensation," said BeBevCo COO, Daisy Ramirez.

About BeBevCo

BeBevCo (Bebida Beverage Company) develops, manufactures and markets beverages including relaxation drinks Koma Unwind "Chillaxation" Drink(TM), Koma Unwind Sugar-free "Chillaxation" Drink(TM) and Koma Unwind "Chillaxation" Shot(TM) as well as Potencia Energy Drink, Potencia "BLAST" energy shot, Relax 5 shots and Piranha Water.

Safe Harbor Statement

Except for historic information contained in this release, the statements in this news release are forward-looking statements that are made pursuant to the Safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, the company's ability to attract qualified management, raise sufficient capital to execute its business plan, and effectively compete against similar companies.

Contact: (704) 660-0226 extension 5
Investorrelations@bebevco.com
www.BeBevCo.com www.Relaxfive.com

SOURCE Bebida Beverage Company

Dunkin' Donuts Is Number One in Coffee Customer Loyalty for Sixth Straight Year

Tue, 07 Feb 2012 14:00:00 +0000

Dunkin' Donuts Is Number One in Coffee Customer Loyalty for Sixth Straight Year

PR Newswire

CANTON, Mass., Feb. 7, 2012 /PRNewswire/ -- In the highly competitive U.S. coffee market, Dunkin' Donuts is once again distinguished for brewing a superior guest experience. For the sixth straight year, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO )

The 16th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys' Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for "delighting" customers. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality, service, and brand value.

"We are truly honored to have earned Brand Keys' top ranking for coffee customer loyalty for six years running. This recognition speaks both to the renowned quality of our Dunkin' Donuts coffee and to the incredible dedication of our franchisees who work to provide our guests with an outstanding experience every day of the year. Through their efforts, our guests have developed a connection with the Dunkin' Donuts brand that is truly unique," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "We remain committed to keeping America running with our great coffee, baked goods and snacks served in a friendly environment at a great value."

"The search for delight by the consumer comes down to a simple equation: understanding customer expectations, their desire for brand value, and packaging the two via the brand and product experience offered to customers. It's that last part that's difficult, and Dunkin' has continued to manage the brand, and the experience to meet customer desires – six years in a row. That the customer is delighted with the brand shows up in both the Brand Keys loyalty metrics and Dunkin's bottom line," said Robert Passikoff, founder and president, Brand Keys.

According to The NPD Group / CREST®, Dunkin' Donuts serves the most hot traditional and iced coffee in America, selling more than one billion cups of hot and iced coffee every year. Dunkin' Donuts uses 100% Arabica coffee beans, and the company's coffee specifications are recognized by the industry as a superior grade of coffee. There are almost 7,000 Dunkin' Donuts restaurants in the United States and the District of Columbia and more than 10,000 restaurants in 32 countries worldwide.

To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.

Contact(s):

Jessica Gioglio

Dunkin' Brands

781-737-5200

Jessica.Gioglio@dunkinbrands.com

SOURCE Dunkin' Donuts

Diet Pepsi Refreshes Mercedes-Benz Fashion Week With an Out-of-the-Box Runway Experience

Tue, 07 Feb 2012 14:00:00 +0000

Diet Pepsi Refreshes Mercedes-Benz Fashion Week With an Out-of-the-Box Runway Experience

Diet Pepsi Brings Four Regional Designers to the Fashion Industry's Center Stage

PR Newswire

PURCHASE, N.Y., Feb. 7, 2012 /PRNewswire/ -- Diet Pepsi returns to Mercedes-Benz Fashion Week to provide a refreshing take on a traditional runway show experience. In partnership with fashion commentator Simon Doonan, Diet Pepsi will give four up-and-coming regional designers the opportunity to showcase their collections at the 'Diet Pepsi Style Studio' fashion show on February 9th at 8:00 p.m. in The Box at Lincoln Center.

Curated by Simon Doonan and presented on a set designed by Jonathan Adler, each designer will bring their unique hometown perspective to three themed fall looks. The themes, reflecting key style trends, include fierce safari prints, avant garde workwear and metallic finishes inspired by the refreshing Diet Pepsi can.

"We're excited to be partnering with regional designers who can bring their hometown perspective to the cutting-edge fashion of Mercedes-Benz Fashion Week," said Amy Wirtanen, Senior Marketing Director Pepsi Beverages Company. "We hope that by translating high-end trends, we are opening the doors of the industry's premiere event, and making style accessible to all women."

The four designers selected to display their collections include: "Project Runway" alum and Dallas-based Shirin Askari; Denver, Colorado's Rachel Hurst of Rae Marie; Genoveva Christoff from Columbus, OH; and Elise Bergman of Chicago, IL.

"I am honored to be a part of bringing these fresh new faces to Fashion Week," said Simon Doonan. "Acting as their mentor has been an enriching experience, and seeing them adapt key trends for the Diet Pepsi woman makes me very proud."

Following the show, the regional looks will be on display in the Diet Pepsi Refresh Studio, located in the Grand Lobby of Lincoln Center. Designed by Jonathan Adler, the Diet Pepsi Refresh Studio provides guests a place to relax and recharge, while staying up-to-date with the week's trends and shows. Diet Pepsi will also treat guests to 'refreshing moments,' daily, surprising experiences designed to delight and uplift hurried fashionistas.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE PepsiCo

Jenny McCarthy's Organization, Generation Rescue, Partners With Cellar Angels to Help Children With Autism Spectrum Disorders

Tue, 07 Feb 2012 13:25:00 +0000

Jenny McCarthy's Organization, Generation Rescue, Partners With Cellar Angels to Help Children With Autism Spectrum Disorders

PR Newswire

CHICAGO, Feb. 7, 2012 /PRNewswire/ -- Cellar Angels announces Generation Rescue, Jenny McCarthy's autism organization, as an exciting new addition to their list of charitable partners.

