EIN Presswire: Motorcycle Press Releases

Sailor Jerry Announces Hammarhead Solo-X Bike Competition

Wed, 23 May 2012 15:02:06 +0000

Sailor Jerry Announces Hammarhead Solo-X Bike Competition

Iconic Spiced Rum Offers Fans a Chance to Win a Custom Sailor Jerry Hammarhead Motorcycle

PR Newswire

NEW YORK, May 23, 2012 /PRNewswire/ -- Sailor Jerry, the iconic spiced rum, announces the launch of their Hammarhead Solo-X bike competition, giving fans a chance to win a custom motorcycle designed by industry innovator James Hammarhead. The bike will be customized with Norman "Sailor Jerry" Collins' Eagle Flash on the gas tank, along with the Sailor Jerry signature logo. The competition will run until July 15, 2012 and contestants, who must be 21 or over, can enter to win by becoming a fan of the Sailor Jerry Facebook page at www.facebook.com/sailorjerry.

(Photo: http://photos.prnewswire.com/prnh/20120523/NY12307)

Thanks to his undeniable skill and steadfast determination to allow his work to speak for itself, Norman Collins became recognized as the father of classic old school American tattooing. His pioneering advances in needle formations and color pigments helped to further solidify his place in tattoo history. Today, that same unwavering commitment is embodied in the work of James Hammarhead. After a notable career in neuroscience at the University of Pennsylvania, Hammarhead turned to his other passion, creating vintage-inspired, made-to-order motorcycles. To each bike Hammarhead adds technological improvements in performance and longevity, putting his own stamp on the ride experience that combines brilliant engineering with classic design. In the same vein as Norman Collins' contributions to tattooing, James Hammarhead continues to influence the innovation of motorcycle manufacturing.

"We are thrilled to work with James Hammarhead, a true individual and innovator, on the first of a series of lifestyle collaborations," said Ken Reilly, Category Marketing Director for William Grant & Sons, Ltd. "Sailor Jerry is proud to provide this unique opportunity to our fans, who continue to embody the independent spirit of Norman Collins each and every day."

Since he shares Norman Collins' unflinching sense of purpose, Sailor Jerry featured Hammarhead as part of their Hold Fast series, a group of digital video shorts that profile craftsmen of different stripes, celebrating the spirit of authenticity and devotion to craft that Norman Collins made famous with his pioneering tattoo work. "The challenge is to follow your instincts and to take advantage of the opportunities that are presented," said Hammarhead, discussing his work with motorcycles in his Hold Fast video. "There's a beauty in that, and I appreciate that."

Hammarhead's Hold Fast video can be found at http://sailorjerry.com/Social/Hold-Fast--James-Hammarhead.

Images of the customized Sailor Jerry Hammarhead motorcycle are available at http://bit.ly/KliVxL.

About Sailor Jerry Spiced Rum

Evoking the true spirit of the pioneering Tattoo Artist, Norman "Sailor Jerry" Collins, Sailor Jerry Rum is the authentic, premium, old-school spiced rum. Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Rum is strong, spiced and smooth, with hints of caramel and vanilla. Just like the man who inspired it, this 92 proof rum speaks for itself and holds itself to the traditional values and standards of craftsmanship that Sailor Jerry espoused – supporting all creative individuals who feel just as strongly about their respective crafts. Made from aged Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Rum is an exceptionally smooth drink with an ABV of 46% and an RRP of $21.99. From the liquid itself to the packaging of Sailor Jerry Rum, every detail stays true to the vision of Norman "Sailor Jerry" Collins. For more information, visit www.sailorjerry.com or follow www.twitter.com/sailorjerry and www.facebook.com/SailorJerry.

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's fourth largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro® Tequila.

SOURCE Sailor Jerry Spiced Rum

Safety association reports motorcyclist fatalities did not increase in 2011

Wed, 23 May 2012 02:09:31 +0000

Safety association reports motorcyclist fatalities did not increase in 2011

PR Newswire

PICKERINGTON, Ohio, May 22, 2012 /PRNewswire-USNewswire/ -- Motorcyclist fatalities for 2011 will be about the same as 2010, according to a preliminary report released on May 22 by the Governors Highway Safety Association, the American Motorcyclist Association reports.

Based on preliminary data, the GHSA reports that fatalities decreased by 1.67 percent during the first nine months of 2011. However, the association projects the final tally will be very close to the 4,502 fatalities reported for 2010. That figure is a slight increase over the number of fatalities reported for 2009 (4,469), which represented a dramatic 16 percent decline from 2008.

"Any motorcycle fatality is one too many, but we are encouraged that the report's preliminary finding suggests that overall motorcycle fatalities in 2011 will not be greater than 2010," said AMA President and CEO Rob Dingman.

"Interpreting crash, injury and fatality data is challenging because states have historically struggled with calculating actual motorcycle usage," said Dingman, himself a former governor's highway safety program administer for New York. "Measuring fatalities against motorcycle registrations is not effective because it does not take into account how many miles riders are putting on their motorcycles at any given time."

Dingman added that the economy, gasoline prices and weather are also variables that are difficult to quantify when determining motorcycle usage.

The lack of sufficient data underscores the critical need for a new comprehensive crash causation study, such as the one currently under way at Oklahoma State University. The study is being conducted at the Oklahoma Transportation Center under a $2.8 million Federal Highway Administration grant approved by Congress, along with more than $125,000 committed by the AMA and funds from six state safety programs -- New Mexico, New York, Ohio, Oklahoma, Texas, Wisconsin -- for another $750,000.

The last comprehensive crash causation study was published in 1981 by Professor Hugh "Harry" Hurt Jr. Hurt's groundbreaking work provided a wealth of data that has been used to develop training and strategies to help keep riders safer on the road, and earned Hurt a posthumous induction into the AMA Motorcycle Hall of Fame.

Dingman took issue with one of the GHSA report recommendations.

"We do not agree that mandatory helmet laws are a solution," said Dingman. "The AMA strongly encourages helmet use, but helmets do nothing to prevent motorcycle crashes. Our experience with helmet mandates shows us that when they are enforced, scarce resource dollars are directed away from rider training and motorist awareness, effective programs that reduce the risk of a crash occurring in the first place."

Rider training and motorist awareness programs are strongly supported by the motorcycling community, and are also recommended in the GHSA report.

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA honors the heroes and the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.