Cellar Angels is a web-based wine marketing company partnering with marquee California wineries to raise funds for an impressive list of charity partners across the U.S. Through this partnership, Cellar Angels' members can purchase discounted wine from their winery partners and proceeds from the sales will benefit Generation Rescue.

"When you see everything Jenny has accomplished in her career from acting, to authoring a series of New York Times Bestselling books to being an activist for autism, you're immediately impressed. We're thrilled to partner with her and Generation Rescue on this issue," said Martin Cody, President of Cellar Angels.

Jenny McCarthy echoed Cellar Angels' enthusiasm stating, "We are grateful to join Cellar Angels' list of charity partners. I'm excited to reach a new group of people and inform them about autism. What a fun way to make a difference by joining forces with a socially conscience wine company."

Cellar Angels features weekly online wine events where highly acclaimed and limited production wineries reduce their prices to help raise money for Cellar Angels' charity partners.

Cellar Angels membership is free and to receive weekly offers go to http://www.cellarangels.com. Cellar Angels' members receive one email each week alerting them to that week's time-limited offer. Now wine lovers everywhere can support Generation Rescue through sales proceeds generated from these events. Cody further added, "When a winery partner suggested we speak to Generation Rescue, we couldn't move fast enough and are honored to be involved. Wine has a way of bringing people together and this is going to be a very exciting partnership. It's another example of wine lovers making a difference."

In addition to exclusive access to high-end Napa and Sonoma wine, Cellar Angels' members receive a custom video with each weekly offer, tasting notes and a perfectly paired recipe for pairing with the wine. http://www.cellarangels.com

About Cellar Angels

Cellar Angels was created by a compassionate group of wine-lovers intent on changing the world through wine. Their mission is simple: connect small, artisanal wine producers to larger audiences, expose wine-lovers to exclusive purchase opportunities from partnering boutique wineries and raise money for a select group of charities. They love wine, love introducing others to great wine and love making a difference. Cellar Angels provides an opportunity to accomplish all three.

About Generation Rescue

Founded in 2005 by parents JB & Lisa Handley, Generation Rescue is dedicated to recovery for children with autism spectrum disorders by providing guidance and support to directly improve a child's quality of life. The organization's network of parent mentors spans across 38 countries worldwide to provide hope, support and resources to thousands of families struggling with the disorder. Generation Rescue provides medical grants to families who cannot afford treatment and is committed to training doctors on how to treat autism, an epidemic that currently affects 1 out of 110 children.

Contact Information:

Martin Cody
customer-service@cellarangels.com
(888) 282-1353

SOURCE Cellar Angels, LLC

Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

Tue, 07 Feb 2012 08:00:00 +0000

Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

PR Newswire

LOS ANGELES, Feb. 7, 2012 /PRNewswire-Asia/ -- Award-winning, multi-platinum singer Mary J Blige will be performing at a private pre-Grammy event on February, 9th 2012 to celebrate the partnership of Belvedere( http://www.facebook.com/belvederevodka ), the world's first super premium vodka and (RED)(TM).( http://www.facebook.com/joinred )

(Photo: http://www.newscom.com/cgi-bin/prnh/20120207/510730 )

The exclusive performance will be followed by a private party at Bardot, Los Angeles to help raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate HIV and AIDS in Africa.

In winter 2011, (RED)( http://www.joinred.com ) inspired packaging will contain the same unadulterated and naturally smooth(R) Belvedere vodka enthusiasts have always enjoyed. 50% of Belvedere's profits from the global sale of http://www.facebook.com/belvederevodka. Media can download images and B-Roll footage from the event at 6am Friday 10th February 2012, please visit http://www.epklink.com/BelvedereRedWithMaryJBlige

NOTES TO EDITOR

First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka's taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

For further information on (BELVEDERE)[RED]at the Grammy Awards 2012, visit http://www.facebook.com/belvederevodka

SOURCE　Belvedere Vodka

Walmart Unveils "Great For You" Icon

Tue, 07 Feb 2012 05:01:00 +0000

Walmart Unveils "Great For You" Icon

Icon to appear on hundreds of food items and provide simple way to make healthier food choices; Update on progress made over past year

PR Newswire

WASHINGTON, Feb. 7, 2012 /PRNewswire/ -- A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Wal-Mart Stores, Inc. (NYSE: WMT), the nation's largest food retailer, unveiled the "Great For You" icon at an event today in Washington, D.C. The icon, part of the company's healthier food initiative, is an effort to implement a transparent, summary icon for its private label brand products backed by rigorous nutrition criteria. "Great For You" will initially appear on select Walmart Great Value and Marketside items, as well as on fresh and packaged fruits and vegetables at Walmart U.S. stores nationwide this spring. By extending "Great For You" to fruits and vegetables and nutritious food options the company will make it easier for its customers to build healthier diets.

(Logo: http://photos.prnewswire.com/prnh/20120207/DA48795LOGO)

"Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products," said Andrea Thomas, senior vice president of sustainability at Walmart. "Our 'Great For You' icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet."

"Today's announcement by Walmart is yet another step toward ensuring that our kids are given the chance to grow up healthy," said First Lady Michelle Obama. "Just over a year ago, Walmart committed to save shoppers a billion dollars in their cost of fruits and vegetables and the fact that Walmart exceeded this number is a real accomplishment and a milestone in our efforts to support families eating better. In addition, the healthy seal will be another tool for parents to identify the best products for their kids. Giving parents the information they need to make healthy choices is a key piece of solving childhood obesity."

Items with the "Great For You" icon must meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM). Developed in consultation with food and nutrition experts from the public and private sectors as well as leading health organizations, the "Great For You" nutrition criteria are available to the public on the web (www.walmartgreatforyou.com), representing a collaborative and transparent effort to develop a trusted and reliable system for consumers. The icon will also be made available to national brand products that qualify and can be complementary to other nutrition labeling systems being used by the food industry.

"Walmart's effort to bring healthier food to kitchen tables nationwide was inspired by our customers and informed by the latest food science and policy," said Leslie Dach, executive vice president of corporate affairs at Walmart. "Last year we stood with the First Lady and showed how Walmart, working with its suppliers, the public sector and non-governmental organizations, can truly make a difference in people's lives."

Dach added: "We are proud to announce that after a year of working with nutrition stakeholders, meaningful progress is being made. We have the opportunity to address an issue many feel is too complicated or too hard to tackle and to demonstrate that it doesn't have to be."

The icon serves as a guide to help people make incremental changes to their diet by encouraging more nutritious food choices. The science-based criteria use a two-step process: Step one focuses on encouraging people to eat more fruits, vegetables, fiber-rich whole grains, low-fat dairy, nuts and seeds and lean meats. Examples of these items include brown rice, 1 percent milk, raw almonds and 93 percent lean ground beef. Step two limits the amount of total, trans and saturated fats, sodium and added sugars that can be found in items such as sweetened oatmeal, granola bars, flavored yogurt and frozen meals.

"When it comes to food, our customers want a variety of choices, but they also want help identifying healthier options. Customers asked us to make healthier food choices easy while keeping prices low," said Jack Sinclair, executive vice president of grocery for Walmart. "The nutritionists we engaged told us to make the criteria tough and significant. We feel confident the 'Great For You' icon balances those objectives, and will become an important tool Walmart shoppers can use to fill their pantries with healthier food at prices our customers can afford."

The criteria have undergone an extensive evaluation process using thousands of grocery items to help ensure that only nutritious items in each grocery category receive the "Great For You" icon. One evaluation compared Walmart's criteria with what people in America commonly consume using the Center for Disease Control and Prevention (CDC) National Health and Nutrition Examination Survey of more than 4,000 food items.

The development of the "Great For You" icon is part of an initiative Walmart launched in 2011 to make food healthier and healthier food more affordable. The initiative includes reformulating packaged food to reduce sodium and added sugars and eliminate industrially produced fats by 2015; making healthier food more affordable by providing savings on produce and reducing the price premium on better-for-you food items; developing solutions for food deserts; and increasing charitable support for nutrition education programs.

"At a time when obesity rates are the highest ever for Americans, especially Hispanics, Walmart's new 'Great For You' symbol will help make eating healthy the easier choice," said Janet Murguia, president and CEO of the National Council of La Raza. "In order to successfully help Latino children and families eat healthier, we hope other food companies will follow in Walmart's footsteps and commit to increasing access to healthier food at a lower cost."

Over the past year, Walmart has been working with private label brand and national brand suppliers to make progress on its goals. To date, some of the highlights include:

Reformulating thousands of everyday packaged food items by 2015
Walmart has been working to reduce sodium and added sugars in 165 food items. Some of the items reformulated in the last year include:

15 percent sodium reduction in Great Value ketchup
An average of 15 percent sodium reduction in Great Value canned vegetables, including corn, green beans and carrots
More than 70 percent sodium reduction in fresh steaks, roasts and other muscle cuts of beef

Thomas added: "These reductions are a clear sign of how we can make meaningful changes to the food we sell by making simple modifications to the products in our stores. We can significantly reduce sodium and sugar without having to sacrifice quality and taste."

These efforts also include developing a survey of more than 20,000 food items in key categories, such as grain, dairy, soups and beverage products to establish a benchmark to track the progress being made on the reformulation of Great Value and national brand packaged food items. Progress toward the company's goals will be reported in Walmart's annual Global Responsibility Report.

Making healthier food choices more affordable
The company surpassed one of its key goals, helping customers save $1.1 billion by offering low prices on fruits and vegetables. In addition, the company has been working to make healthier food choices more affordable by reducing or eliminating the price premium on more than 350 better-for-you items, such as low-sodium lunch meat, reduced-fat peanut butter and fat-free salad dressing.

Providing solutions to address food deserts by building stores
As part of its commitment to provide solutions to food deserts, Walmart announced it would provide more than 1.3 million people living in more than 700 USDA designated food deserts with access to fresh and healthy food. The company said it will open between 275 and 300 stores in areas serving food deserts by 2016. Since its commitment in July 2011, Walmart has opened 23 stores in areas serving food deserts and anticipates opening between 50 to 60 Walmart stores or Neighborhood Market locations in those areas in 2012.

Increasing support for nutrition education programs
Over the past year, Walmart and its Foundation have provided more than $13 million in grants to nutrition education programs. This figure includes yesterday's announcement of $9.5 million in grants to organizations, such as Share Our Strength, the National 4-H Council and Action for Healthy Kids, to name a few. The recently announced grants will promote healthy eating habits that will impact nearly 300,000 individuals this year.

For more information on "Great For You" and nutrition criteria, visit: www.walmartgreatforyou.com.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at more than 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

SOURCE Wal-Mart Stores, Inc.

World Champions the New York Giants Toast Super Bowl Trophy with Armand De Brignac, Rated the World's #1 Champagne

Tue, 07 Feb 2012 00:45:00 +0000

World Champions the New York Giants Toast Super Bowl Trophy with Armand De Brignac, Rated the World's #1 Champagne

PR Newswire

REIMS, France, February 7, 2012 /PRNewswire/ --

Following in the footsteps of current NBA and NHL champions the Dallas Mavericks and Boston Bruins, freshly crowned NFL Super Bowl champions the New York Giants celebrated their fourth Vince Lombardi Trophy with the world's number one rated Champagne, Armand de Brignac ("Ace of Spades").

(Photo: http://photos.prnewswire.com/prnh/20120206/NY48539)

New York Giants Wide Receiver Victor Cruz, teammates and Giants veteran Michael Strahan arrived at The Official New York Giants Post Super Bowl Celebration at Greenhouse at Hyde in Indianapolis, IN, where they were congratulated with an astounding 15L Nebuchadnezzar bottle of Armand de Brignac Brut Gold Champagne - one of the largest luxury bottles of Champagne in the world. The rare, large-format bottle is equivalent to 20 regular-sized bottles and weighs 80 pounds.