Media contact: James Holter
Phone: (614) 856-1900, ext. 1280
E-mail: jholter@ama-cycle.org

SOURCE American Motorcyclist Association

Fiolek and Barcia on the Podium in Hangtown Season Opener

Tue, 22 May 2012 08:10:00 +0000

5/22/2012 3:07:00 AM

Round one of the 2012 Lucas Oil Pro Motocross Championship and Women's Motocross Championship kicked off this weekend at the FMF Hangtown Motocross Classic held in Sacramento, CA. Team Honda Muscle Milk's Ashley Fiolek and GEICO Honda's Justin Barcia both had impressive starts to the season, placing second overall aboard their Honda CRF250Rs.

The Race

Tommy Hahn joined the Team Honda Muscle Milk squad, making his debut this weekend aboard a factory-prepared CRF450R. After placing a solid seventh in qualifying, Hahn rode his way to an eighth-place finish in moto one. After getting another good start in moto two, Hahn went down hard, causing him to fall to the back of the pack. He earned a respectable 13th overall. "I am really happy to have this first race out of the way, and overall am pleased with the results," said Hahn. "Apart from going down in the second moto, I felt good and was having fun. I am looking forward to building off this and improving my results throughout the rest of the season."

In moto one, Team Honda Muscle Milk's Justin Brayton grabbed a mid-pack start and rode a consistent race until going down on the last lap, sending him back to 24th. Still recovering from his crash in the first moto, Brayton rode his way to a 16th-place finish in moto two.

In the 250 class, Justin Barcia grabbed the holeshot in both motos, racing his GEICO Honda CRF250R to third in moto one and securing second in moto two for a second overall. "As much as I want to win, being on the podium is a great way to start the season," stated Barcia. Teammate Eli Tomac put together a solid ride in moto one, finishing in fourth. Unfortunately, Tomac went down in the first turn of moto two and was forced to charge his way through the pack. He rode a notable race, making his way up to 10th and clinching fifth overall. GEICO Honda's Wil Hahn rounded out the top 10 with a seventh in moto one and 13th in moto two.

In the Women's Motocross Championship (WMA), Team Honda Muscle Milk riders had an exciting start to the season. Ashley Fiolek grabbed the holeshot in moto one and rode an inspired race all the way to the finish, nailing down the win. She got another great start in moto two but went down, sending her to the back of the pack. She charged her way through the field, finishing in fifth place for second overall. Sayaka Kaneshiro, the newest addition to the team, had the best finish of her WMA career, going 5-4 for fifth overall. Troy Lee Designs/Lucas Oil/Honda's Tarah Gieger went 3-3 for third overall.

The Focus: D.I.D

D.I.D® has been a longtime Honda racing team sponsor and puts what it learns in competition into the OE products it supplies to Honda and other manufacturers. Spokes, rims and drive chains take an unbelievable beating in the world of professional motocross, which is why the Honda team puts its trust in D.I.D to provide components that can take the abuse of the hardest-riding pro-racers in the country.

450 Class Overall Results
1. James Stewart 1-1
2. Ryan Dungey 3-2
3. Mike Alessi 7-3
4. Andrew Short (Honda) 5-4
5. Brett Metcalfe 4-5
6. Broc Tickle 6-7
7. Davi Millsaps 2-14
8. Jake Weimer 10-6
9. Josh Grant 9-8
10. Nico Izzi 11-10

450 Class Championship Points (after 1 of 12 rounds)
1. James Stewart 50
2. Ryan Dungey 42
3. Mike Alessi 34
4. Andrew Short 34
5. Brett Metcalfe 34
6. Broc Tickle 29
7. Davi Millsaps 29
8. Jake Weimer 26
9. Josh Grant 25
10. Nico Izzi 21

250 Class Overall Results
1. Blake Baggett 1-1
2. Justin Barcia (Honda) 3-2
3. Ken Roczen 2-3
4. Ivan Tedesco 6-5
5. Eli Tomac (Honda) 4-10
6. Martin Davalos 14-4
7. Kyle Cunningham 9-8
8. Jason Anderson 8-9
9. Marvin Musquin 5-14
10. Wil Hahn (Honda) 7-13

250 Class Championship Points (after 1 of 12 rounds)
1. Blake Baggett 50
2. Justin Barcia 42
3. Ken Roczen 42
4. Ivan Tedesco 31
5. Eli Tomac 29
6. Martin Davalos 25
7. Kyle Cunningham 25
8. Jason Anderson 25
9. Marvin Musquin 23
10. Wil Hahn 22

WMA Overall Results
1. Jessica Patterson 2-2
2. Ashley Fiolek (Honda) 1-5
3. Tarah Gieger (Honda) 3-3
4. Meghan Rutledge 8-1
5. Sayaka Kaneshiro (Honda) 5-4
6. Kasie Creson 6-6
7. Mariana Balbi 7-8
8. Sara Pettersson 11-9
9. Lindsey Palmer 10-11
10. Hailey Larson 9-13

WMA Championship Points (after round 1 of 8)
1. Jessica Patterson 44
2. Ashley Fiolek 41
3. Tarah Gieger 40
4. Meghan Rutledge 38
5. Sayaka Kaneshiro 34
6. Kasie Creson 30
7. Mariana Balbi 27
8. Sara Pettersson 22
9. Lindsey Palmer 21
10. Hailey Larson 20

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to powersports.honda.com.

Visit the following to learn more:

Motocross

Team Honda Muscle Milk announces Tommy Hahn for the 2012 Lucas Oil Pro Motocross Championship

Wed, 16 May 2012 20:11:59 +0000

5/16/2012 6:05:00 PM

American Honda announces today that Tommy Hahn will be filling in for Team Honda Muscle Milk's Trey Canard throughout the entire 2012 Lucas Oil Pro Motocross Championship series. Hahn will join Justin Brayton aboard a factory CRF450R for all 12 rounds of the nationals.

"For Honda to pick me is an amazing opportunity," said Hahn. "It is a confidence booster knowing I have such great support from Team Honda Muscle Milk."

"We have known Tommy for a very long time, and we are excited to have him back on the team for the 2012 Motocross series," said Team Manager Erik Kehoe. "He is naturally talented and we believe he possesses all the tools needed to run at the front of the pack."

About Honda

American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.