Cruz, well known for his signature end zone salsa dances, scored the first touchdown of the 46th Annual Super Bowl Championship game and served as the host of The Official New York Giants Post Super Bowl Celebration.

Armand de Brignac continues to serve as the "Champagne for Champions" after the NFL's New York Giants join teams from the NBA, NHL, MLB and Grand Prix in celebrating their championship victories with the world's number one rated Champagne.

Please join Armand de Brignac Champagne in congratulating the New York Giants on their fourth Super Bowl championship.

For more information about Armand de Brignac Champagne, please visit our website or follow us on Twitter or Facebook.

About Armand de Brignac Champagne

Armand de Brignac Champagne, a prestige cuvee bearing distinctive pewter Ace of Spades insignias on its bottle, exemplifies unmatched winemaking expertise and a true passion for the art of Champagne. Armand de Brignac is produced using old-world techniques and a staff of only eight people by a family house established in 1763 in Chigny-les-Roses, France. The Champagne has been rated No. 1 in a blind-tasting of 1,000 Champagne brands, and counts among its other accolades a score of 98 (out of 100) points from world-renowned wine critic Jose Penin and a glowing review from UK critic Jancis Robinson. Armand de Brignac is currently available in more than 100 countries worldwide.

Contact:

Within North and South America:
Lauren Fernstrom
Public Relations Manager
81 Greene St., 2nd Floor, New York, NY 10012, USA
T: +1-212-343-8366 / M: +1-412-600-8073
LaurenFernstrom@ArmandDeBrignac.com

Outside North and South America:
Yvonne Lardner
Global Director of Communications and PR
6-11 rue Dom Perignon,
51500 Chigny-les-Roses, France
T: +44(0)7956-237-822
YvonneLardner@ArmandDeBrignac.com

World Champions the New York Giants Toast Super Bowl Trophy with Armand De Brignac, Rated the World's #1 Champagne

Tue, 07 Feb 2012 00:12:44 +0000

World Champions the New York Giants Toast Super Bowl Trophy with Armand De Brignac, Rated the World's #1 Champagne

PR Newswire

REIMS, France, Feb. 6, 2012 /PRNewswire/ -- Following in the footsteps of current NBA and NHL champions the Dallas Mavericks and Boston Bruins, freshly crowned NFL Super Bowl champions the New York Giants celebrated their fourth Vince Lombardi Trophy with the world's number one rated Champagne, Armand de Brignac ("Ace of Spades").

(Photo: http://photos.prnewswire.com/prnh/20120206/NY48539)

New York Giants Wide Receiver Victor Cruz, teammates and Giants veteran Michael Strahan arrived at The Official New York Giants Post Super Bowl Celebration at Greenhouse at Hyde in Indianapolis, IN, where they were congratulated with an astounding 15L Nebuchadnezzar bottle of Armand de Brignac Brut Gold Champagne – one of the largest luxury bottles of Champagne in the world. The rare, large-format bottle is equivalent to 20 regular-sized bottles and weighs 80 pounds.

Please join Armand de Brignac Champagne in congratulating the New York Giants on their fourth Super Bowl championship.

For more information about Armand de Brignac Champagne, please visit our website or follow us on Twitter or Facebook.

About Armand de Brignac Champagne

Contact:

Within North and South America:
Lauren Fernstrom
Public Relations Manager
81 Greene St., 2nd Floor, New York, NY 10012, USA
T: 212.343.8366 / M: 412.600.8073
LaurenFernstrom@ArmandDeBrignac.com

Outside North and South America:
Yvonne Lardner
Global Director of Communications and PR
6-11 rue Dom Perignon,
51500 Chigny-les-Roses, France
T: +44 (0) 7956 237 822
YvonneLardner@ArmandDeBrignac.com

SOURCE Armand de Brignac Champagne

John Walker & Sons Celebrates 60th Anniversary of Her Majesty The Queen's Accession to the Throne

Tue, 07 Feb 2012 00:00:00 +0000

John Walker & Sons Celebrates 60th Anniversary of Her Majesty The Queen's Accession to the Throne

PR Newswire

ROYAL DEESIDE, Scotland, Feb. 7, 2012 /PRNewswire-Asia/ --

The Bottling of Diamond Jubilee by John Walker & Sons, a Blend of Rare Scotch Whiskies Distilled in 1952

Sixty years to the day since The Queen's accession, John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, celebrates the occasion with the bottling of Diamond Jubilee By John Walker & Sons; a specially crafted blend of rare malt and grain Scotch Whiskies distilled in and maturing since 1952, the year she acceded to the throne.

To view the Multimedia News Release, please click: http://www.multivu.com/mnr/53755-johnwalker

At Royal Lochnagar Distillery, on the edge of Her Majesty The Queen's Balmoral Estate, David Gates, Grantee of John Walker & Sons' Royal Warrant, will oversee the filling of The Queen's decanter, as well as 60 further editions for sale around the world. The profits from the sale of these editions are being donated to the Queen Elizabeth Scholarship Trust (QEST) with a guaranteed amount of at least GBP 1million and will support the excellence of craftsmanship as symbolised by the Royal Warrant of Appointment.

David Gates commented: "John Walker & Sons was first awarded a Royal Warrant in 1934 by King George V. We are extremely honoured that the quality of our whiskies is recognised by this symbol and our commitment to this calibre of quality and service is unwavering. Today in 2012, we are privileged to be able to celebrate The Queen's remarkable achievement with this fitting tribute, Diamond Jubilee by John Walker & Sons, the sales of which will help to create an enduring legacy for the supreme craftsmanship that it represents."