Visit the following to learn more:

Motocross

Global Vehicular Lighting Industry

Wed, 16 May 2012 15:25:00 +0000

Global Vehicular Lighting Industry

PR Newswire

NEW YORK, May 16, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Vehicular Lighting Industry

http://www.reportlinker.com/p092462/Global-Vehicular-Lighting-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Furniture

This report analyzes the worldwide markets for Vehicular Lighting in Millions of Units by the following Product Groups/Segments: Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps, Signaling/Flasher Lamps, Fog Lamps, Brake Lamps, & Other Automotive Lamps), and Motorcycle Lamps (Headlamps, Tail Lamps, & Flasher Lamps). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 163 companies including many key and niche players such as Advanced Lighting Technologies Inc., Automotive Lighting Reutlingen GmbH, Federal-Mogul Corporation, Flextronics Automotive GmbH & Co. KG, GE Consumer & Industrial, Hella KGaA Hueck & Co., Ichikoh Industries Ltd., Koito Manufacturing Company Ltd., North American Lighting Inc., Koito Europe Ltd., Shanghai Koito Automotive Lamp Co. Ltd., Magna International Inc, Odelo GmbH, OSRAM GmbH, Osram Sylvania Inc., Philips Automotive Lighting, Robert Bosch GmbH, Stanley Electric Company, Valeo SA, Valeo Sylvania LLC, and Visteon Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-3

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Definitions for Select Product Segments I-4

Automotive Lamps I-4

Headlamps I-4

Tail Lamps I-4

Parking Lamps I-4

Signaling/Flasher Lamps I-4

Fog Lamps I-5

Brake Lamps I-5

Other Automotive Lamps I-5

Motorcycle Lamps I-5

Headlamps I-5

Tail Lamps I-6

Flasher Lamps I-6

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

"Seeing and Being Seen": An Issue Worth Millions of Lives II-1

Vehicular Lighting: The High and Low Beams Worldwide II-1

Key Determinants for Vehicular Lighting Market II-2

Automobile Production II-2

Costs II-2

Regulatory Issues II-2

Performance II-3

Style II-3

Market Scenario II-3

Impact of the 2007-2009 Recession in Retrospect II-3

Vehicular Lighting Market Feels the "Heat" II-4

"Light" at the End of Tunnel II-5

Will Growth be Held Hostage in Europe in 2012 by the EU Debt

Crisis? II-5

Developing Markets to Turbo Charge Future Growth in the Market II-6

Table 1: World Vehicular Lighting Market (2007): Percentage

Market Share Breakdown of Leading Manufacturers (includes

corresponding Graph/Chart) II-7

Table 2: World Interior Vehicular Lighting Market (2007):

Percentage Market Share Breakdown of Leading Manufacturers

(includes corresponding Graph/Chart) II-7

2. NOTEWORTHY TRENDS & ISSUES II-8

Market Driven by Technological Innovations II-8

High-Intensity Discharge (HID) Headlamps to Spell Doom for

Halogen Lamps II-8

Table 3: World Market for HID Headlights (2010): Percentage

Market Share Breakdown by Region (includes corresponding

Graph/Chart) II-8

Fiber Optics to Make Room in HID Light Sources II-9

LED Light Sources Replace the Traditional Lighting Systems II-9

Xenon Lights Posing Threat to LEDs II-9

Technology Developments to Drive LED Adoption II-10

Bending Light to Offer Drivers a Clear Vision II-10

AFS Responds to Environment/Driving Conditions II-10

Active Infrared Night Vision Systems to Sell More in US, Japan

and Europe II-10

Intelligent Headlights to See Light in Japan and Europe II-11

Aftermarket Products to Move in Line with Developments in OEM

Lighting Technology II-11

3. AUTOMOTIVE INDUSTRY - A BACKDROP II-12

Global Automobile Production II-12

Table 4: Global Automotive Market: Breakdown of Production

Volume (In '000' Units) by Geographic Region for Years 2000

Through 2009 (includes corresponding Graph/Chart) II-13

Table 5: World Automotive Market (2009): Percentage Breakdown

of Production Volume by Automotive Type (Passenger Cars and

Commercial Vehicles) for the Year (includes corresponding

Graph/Chart) II-13

Table 6: World Production of Passenger Cars by Geographic

Region In '000' Units For Years 2000 Through 2009 (includes

corresponding Graph/Chart) II-14

Table 7: World Production of Commercial Vehicles by

Geographic Region in '000' Units for Years 2000 through 2009

(includes corresponding Graph/Chart) II-15

Issues and Trends II-16

Europe - An Industrial Slowdown Exposes Excess Capacity Levels II-16

Focus Shifts to Suppliers II-16

Consolidation - A Panacea for all Frills? II-16

Cost Curtailment - An Inevitable Cost II-17

Key Statistical Findings II-17

Table 8: OEM Automakers Worldwide (2008): Top 10 Companies

Ranked by Annual Revenues in US$ Billion (includes

corresponding Graph/Chart) II-17

4. MOTORCYCLES MARKET - A BACKDROP II-18

Market Overview II-18

Motorcycles - More than a Vehicle, A Way of Life & Attitude II-18

Table 9: World Market for Motorcycles, Scooters & Mopeds

(2008, 2010 & 2012): Breakdown of Annual Volume Sales (in

thousand Units) by Country/Region II-18

Factors Driving 2-Wheeler Demand II-19

Table 10: World Market for Motorcycles, Scooters and Mopeds

(2010): Percentage Share Breakdown of Volume Sales by

Geographic Region (includes corresponding Graph/Chart) II-19

Table 11: US Motorcycles Market (2009): Percentage Breakdown

of New Motorcycle Sales by Category - Street, Dirt, Scooter,

and Dua (includes corresponding Graph/Chart) II-20

Table 12: Japanese Market for Motorcycles (2009): Percentage

Share Breakdown of Volume Sales by Vehicle Class (includes

corresponding Graph/Chart) II-20

Parts & Accessories: Playing a Crucial Role in the Motorcycle

Industry II-20

Impact of Recession on the Global Two-wheelers Industry II-20

Leading Players II-21

Table 13: Leading Players in the Worldwide Powered

Two-Wheeler Market (2008) - Percentage Breakdown by Volume

Sales for Honda, Yamaha, Suzuki, Ducati and Others (includes

corresponding Graph/Chart) II-21

Table 14: Leading Manufacturers of 651+cc Motorcycles in

North America (2009): Percentage Breakdown by Volume Sales

for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and

Others (includes corresponding Graph/Chart) II-22

Table 15: Leading Manufacturers of 651+cc Motorcycles in

Europe (2009): Percentage Breakdown by Volume Sales for BMW,

Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and Others

(includes corresponding Graph/Chart) II-22

Table 16: Japanese Market for Motorcycles (2009): Percentage

Share Breakdown of Volume Sales by Leading Manufacturers

(includes corresponding Graph/Chart) II-22

Recession Plays Havoc with Motorcycle Manufacturers Profit

Margins II-23

Industry Trends II-23

Baby Boomers Contributing to Significant Demand II-23

Industry Marked by Intense Competition II-23

Developed Nations Vs Developing Nations - Disparate Preferences II-23

Developing Countries in Asia Exhibit Favorable Demographics II-24

Emerging Technologies in the Motorcycle Market II-24

Heads-Up Display II-24

Puncture-Resistant Tires II-24

Smart Headlights II-24

Helmet-Mounted Display II-25

Airbags II-25

Motorcycle Detection System II-25

5. THE EVOLUTION OF HEADLAMPS II-26

Vehicular Lighting: A Transformation at Lightning Speeds II-26

1980-2000 - An Era of Headlamps Evolution II-26

Milestones in the History of Automotive Lighting II-27

Incandescent Lamps/Bulbs II-28

Halogen Headlights II-28

High-Intensity Discharge Headlamps (HID) II-28

HID LAMPS in Comparison to Halogen Lights II-29

HID Lamps Vs MDP Lamps II-29

Neon Lights II-29

Neon and Incandescent Lights II-30

Xenon Lights II-30

The Xenon-Headlight Concerns II-31

Xenon Vs Halogen lamps II-31

Bi-Xenon Headlamp Systems II-31

Double Xenon II-31

Bending Lights II-31

Adaptive Front-Lighting System II-32

To the Roots II-32

Active Infrared Night Vision System II-33

Functionality of the Active Infrared-Laser Night Vision System II-33

Advantages with Infrared Light Source II-33

6. FUNCTIONAL LIGHTING SYSTEMS II-34

Automotive Lamps II-34

Headlamps II-34

Production Process II-34

Paraboloid Reflectors II-34

Free-Form (FF) Technology II-35

Variable Light-Pattern Headlights II-35

Daytime Running Lights II-35

Benefits of DRL II-35

Importance of DRL in Safety II-36

The Other Side of DRL II-36

Tail Lamps II-36

Parking Lamps II-36

Signaling/Flasher Lamps II-37

Automotive Flasher Designs: Based on Technology Employed II-37

Fog Lamps II-38

Brake Lamps II-38

Other Automotive Lamps II-38

Motorcycle Lamps II-38

Headlamps II-38

Tail Lamps II-38

Flasher Lamps II-38

Alternative Source for Turn and Brake Signals II-39

Auxiliary Lighting II-39

Driving Lights II-39

Distributed or Centralized Lighting II-39

Benefits of Distributed or Centralized Lighting II-39

Lamps Which Sense Ambient Light II-40

Neon II-40

Light Emitting Diodes (LEDs) II-40

LEDs - Functions and Uses II-40

Applications of LEDs II-41

LED Marker Lamps II-41

LED Stop Lamp II-41

LEDs Vs Incandescent Lamps II-41

Future Prospects for LEDs II-42

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-43

Supertex Unveils AT9932 and AT9917 LED Lamp Drivers for Solid-

State Lighting Applications II-43

Grote and Truck Lite Launch LED Products for Modern Headlamps II-43

8. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE

BUILDER II-44

Truck-Lite Launches New LED Headlamps II-44

Energizer Unveils New Line of LED Products II-44

LEDtronics® Introduces Hazard warning LED Lamps II-45

LEDtronics® Announces New Solar-Powered Safety Lights II-45

LEDtronics® Unveils New Cluster Lamps II-45

OSRAM Launches New Automotive Headlamp II-45

Philips Lumileds Unleashes SnapLED for Resistor Drive

Applications II-46

Philips Lumileds Develops LUXEON® LEDs Technology II-46

Mercedes to Develop Intelligent Light System II-46

Automotive Lighting Unleashes Audi TT Headlamps II-46

Ford Motor Adds iLight LEDs to F-250 Model II-46

Avago Introduces LEDs for Interior Automotive Lighting II-47

Osram Sylvania Designs Mercury-Free Lighting System II-47

Hella Launches Luminator Xenon with Clear-Glass Design II-47

Hella Launches Black Upgrade Headlights for Passat B6 and VW

Golf Plus II-47

Hella Designs LED Daytime Running Lights for Professional Drivers II-47

OSRAM Opto Introduces OSTAR® Vehicle Headlights II-47

Visteon Offers Advanced Front Lighting System to Cadillac

Luxury Car II-48

Hella Introduces Innovative Automotive Lamps II-48

Automotive Lighting Designs IR System for Mercedes S Class II-48

Automotive Lighting, Volkswagen Unveil Modular Rear Lamp II-48

Hella Showcases Lighting Equipment at Las Vegas Convention Center II-48

Osram Sylvania Launches Standard LED taillamp on Ford's SUV Model II-49

BMW Offers Auto-Dim Features in Latest Models II-49

Hella Showcases Lighting Products at IAA II-49

Hella Rolls Out Improved Fog Lights II-49

Hella Launches Stop Lamps for VW Polo II-49

Hella Launches Rear Light Upgrades for Opel Zafira II-49

Hella Automatic Headlamps for BMW 7 Series II-50

OSRAM Introduces High Power OSTAR™ LED II-50

Hella and Volkswagen Develop New LED Rear Lamps II-50

Truck-Lite Launches LED Lamps, Model 80 II-50

Truck-Lite Launches LED Super Strip-Lite™ II-50

Lumileds Launches New Range of Luxeon LEDs II-51

Hella Extends Bend Lighting to 4 New Models II-51

Visteon AFS Headlamps for the New Ford Focus II-51

Koito Launches World's First Mercury-Free HID Headlamp System II-51