The creation of Diamond Jubilee by John Walker & Sons has been a once-in-a-lifetime privilege for Master Blender Jim Beveridge and his apprentice Matthew Crow who have overseen the search, selection and expert blending of the whiskies. The final step of marrying has been carried out in casks made by the John Walker & Sons coopers using oak provided by kind permission of The Queen from her private Sandringham Estate.

Master Blender Jim Beveridge said: "An extraordinary amount of care and attention has gone into every stage of crafting this Scotch Whisky and there has been a great sense of excitement building towards today, when the full character and flavours of Diamond Jubilee by John Walker & Sons will be revealed for the first time."

John Walker & Sons has harnessed the skills of more than 60 fine artisans, including fellow Royal Warrant Holders and QEST Scholars to present and accompany the whisky.

The diamond shaped Baccarat crystal decanters stand on a crystal base with six radial legs to reflect the decades of The Queen's enduring reign, and are adorned with Britannia silver. Leading Scottish silversmiths, Hamilton & Inches, has fashioned the collars set with a half-carat diamond, the Royal Arms, John Walker & Sons monogram and individually numbered seals.

Each edition also includes a pair of lead Cumbria Crystal glasses engraved by Philip Lawson Johnston and a commemorative artefact book, hand bound by Laura West at her Isle of Skye bindery and personalised for each owner by Sally Mangum, Calligrapher By Appointment to Her Majesty The Queen. All the elements will be housed in a chest made by cabinet makers N.E.J. Stevenson, incorporating oak from Sandringham and Caledonian pine from The Queen's Balmoral Estate.

Chairman of QEST, Richard Watling, commented: "The creation of this beautiful work, a monument to the skills of its craftspeople and the definitive tribute to 60 years of Her Majesty's reign is of enormous significance to QEST. The donation will enable us to significantly increase the number of scholarships we award, helping to secure the preservation of vital craft skills for generations to come."

NOTES TO EDITORS

ASSETS AVAILABLE

-- 'Making of' b-roll and short film

-- Photography of The Queen's decanter

-- The making of and studio photography of Diamond Jubilee by John

Walker & Sons

ABOUT DIAMOND JUBILEE BY JOHN WALKER & SONS

John Walker & Sons is part of the Diageo Group.

It is the founding company behind Johnnie Walker(R), the world's number one selling Scotch Whisky brand, enjoyed by people in almost 200 countries around the world.

The 60 editions of Diamond Jubilee by John Walker & Sons will be released by John Walker & Sons for sale at GBP 100,000 (excluding UK VAT).

A minimum donation of GBP 1,000,000 from the sales of Diamond Jubilee by John Walker & Sons will be given to the Queen Elizabeth Scholarship Trust (QEST), a registered charity in England (number 802557). 10% will be paid to the charity through QEST Enterprises Ltd (which donates all its profits to the charity) and 90% will be paid to the charity direct.

ABOUT DIAGEO

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker(R), Guinness(TM), Smirnoff(TM), JEB(TM), Baileys(TM), Cuervo(TM), Tanqueray(TM) and Captain Morgan(TM).

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE　John Walker & Sons

A Modern Pairing: Napa Valley Arts in April™ Joins Fine Wine with 20th and 21st Century Art

Mon, 06 Feb 2012 22:42:16 +0000

A Modern Pairing: Napa Valley Arts in April™ Joins Fine Wine with 20th and 21st Century Art

Celebrate The Napa Valley Collection™ with Four Weeks of Winery Art Crawls, Tours and Tastings in The Legendary Napa Valley

PR Newswire

NAPA VALLEY, Calif., Feb. 6, 2012 /PRNewswire/ -- Throughout the month of April, the second annual Napa Valley Arts in April™ celebrates The Napa Valley Collection™: the famed wine region's other collection of priceless vintages - significant 20th and 21st century artwork. Winery art collections include work by notable contemporary painters Francis Bacon and Jean Dubuffet, as well as sculptors George Rickey and Richard Serra. Napa Valley Arts in April 2012 celebrates the Napa Valley Collection by letting mad-about-art winemakers collaborate with collection curators and favorite artists to turn the Napa Valley into a month-long art and wine crawl, made up of a variety of interactive art programs, curator-led tours, special exhibitions and inspired tastings. Many winery art activities are complimentary, and neighboring lodging establishments and spas welcome guests to complement Napa Valley Arts in April happenings with special offers from the best in wine, food and wellness.

The Napa Valley Arts in April 2012 festivities progress geographically week by week; beginning with Calistoga (April 1-7), followed by St. Helena and Rutherford (April 9-15), Oakville and Yountville (April 16-22), and finally Napa, Carneros, and American Canyon (April 23-30).

Napa Valley Arts in April Sneak Peak

Calistoga, the Valley's northernmost region kicks off Napa Valley Arts in April on April 1. Throughout the Calistoga week, local wineries showcase impressive collections including the amazing sculpture, painting, and decorative objects collection at Clos Pegase.
From April 9 - 15, wineries around St. Helena and Rutherford take center stage, featuring an exclusive exhibition of photography at Markham Vineyards by photojournalist Baron Wolman, Rolling Stone magazine's first chief photographer. This week only, original contact sheets belonging to Mr. Wolman's personal collection will be on view.
From April 16 - 22, wineries in Oakville and Yountville swing open tasting room and gallery doors to showcase permanent and rotating exhibitions, such as Robert Mondavi Winery's permanent collection that holds work by Francis Bacon and a rotating exhibition space currently showing Napa Valley artist Nancy Willis' monotypes and paintings.
From April 23 - 30, Napa, Carneros, and American Canyon's art-focused wineries include Hess Collection, which is displaying a selection of Donald Hess' personal modern and contemporary collection including artwork by artists Robert Motherwell and Magdalena Abakanowicz.