Visteon Enhances Advanced Front Lighting System II-51

Dialight Launches LED Warning Lamps for School Buses II-52

Dialight Launches LED Stop Lamps for Heavy Vehicles II-52

9. RECENT INDUSTRY ACTIVITY II-53

Intermap Technologies Enters into Partnership with Hella KGaA II-53

Instrument Systems Acquires Light Measurement Unit of X-Rite II-53

Fiem Industries to Establish New Plant in Rai II-54

Hyundai Mobis Initiates Production at Headlamp Facility II-54

Koito to Restart Production at Saga Automotive Lamp Facility II-54

Mobileye and Visteon Partner to Co-Develop Advanced Lighting

Control Systems II-54

10. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE

BUILDER II-55

Anand Group and Valeo Join Forces for Establishing Joint Venture II-55

Tata Nano Selects Phoenix Headlamps II-55

Minda Industries Secures Rs.50 Crore Order from Volkswagen II-55

Hella to Provide First Full LED Headlamps for General Motors

in North America II-55

Magneti Marelli and Sumi Motherson Group Partner to Set up

Indian Joint Venture II-56

Neolite Strikes JV with Zizala II-56

Fiat Enters into a Joint Venture with Sumi Motherson Group II-56

Schefenacker Renamed to Odelo GmbH II-57

Meridian to Take Over Lighting Business of Automotive

Components Holdings II-57

Philips and Federal-Mogul Join Forces II-57

Koito Builds Second Production Facility in India II-57

Advanced Lighting Technologies Buys Auer Lighting II-57

BMW 5 Series Now with Variable Light Distribution II-58

Koito Opens North American Plant II-58

Visteon Provides Exterior Lighting System for the New Cadillac

CTS II-58

NAL Invest $21M for Fourth Facility II-58

Hella Acquires 100% of Aglaia II-58

Morgan Stanley Acquires Sidler GmbH II-59

Hella Shuts Banbury Facility II-59

Automotive Lighting Opens Car Headlamp Facility II-59

Philips Expands Automotive Head Lighting Facility in Germany II-59

Koito Begins Production at Kyushu Plant II-59

Stanley Electric Expands Car-Lamps Output II-59

Ichikoh, Valeo Establish Chinese Automotive Lamp JV II-59

FIEM and Ichikoh Ink Pact II-60

FIEM Industries Expands Automotive Lighting Facilities II-60

Valeo, Minda Ally for Auto Component Facility II-60

Visteon Kicks Off $10M Technical Center in India II-60

Minda Industries Eyes Automotive Lighting Biz II-60

Actis Acquires Stake in Phoenix Lamps II-60

Lumax, Valeo Group Tie-up for Automotive Lamps II-60

Philips to Open LED Plant in Singapore II-61

Philips Buys Agilent's Shareholding in Lumileds for $950M II-61

Decoma Merges with Magna II-61

Ichikoh Bags Contract from Toyota II-61

Koito Manufacturing Plans Auto Lamps Facility in Japan II-61

Valeo Increases Stake in Ichikoh II-61

SOK, Czech Hella Set up Auto Lamps JV II-62

Magneti Marelli Sets up Facility in China II-62

Koito Establishes Automotive Lighting Facility in China II-62

Visteon Forms Chinese JV with TYC II-62

Hella's LED Headlamp Adjudged Best Innovation by Spanish STA II-62

Valeo Sylvania Supplies Headlamps for Nissan Altima II-62

Visteon to Provide Lighting Systems for Corvette 2005 II-63

Koito Opens Office at Guangzhou II-63

Dialight Establishes Luxeon Design Center II-63

Agilent and Lumileds Jointly Develop LEDs II-63

11. FOCUS ON SELECT GLOBAL PLAYERS II-64

Advanced Lighting Technologies Inc. (USA) II-64

Automotive Lighting Reutlingen GmbH (Germany) II-64

Federal-Mogul Corporation (USA) II-64

Flextronics Automotive GmbH & Co. KG (Germany) II-64

GE Consumer & Industrial (USA) II-65

Hella KGaA Hueck & Co. (Germany) II-65

Ichikoh Industries Ltd. (Japan) II-66

Koito Manufacturing Company Ltd. (Japan) II-66

North American Lighting Inc. (USA) II-66

Koito Europe Ltd. (UK) II-67

Shanghai Koito Automotive Lamp Co. Ltd. (China) II-67

Magna International Inc (Canada) II-68

Odelo GmbH (Germany) II-68

OSRAM GmbH (Germany) II-68

Osram Sylvania Inc. (USA) II-68

Philips Automotive Lighting (The Netherlands) II-69

Robert Bosch GmbH (Germany) II-69

Stanley Electric Co., Ltd. (Japan) II-69

Valeo SA (France) II-70

Valeo Sylvania LLC (USA) II-70

Visteon Corporation (USA) II-70

12. GLOBAL MARKET PERSPECTIVE II-71

Table 17: World Recent Past, Current & Future Analysis for

Vehicular Lighting by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-71

Table 18: World Historic Review for Vehicular Lighting by

Geographic Region - US,, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-72

Table 19: World 15-Year Perspective for Vehicular Lighting by

Geographic Region - Percentage Breakdown of Unit Sales for US,

Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of

World Markets for the Years 2003, 2011 and 2017 (includes

corresponding Graph/Chart) II-73

Table 20: World Recent Past, Current & Future Analysis for

Automotive Lamps by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-74

Table 21: World Historic Review for Automotive Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) II-75

Table 22: World 15-Year Perspective for Automotive Lamps by

Geographic Region - Percentage Breakdown of Unit Sales for US,

Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of

World Markets for the Years 2003, 2011 and 2017 (includes

corresponding Graph/Chart) II-76

Table 23: World Recent Past, Current & Future Analysis for

Automotive Headlamps by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-77

Table 24: World Historic Review for Automotive Headlamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) II-78

Table 25: World 15-Year Perspective for Automotive Headlamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-79

Table 26: World Recent Past, Current & Future Analysis for

Automotive Tail Lamps by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific, Latin America and Rest of World

Markets Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-80

Table 27: World Historic Review for Automotive Tail Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-81

Table 28: World 15-Year Perspective for Automotive Tail Lamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-82

Table 29: World Recent Past, Current & Future Analysis for

Automotive Parking Lamps by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific, Latin America and Rest of World

Markets Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-83

Table 30: World Historic Review for Automotive Parking Lamps

by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the 2003 through 2008 (includes corresponding Graph/Chart) II-84

Table 31: World 15-Year Perspective for Automotive Parking

Lamps by Geographic Region - Percentage Breakdown of Unit

Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin

America and Rest of World Markets for the Y Years 2003, 2011

and 2017 (includes corresponding Graph/Chart) II-85

Table 32: World Recent Past, Current & Future Analysis for

Automotive Signaling/ Flasher Lamps by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of

World Markets Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) II-86

Table 33: World Historic Review for Automotive Signaling/

Flasher Lamps by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2003 through 2008 (includes corresponding

Graph/Chart) II-87

Table 34: World 15-Year Perspective for Automotive Signaling/

Flasher Lamps by Geographic Region - Percentage Breakdown of

Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin

America and Rest of World Markets for the Years 2003, 2011 and

2017 (includes corresponding Graph/Chart) II-88

Table 35: World Recent Past, Current & Future Analysis for

Automotive Fog Lamps by Geographic Region - US, anada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-89

Table 36: World Historic Review for Automotive Fog Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-90

Table 37: World 15-Year Perspective for Automotive Fog Lamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-91

Table 38: World Recent Past, Current & Future Analysis for

Automotive Brake Lamps by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific, Latin America and Rest of World

Markets Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-92

Table 39: World Historic Review for Automotive Brake Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-93

Table 40: World 15-Year Perspective for Automotive Brake Lamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-94

Table 41: World Recent Past, Current & Future Analysis for

Other Automotive Lamps by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific, Latin America and Rest of World

Markets Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-95

Table 42: World Historic Review for Other Automotive Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-96

Table 43: World 15-Year Perspective for Other Automotive Lamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-97