Benefiting Local Arts

Art-themed fundraisers supporting homegrown arts initiatives benefit local arts education and music programs. Calistoga's Fools For Art benefit, held on April 1, celebrates local artists with a pop-up gallery show and sale. Mozart Festival Napa Valley, benefitting the Napa Valley Symphony, takes place throughout the region from April 14 - 22, featuring concerts showcasing some of Mozart's greatest hits, as well as scholarly lectures and a lighthearted dinner recreating 18th century Vienna. On April 28, Hess Collection is hosting an afternoon and evening of women in contemporary art, featuring a screening of Lynn Hershman Leeson's documentary !War, followed by a discussion of women in contemporary art with KQED Forum host Michael Krasny and wine reception and dinner to benefit the Napa Valley Arts Council.

A full list and detailed map of participating wineries, as well as a variety of art viewing and wine tasting special offers, can be downloaded at the official Legendary Napa Valley website beginning in March. Maps and information are also available at all participating wineries, the Napa Valley Welcome Center, all chambers of commerce offices and many other locations throughout the Napa Valley.

For more information on Napa Valley Arts in April special offers and opportunities, please visit www.LegendaryNapaValley.com.

About the Napa Valley

The Napa Valley is home to the founders of America's fine wine industry – legendary entrepreneurs who showed the world that the art of winemaking had crossed continents – and is prized for its natural beauty, unparalleled culinary scene, top hotel accommodations, robust arts community, and one-of-a-kind wellness experiences including the region's famed spas, mud baths and healing geo-thermal springs. The word Napa means 'land of plenty' in the language of its first known inhabitants, the Wappo Indians, and the Valley itself is one of the most precious agricultural preserves on earth - a place that moves in perfect synchrony with the seasons. The area is internationally recognized as one of only nine "Great Wine Capitals." Visit www.LegendaryNapaValley.com for more information or to download the Visit Napa Valley iPhone application and join The Napa Valley community on Facebook and YouTube.

About Napa Valley Arts in April™

Napa Valley Arts in April is a month-long celebration of The Napa Valley Collection™, the combined collection of significant artwork exhibited at Napa Valley's wineries. Napa Valley Arts in April showcases this collection with four weeks of winery art crawls throughout each region of the Napa Valley. The 30 days of tours and special events progress each week, moving from the northernmost town Calistoga, to St. Helena, Yountville, and wrapping up in the southern Napa and Carneros area. Participating Napa Valley hotels and inns offer special Arts in April lodging packages. More details can be found at www.LegendaryNapaValley.com.

SOURCE The Napa Valley Destination Council

Feihe International Appoints New Director

Mon, 06 Feb 2012 22:00:00 +0000

Feihe International Appoints New Director

PR Newswire

BEIJING and LOS ANGELES, Feb. 6, 2012 /PRNewswire-Asia-FirstCall/ -- Feihe International, Inc. (NYSE: ADY; "Feihe International" or the "Company"), one of the leading producers and distributors of premium infant formula, milk powder and soybean, rice and walnut products in China, today announced that the Board of Directors has appointed Ms. Xiaofei Ren to the Board effective January 31, 2012. Ms. Ren will serve as an independent director and a member of the Audit Committee, replacing Mr. Sean Shao, who is leaving for personal reasons and had no disagreements with the Company. Ms. Ren will also serve as a member of the Nominating/Corporate Governance and Compensation Committees of the Board.

Ms. Ren has served as Financial Director of Beijing Bonianhengteng Film and Television Culture Media Co., Ltd since September 2011. From October 2004 to August 2011, she was a senior accountant at Beijing Xinghua CPA Ltd. and was also an accountant at Beijing Zhongfadaoqin CPA Ltd. from 2003 to 2004. She served as Financial Manager of Zhengzhou Columba Holiday Hotel from 1998 to 2003. Prior to that, she served as Chief Accountant of Zhengzhou Diefa Industry and Trade Co., Ltd. She is attending the Central University of Finance and Economics and received her bachelor's degree from the University of Zhengzhou. Ms. Ren is also a member of the Chinese Institute of Certified Public Accountants ("CICPA"). She has more than ten years of experience in auditing, investment consulting and public offering consulting for national, multi-national and publicly traded companies, including U.S. public companies, and has extensive experience with US GAAP.

Mr. Leng You Bin, the Company's Chairman and Chief Executive Officer, stated, "We are pleased to welcome Ms. Ren to the Board of Feihe International. Her wealth of expertise and experience in accounting, finance, and executive management will be of enormous value to the Board and the Company." Mr. Leng continued, "We also sincerely thank Mr. Shao for his contribution to the Company and we wish him well in his future endeavors."

About Feihe International, Inc.

Feihe International, Inc. (NYSE: ADY) is one of the leading producers and distributors of premium infant formula, milk powder, and soybean, rice and walnut products in the People's Republic of China. Feihe International conducts operations in China through its wholly owned subsidiary, Feihe Dairy, and other subsidiaries. Founded in 1962, Feihe Dairy is headquartered in Beijing, China, and has processing and distribution facilities in Kedong, Qiqihaer, Baiquan, Gannan, Longjiang, Shanxi, and Langfang. Using proprietary processing techniques, Feihe International makes products that are specially formulated for particular ages, dietary needs and health concerns. Feihe International has over 200 company-owned milk collection stations, seven production facilities with an aggregate milk powder production capacity of approximately 1,950 tons per day and an extensive distribution network that reaches over 80,000 retail outlets throughout China. For more information about Feihe International, Inc., please visit http://ady.feihe.com.

Cautionary Note Regarding Forward-Looking Statements

This document contains forward-looking information about the Company's operating results and business prospects that involve substantial risks and uncertainties. Statements that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements include, but are not limited to, statements about the Company's plans, objectives, expectations, strategies, intentions or other characterizations of future events or circumstances and are generally identified by the words "may," "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," "targets," "could," "would," and similar expressions. Because these forward-looking statements are subject to a number of risks and uncertainties, the Company's actual results could differ materially from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed under the heading "Risk Factors" in the Company's annual report on Form 10-K for the fiscal year ended December 31, 2010, as amended, and in other reports filed with the United States Securities and Exchange Commission and available at www.sec.gov. The Company assumes no obligation to update any such forward-looking statements.