Table 44: World Recent Past, Current & Future Analysis for

Motorcycle Lamps by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-98

Table 45: World Historic Review for Motorcycle Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-99

Table 46: World 15-Year Perspective for Motorcycle Lamps by

Geographic Region - Percentage Breakdown of Unit Sales for US,

Canada, Japan, Europe, Asia-Pacific, Latin America and Rest

of World Markets for the Years 2003, 2011 and 2017 (includes

corresponding Graph/Chart) II-100

Table 47: World Recent Past, Current & Future Analysis for

Motorcycle Headlamps by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-101

Table 48: World Historic Review for Motorcycle Headlamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-102

Table 49: World 15-Year Perspective for Motorcycle Headlamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-103

Table 50: World Recent Past, Current & Future Analysis for

Motorcycle Tail Lamps by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific, Latin America and Rest of World

Markets Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-104

Table 51: World Historic Review for Motorcycle Tail Lamps by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets Independently Analyzed

by Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) II-105

Table 52: World 15-Year Perspective for Motorcycle Tail Lamps

by Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) II-106

Table 53: World Recent Past, Current & Future Analysis for

Motorcycle Flasher Lamps by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific, Latin America and Rest of World

Markets Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes corresponding

Graph/Chart) II-107

Table 54: World Historic Review for Motorcycle Flasher Lamps

by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2003 through 2008 (includes corresponding

Graph/Chart) II-108

Table 55: World 15-Year Perspective for Motorcycle Flasher

Lamps by Geographic Region - Percentage Breakdown of Unit

Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin

America and Rest of World Markets for the Years 2003, 2011 and

2017 (includes corresponding Graph/Chart) II-109

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Vehicular Lighting Technology Developments and Emerging Trends III-1

SmartBeam: Tuning to the Traffic III-1

Low Spirits on AFS III-1

Performance Tied to General and Market-Specific Factors III-1

Factors Fueling Competition III-2

A Shrinking Market III-2

Overseas Brand Domination - The Threat is Real III-2

Price Factor - A Major Competitive Platform III-2

Automobile Parts and Components Industry III-2

Introduction and Overview III-2

Major Business Segments III-2

Auto Aftermarket Products - A Major Market III-3

US Auto Parts Suppliers - An International Perspective III-3

Motorcycles Industry - A Glance III-4

Market Trends III-4

Design Modifications Boost the Motorbike Industry III-4

Heavyweight Motorcycles Dominate the Market III-4

Increasing Number of Women Riders III-4

Select US Players III-4

LEDtronics Inc. III-4

Lumex III-5

B.Market Analytics III-6

Table 56: US Recent Past, Current and Future Analysis for

Vehicular Lighting by Product Group/Segment - Automotive

Lamps (Headlamps, Tail Lamps, Parking Lamps, Signaling/

Flasher Lamps, Fog Lamps, Brake Lamps and Other Automotive

Lamps), Motorcycle Lamps (Headlamps, Tail Lamps and Flasher

Lamps) Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-6

Table 57: US Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-7

Table 58: US 15-Year Perspective for Vehicular Lighting by

Product Group/Segment - Percentage Breakdown of Unit Sales

for Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-8

2. CANADA III-9

A.Market Analysis III-9

Daytime Running Lights in Canada III-9

The Canadian Automotive Industry - A Glance III-9

Market Trends III-9

The "Compact" Revolution III-9

Growing Popularity of Alternative Fuel Systems III-9

Light Trucks and Minivans Last Longer than Passenger Cars III-9

Motorcycle Market - A Glance III-10

Heavy Weight Motorbikes: Experiencing Increasing Demand III-10

B.Market Analytics III-11

Table 59: Canadian Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-11

Table 60: Canadian Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-12

Table 61: Canadian 15-Year Perspective for Vehicular

Lighting by Product Group / Segment - Percentage Breakdown

of Unit Sales for Automotive Lamps (Headlamps, Tail Lamps,

Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake

Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) for the Years

2003, 2011 and 2017 (includes corresponding Graph/Chart) III-13

3. JAPAN III-14

A.Market Analysis III-14

Outlook III-14

LEDs: Strapping up for Big Fortunes III-14

Biggest Market for Xenon Headlamp Systems III-14

B.Market Analytics III-15

Table 62: Japanese Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales

in Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-15

Table 63: Japanese Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-16

Table 64: Japanese 15-Year Perspective for Vehicular

Lighting by Product Group / Segment - Percentage Breakdown

of Unit Sales for Automotive Lamps (Headlamps, Tail Lamps,

Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake

Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) for the Years

2003, 2011 and 2017 (includes corresponding Graph/Chart) III-17

4. EUROPE III-18

A.Market Analysis III-18

European Automotive Market - A Glance III-18

The European Auto Parts and Components Market - An Overview III-18

Industry Trends III-19

Sophistication - Towards Production of a Safer and Fuel-

Efficient Automobile III-19

HID Market in Europe III-19

HID Headlamps Make Headway III-19

European Legislation Permits Dynamic AFS III-19

Adaptive Front Lighting: Big Fight for the First III-19

Key Player III-20

Zizala Lighting Systems GmbH (Austria) III-20

B.Market Analytics III-20

Table 65: European Recent Past, Current and Future Analysis

for Vehicular Lighting by Geographic Region - France,

Germany, Italy, UK, Spain, Russia and Rest of Europe Markets

Independently Analyzed by Annual Sales in Million Units for

the Years 2009 through 2017 (includes corresponding

Graph/Chart) III-20

Table 66: European Historic Review for Vehicular Lighting by

Geographic Region - France, Germany, Italy, UK, Spain,

Russia and Rest of Europe Markets Independently Analyzed by

Annual Sales in Million Units for the Years 2003 through

2008 (includes corresponding Graph/Chart) III-21

Table 67: European 15-Year Perspective for Vehicular

Lighting by Geographic Region - Percentage Breakdown of Unit

Sales for France, Germany, Italy, UK, Spain, Russia and Rest

of Europe Markets for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-22

Table 68: European Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-23

Table 69: European Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-24

Table 70: European 15-Year Perspective for Vehicular

Lighting by Product Group / Segment - Percentage Breakdown

of Unit Sales for Automotive Lamps (Headlamps, Tail Lamps,

Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake

Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) for the Years

2003, 2011 and 2017 (includes corresponding Graph/Chart) III-25

4a. FRANCE III-26

Market Analytics III-26

Table 71: French Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-26

Table 72: French Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-27

Table 73: French 15-Year Perspective for Vehicular Lighting

by Product Group/ Segment - Percentage Breakdown of Unit

Sales for Automotive Lamps (Headlamps, Tail Lamps, Parking

Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and

Other Automotive Lamps), Motorcycle Lamps (Headlamps, Tail

Lamps and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-28

4b. GERMANY III-29

A.Market Analysis III-29

German Automobile Industry - A Glance III-29

Europe's Numero Uno Passenger Car Manufacturer III-29

Industry Trend III-29

German Automakers Going Global III-29

B.Market Analytics III-30

Table 74: German Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-30

Table 75: German Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-31

Table 76: German 15-Year Perspective for Vehicular Lighting

by Product Group/ Segment - Percentage Breakdown of Unit

Sales for Automotive Lamps (Headlamps, Tail Lamps, Parking

Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and

Other Automotive Lamps), Motorcycle Lamps (Headlamps, Tail

Lamps and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-32

4c. ITALY III-33

A.Market Analysis III-33

Automobile Industry in Italy - A Glance III-33

Environmental Concerns - Governments get Eco-Friendly III-33

Automotive Parts and Components Industry - An Overview III-33

Market Trends III-33

Outsourcing - Hitting Local Part Maker Margins III-33

Motorcycle Market III-34

B.Market Analytics III-35

Table 77: Italian Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-35

Table 78: Italian Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-36

Table 79: Italian 15-Year Perspective for Vehicular Lighting

by Product Group/ Segment - Percentage Breakdown of Unit

Sales for Automotive Lamps (Headlamps, Tail Lamps, Parking

Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and

Other Automotive Lamps), Motorcycle Lamps (Headlamps, Tail

Lamps and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-37

4d. THE UNITED KINGDOM III-38

A.Market Analysis III-38

Automobile Market III-38

Market Scenario III-38

Auto Parts and Components Industry - An Overview III-38

OEM Parts Segment - Entry of Japanese Players Proves

Immensely Beneficial III-38

Auto Aftermarket Parts Segment - Down but Not Out III-38

Motorcycle Market - A Glimpse III-39

Factors Driving the UK Market for Motorcycles, Scooters and

Mopeds III-39

Increasing Demand for Two-Wheeler Transport III-39

Demographics III-39

Two-Wheelers Replacing Cars III-39

B.Market Analytics III-40

Table 80: UK Recent Past, Current and Future Analysis for

Vehicular Lighting by Product Group/Segment - Automotive

Lamps (Headlamps, Tail Lamps, Parking Lamps, Signaling/

Flasher Lamps, Fog Lamps, Brake Lamps and Other Automotive

Lamps), Motorcycle Lamps (Headlamps, Tail Lamps and Flasher

Lamps) Independently Analyzed by Annual Sales in Million

Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-40

Table 81: UK Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-41

Table 82: UK 15-Year Perspective for Vehicular Lighting by

Product Group/Segment - Percentage Breakdown of Unit Sales

for Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-42

4e. SPAIN III-43

Market Analytics III-43

Table 83: Spanish Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-43

Table 84: Spanish Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/ Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years 2003

through 2008 (includes corresponding Graph/Chart) III-44

Table 85: Spanish 15-Year Perspective for Vehicular Lighting

by Product Group/ Segment - Percentage Breakdown of Unit

Sales for Automotive Lamps (Headlamps, Tail Lamps, Parking

Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and

Other Automotive Lamps), Motorcycle Lamps (Headlamps, Tail

Lamps and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-45

4f. RUSSIA III-46

A.Market Analysis III-46

Russian Automobile Industry III-46

A Major Auto Market Despite High Entry Barriers III-46

Auto Industry - A Vital Economic Growth Driver III-46

Foreign Brands Boost Russian Auto Industry III-46

B.Market Analytics III-47

Table 86: Russian Recent Past, Current and Future Analysis

for Vehicular Lighting by Product Group/ Segment -

Automotive Lamps (Headlamps, Tail Lamps, Parking Lamps,

Signaling/Flasher Lamps, Fog Lamps, Brake Lamps and Other

Automotive Lamps), Motorcycle Lamps (Headlamps, Tail Lamps

and Flasher Lamps) Independently Analyzed by Annual Sales in

Million Units for the Years 2009 through 2017 (includes

corresponding Graph/Chart) III-47

Table 87: Russian Historic Review for Vehicular Lighting by

Product Group/Segment - Automotive Lamps (Headlamps, Tail

Lamps, Parking Lamps, Signaling/Flasher Lamps, Fog Lamps,

Brake Lamps and Other Automotive Lamps), Motorcycle Lamps

(Headlamps, Tail Lamps and Flasher Lamps) Independently

Analyzed by Annual Sales in Million Units for the Years

2003 through 2008 (includes corresponding Graph/Chart) III-48

Table 88: Russian 15-Year Perspective for Vehicular Lighting

by Product Group/ Segment - Percentage Breakdown of Unit

Sales for Automotive Lamps (Headlamps, Tail Lamps, Parking

Lamps, Signaling/ Flasher Lamps, Fog Lamps, Brake Lamps and

Other Automotive Lamps), Motorcycle Lamps (Headlamps, Tail

Lamps and Flasher Lamps) for the Years 2003, 2011 and 2017

(includes corresponding Graph/Chart) III-49

4g. REST OF EUROPE III-50

Market Analytics III-50

To order this report:

Furniture and Decoration Industry: Global Vehicular Lighting Industry

More Market Research Report

Check our Industry Analysis and Insights

Contact Nicolas: nicolasbombourg@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

Flemington Yamaha Hosting the Bill Dixon Stunt Motorcycle Show at Flemington Yamaha Open House 5/19/12

Wed, 16 May 2012 13:38:29 +0000

Flemington Yamaha Hosting the Bill Dixon Stunt Motorcycle Show at Flemington Yamaha Open House 5/19/12

PR Newswire

FLEMINGTON, N.J., May 16, 2012 /PRNewswire-iReach/ -- Flemington Yamaha, 300 route 202, Flemington, New Jersey will be hosting 3 time national Sportbike stunt champion Bill Dixon at their Open House event on May 19th 2012.

Bill Dixon's is a Yamaha Factory Sponsored Rider and Three-Time XDL Champion. With a booming 2011 season freshly behind him, Bill Dixon is already preparing for the next chapter in his career. In 2012, Bill looks for the 4-Peat as XDL National Champion as well as traveling across the country performing shows, making appearances and participating in numerous events, photo & video shoots and other media opportunities for his clients and sponsors

Bill was raised by a drill sergeant dad, giving him the perfect amount of discipline to harness the rebellious side that makes him so daring at his craft. At the age of 4, Bill was introduced to his first bike and almost intuitively, he was showing off and developing skills early. For many 4 year old boys, stunting and falling on a motorcycle might be like touching a hot stove for the first time, remembering to never do it again. But for Bill, it was simply motivation. At age 18, Bill took his bike to an empty parking lot and turned the lot into his personal training camp. After learning that what he was doing was actually a sport, practicing tricks for fun transformed into a personal challenge that led Bill to aspire to be the best rider in the world. Bill's father always told him, "You can do anything you put your mind to. You just have to give it all you've got."