SOURCE Feihe International, Inc.

CEDC Responds to Letter From Russian Standard Corporation

Mon, 06 Feb 2012 21:30:07 +0000

CEDC Responds to Letter From Russian Standard Corporation

PR Newswire

MT. LAUREL, N.J., Feb. 6, 2012 /PRNewswire/ -- The Board of Directors (the "Board") of Central European Distribution Corporation (Nasdaq: CEDC) (the "Company") responded today to the letter from R.V. Tariko of Russian Standard Corporation ("Russian Standard"), dated February 1, 2012 and filed as Exhibit 99.4 to the Schedule 13D/A filed by Russian Standard on February 2, 2012, proposing a "strategic alliance" whereby, among other things, Russian Standard would seek to convert a portion of its 2013 Senior Convertible Notes in exchange for common stock of the Company, obtain certain minority rights and board seats, possibly extend a backstop credit facility to the Company and possibly sell certain distribution and other rights to the Company. The Board stated that, in accordance with its fiduciary duties and with the assistance of financial and legal advisors, it is currently in the process of reviewing the proposal put forward by Russian Standard. The Board further stated that there can be no assurance of any transaction as a result of its review of the Russian Standard proposal and it does not intend to discuss or provide interim updates regarding this process.

CEDC is one of the largest producers of vodka in the world and Central and Eastern Europe's largest integrated spirit beverage business. CEDC produces the Green Mark, Absolwent, Zubrowka, Bols, Parliament, Zhuravli, Royal and Soplica brands, among others. CEDC currently exports its products to many markets around the world, including the United States, England, France, Japan and Germany.

CEDC also is a leading importer of alcoholic beverages in Poland, Russia and Hungary. In Poland, CEDC imports many of the world's leading brands, including Carlo Rossi Wines, Concha y Toro wines, Metaxa Liqueur, Remy Martin Cognac, Sutter Home wines, Grant's Whisky, Jagermeister, E&J Gallo, Jim Beam Bourbon, Sierra Tequila, Teacher's Whisky, Campari, Cinzano and Old Smuggler. CEDC is also a leading importer of premium spirits and wines in Russia with such brands as Concha y Toro, among others.

This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward looking statements are based on our knowledge of facts as of the date hereof and involve known and unknown risks and uncertainties that may cause the actual results, performance or achievements of CEDC to be materially different from any future results, performance or achievements expressed or implied by our forward looking statements.

Investors are cautioned that forward looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. CEDC undertakes no obligation to publicly update or revise any forward looking statements or to make any other forward looking statements, whether as a result of new information, future events or otherwise, unless required to do so by securities laws. Investors are referred to the risks and uncertainties discussed in CEDC's Form 10-K for the fiscal year ended December 31, 2010, including those under the caption "Item 1A. Risk Factors," and in other documents filed by CEDC with the Securities and Exchange Commission.

CONTACT:

In the U.S.:

Jim Archbold, Investor Relations Officer, Central European Distribution Corporation, +1-856-273-6980.

In Europe:

Anna Zaluska, Corporate PR Manager, Central European Distribution Corporation, 48-22-456-6000.

SOURCE Central European Distribution Corporation

China New Borun Expands Senior Management Team

Mon, 06 Feb 2012 21:15:00 +0000

China New Borun Expands Senior Management Team

PR Newswire

BEIJING, Feb. 6, 2012 /PRNewswire-Asia/ -- China New Borun Corporation (NYSE: BORN; "Borun" or the "Company"), a leading producer and distributor of corn-based edible alcohol in China, today announces that the Company has promoted Ms. Bing Yu (Ann) to Chief Strategy Officer from her current position as Chief Financial Officer and Mr. Yuanqin Chen (Terence) to Chief Financial Officer from his current position as Vice President for Finance, effective immediately.

Mr. Jinmiao Wang, Chairman and Chief Executive Officer of Borun, commented, "I'm very pleased that Borun is off to a good start in 2012 with our previously-announced strong pre-sales contract wins, and these well-deserved promotions will enable Borun to continue not only our solid execution track record but also further expand our market position. We are glad to welcome Terence to our senior management team as CFO, as this will allow Ann to spend more time working with me on strategic initiatives. Since joining Borun, Terence has quickly proven to me and the organization his accounting and finance expertise, as well as strong leadership ability and work ethic. Working closely with Ann Yu over the last several quarters, he demonstrated solid knowledge of our industry, business practices, and corporate culture. I expect Terence will have a smooth transition into his new role and look forward to his contributions to our growth and overall success, as we continue to steadily march towards our goal of becoming China's largest corn-based edible alcohol producer."

Mr. Terence Chen has served as Borun's Vice-President for Finance and Financial Reporting Manager since August 2010. Prior to that, Mr. Chen worked at KPMG Huazhen in Shanghai, from July 2006 to August 2010, where he performed statutory and Sarbanes-Oxley-Act-related internal control audit, annual audit and reporting, and audit for initial public offerings for various companies listed on the New York Stock Exchange, Hong Kong Stock Exchange, and Shanghai Stock Exchange. Mr. Chen earned a Bachelor's degree in Business Administration from Shanghai International Studies University and a Bachelor's degree in Economics from Fudan University in China.

About China New Borun Corporation

China New Borun Corporation (NYSE: BORN) is a leading producer and distributor of corn-based edible alcohol in China. Borun's edible alcohol products are primarily sold as an ingredient to producers of baijiu, a popular grain-based alcoholic beverage that is sold throughout China in retail stores, restaurants and bars. The Company also produces DDGS Feed, liquid carbon dioxide and crude corn oil as by-products of edible alcohol production. China New Borun is based in Shouguang, Shandong Province. Additional information about the company can be found at http://www.chinanewborun.com and in documents filed with the U.S. Securities and Exchange Commission, which are available on the SEC's website at www.sec.gov.

Forward-looking Statements

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Contact Information
Three Part Advisors, LLC
John Palizza
Phone: +1-888-870-0798
Email: jpalizza@threepa.com

SOURCE China New Borun Corporation

BACARDI Celebrates 150th Anniversary with Epic Bash on the Eve of the Big Game

Mon, 06 Feb 2012 20:31:10 +0000

BACARDI Celebrates 150th Anniversary with Epic Bash on the Eve of the Big Game

PR Newswire

A-List celebrities turn out for Rolling Stone's BACARDI® Bash with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship

CORAL GABLES, Fla., Feb. 6, 2012 /PRNewswire-USNewswire/ -- BACARDI rum celebrated its 150th anniversary Saturday night in style – with an event that delivered on the expectations of being the #1 Party in Indianapolis. The BACARDI Bash, hosted by Rolling Stone, was jam packed with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship, great cocktails by BACARDI, the rum that's been starting parties for 150 years.

(Photo: http://photos.prnewswire.com/prnh/20120206/DC48349)

Aaron Rodgers, Anna Faris, Jon Hamm, Maria Menounos, Nikki Reed, Pete Wentz, Alyssa Milano, Joe Manganiello, Lance Bass, Erin Andrews, Chris Evans, Nina Dobrey, B.o.B and Carl Banks were among celebrities that turned out to kick off BACARDI Rum's 150th anniversary with Rolling Stone. After walking the red carpet, guests were intrigued by the themed areas that accentuated some legendary party eras that were pivotal to the evolution of legendary BACARDI parties. First, guests were ushered through an airplane facade so they felt like they were actually being transported to the 1920s in Cuba, a time when American tourists visited Cuba and enjoyed BACARDI rum during Prohibition in the U.S. Everyone was in character, from the gorgeous models to the brilliant bartenders and dancers. You thought it was a treat to see a cigar being rolled, but the real treat was enjoying it with BACARDI 8 rum. As guests explored through the themed spaces, they stepped into a glamorous hotel casino atmosphere in the 1950s equipped with a roulette table with vintage chips. No money to be won, but some lucky guests scored a limited edition BACARDI t-shirt featuring a vintage ad. As guests continued through the 1950s, they explored a museum with authentic elements on loan from The BACARDI Archive.

Throughout the night, everyone enjoyed classic cocktails made famous by BACARDI, such as the legendary Original BACARDI Cuba Libre, the Authentic BACARDI Mojito and Original BACARDI Hand-Shaken Daiquiri. As guests moved into the modern day, they enjoyed cocktails that offered a twist on classics, like BACARDI® OAKHEART™ and Coke, were able to create original artwork on a digital graffiti wall which many posted to their Facebook® pages, and were awed by some of Rolling Stone's relics and larger than life rock and roll chandelier.

"This was truly a 'larger-than-life' affair, but it's only just the start to a year of celebrations in honor of the BACARDI 150th anniversary. We have more up our sleeve," said Toby Whitmoyer, Vice President and Brand Managing Director of rums at Bacardi U.S.A., Inc. "This was an amazing way to kick off our birthday year with Rolling Stone, in a great city, and on the eve of the biggest sporting event in the country – which just happened to be the day after our 150th anniversary."

More information , images and videos from the event and from 150 years of BACARDI are available at http://www.digitalnewsagency.com/stories/6192-bacardi-heritage. BACARDI fans can keep up with BACARDI happenings at www.facebook.com/bacardi.

About BACARDI Rums
In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite rum brand. The unique taste of BACARDI Rum inspired cocktail pioneers to invent some of the world's most famous drinks including the Authentic BACARDI Mojito, the Original BACARDI Daiquiri, the Original BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI rum has won more than 400 awards for quality and taste. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, rested in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

PARTY TOGETHER RESPONSIBLY.

www.bacardi.com

2012 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUMS - 40% ALC. BY VOL.; RUM SPECIALTIES - 35% ALC. BY VOL.

SOURCE Bacardi U.S.A., Inc.

Win Free Bar Louie for a Year at 1st Annual Fat Tuesday Bead Bash

Mon, 06 Feb 2012 18:01:02 +0000

Win Free Bar Louie for a Year at 1st Annual Fat Tuesday Bead Bash

PR Newswire

ADDISON, Texas, Feb. 6, 2012 /PRNewswire/ -- BL Restaurant Operations, LLC announced today they will be bringing Bourbon Street to Bar Louie with their 1st annual Mardi Gras Bead Bash this Fat Tuesday. The Bar Louie Bead Bash will take place on Tuesday, February 21st from 7 p.m. until close.

In addition to their regular food and drink selections, all Bar Louie locations will feature signature Hurricane and Blue Bayou cocktails, as well as a choice of two Ragin' Cajun food bundles including their famed Voodoo Chicken or Shrimp Po Boy served with a cup of New Orleans Chicken Gumbo for only $10.

Louie and the gang are encouraging guests to arrive decked out in their best beads and authentic Mardi Gras gear for their chance to win free Bar Louie for a year! Prizes will be awarded throughout the evening with two lucky winners at each location winning the grand prize of free Bar Louie for a year! Contact your local Bar Louie for details.

This Chicago-born neighborhood bar made famous for their handcrafted signature martinis and cocktails, is dedicated to remaining a local bar that delivers unforgettable experiences to every guest. In addition to their impressive beverage menu, Bar Louie also features an exceptional selection of distinctly prepared food such as small plates, sandwiches and burgers.

Bar Louie is open daily for lunch, dinner and late night dining. For more information about Bar Louie visit facebook.com/barlouieamerica.

SOURCE BL Restaurant Operations, LLC