John Paulsen, principal of Flemington Yamaha stated, I am proud to be sponsoring Bill and his efforts to further the sport of Stunt Bike riding. Bill and his father are role models to all aspiring Stunt Bike riders and I am positive that the demonstration of his skills this Saturday May 19th at Flemington Yamaha will be thrilling for all to see.

We have planned a big event around Bill's three shows, including a brute horsepower Dyno competition, many local vendors and one time specials on many of the Motorcycles and ATV's and gear we offer at Flemington Yamaha.

Bill will also be at Friday's restaurant next door to Flemington Yamaha on route 202 Flemington New Jersey on Friday night 5/18/12 at 6:30PM to sign autographs and for photo opportunities for all interested to come and meet him

Everyone is invited to come see Bill perform three Stunt shows on 5/19/12 from 10 AM to 5PM at:

Flemington Yamaha

300 Route 202

Flemington, New Jersey 08822

908-237-0099

Media Contact: John Paulsen Flemington Yamaha, 908-237-0099, jpaulsen@flemingtonyamaha.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Flemington Yamaha

New "Moto Guzzi Originals" Microsite Targets a New Generation of Riders and Style-Setters

Tue, 15 May 2012 15:00:00 +0000

New "Moto Guzzi Originals" Microsite Targets a New Generation of Riders and Style-Setters

Italian motorcycle manufacturer launches online destination celebrating today's moto, design and style "originals"

PR Newswire

NEW YORK, May 15, 2012 /PRNewswire/ -- Moto Guzzi USA, the North American importer of the Piaggio Group's iconic Moto Guzzi motorcycle brand, is introducing Moto Guzzi Originals, a new website for individuals who have a passion for brands and products that create – not follow – a trend. The microsite invites users to explore the unique heritage and many industry-first innovations of Moto Guzzi motorcycles, as told through the Italian brand's designers, owners and enthusiasts. The site also introduces visitors to brands and products that define what it truly means to be an "original," and invites users to contribute and share their own "originals" content via Twitter @MotoGuzzi, a new Facebook app at www.facebook.com/MotoGuzziUSA or in the www.motoguzzioriginals.com photo gallery.

(Photo: http://photos.prnewswire.com/prnh/20120515/CL07060 )

"For more than 90 years, Moto Guzzi has designed and crafted innovative, comfortable category-defining motorcycles that attract customers who are true originals – just like their ride of choice," said Melissa R. MacCaull, vice president, marketing, Piaggio Group Americas. "We want Moto Guzzi Originals to be an inspiration for the next generation of riders as well as anyone who values the timeless appeal of brands and products that stand apart thanks to their originality and high quality craftsmanship."

New Microsite Celebrates Past, Present and Future Originals

To highlight what brand and product characteristics have allowed Moto Guzzi to stand the test of time for more than 90 years, Moto Guzzi Originals engages and educates consumers about the brand's timeless style, character and innovative design. A mix of visual, interactive and written content touches on Moto Guzzi's many pop culture and historical moments, offers up never-told-before stories from enthusiasts and legendary designers and features an ever-growing gallery of user-submitted photos that capture the interpretation of the "originals" lifestyle.

Site content includes:

Moto Guzzi Originals Dialogue – a blog that brings the Moto Guzzi ethos to life with posts written by Guzzi and category experts including Enrico Cantoni, one of the original engineers of the famous Moto Guzzi engine of 1955, V8 engine in the Otto Cilindri, and Miguel Galluzzi, Director of Piaggio's Advanced Design Center. A series of Guzzi "like-minded" products, brands and services are also featured on the blog. The direct link to the blog section of the microsite is www.motoguzzioriginals.com/dialogue and fresh content will be added two to three times a week;
Moto Guzzi Originals Gallery – A showcase of user-submitted photos that reflect contributors' visions of the style spirit and essence that echo the Moto Guzzi definition of an "original." Visitors upload their favorites via Twitter or Instagram by using the hashtag #guzzioriginals;
Moto Guzzi Model Lineup – Snapshots of the new 2012 model lineup starting with the head-turning V7 Racer, an homage to the extraordinary racing career of the V7 Sport, followed by the V7 Classic, Stelvio 1200 NTX, Griso 8V SE and Norge GT 8V;
Win a Moto Guzzi Vintage Leather Riding Jacket Promotion – Site visitors are given an opportunity to enter to win a vintage leather Moto Guzzi riding jacket through October 1, 2012.

To support the Moto Guzzi Originals campaign, Moto Guzzi USA will also launch a targeted digital advertising campaign, including Google and Facebook media.

For information about Moto Guzzi in the USA, visit www.motoguzzi-us.com and in Canada, visit www.motoguzzi-canada.ca. To get the latest news and updates from Moto Guzzi, like them on Facebook at http://www.facebook.com/MotoGuzziUSA.

About Moto Guzzi:

Founded in 1921, Moto Guzzi is Europe's oldest continuously operating manufacturer of motorcycles. The brand continues to produce bikes from its original location on the shores of Lake Como in the village of Mandello del Lario, Italy.

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera in Pisa, Italy, the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of 653,000 vehicles in 2011, five R&D centers, seven production facilities in Europe and Asia and world-wide commercial operations, the Piaggio Group has a strong and increasing leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

SOURCE Moto Guzzi USA

EagleRider Celebrates 20 Years Of Making Dreams Come True

Thu, 10 May 2012 15:55:15 +0000

EagleRider Celebrates 20 Years Of Making Dreams Come True

Leading Motorcycle Rental Company Holds Three Contests for Prizes, Summer Party & Tour

PR Newswire

LOS ANGELES, May 10, 2012 /PRNewswire/ -- EagleRider, the world's largest motorcycle rental and tour company, is celebrating "twenty years of living the American Dream on the prestigious Harley-Davidson motorcycle" with three social media contests. Contest participants have the opportunity to win an invitation to EagleRider's 20th Anniversary private celebrity Los Angeles party Saturday, July 21 as well as a one week self-guided California Coast motorcycle tour. All contests began March 20, 2012 and winners will be announced at the beginning of July.

"We pioneered global motorcycle tourism in 1992 with a dream, all the money in our pockets and four Harley-Davidson motorcycles in a Los Angeles garage," said Chris McIntyre, EagleRider co-founder and president. "Now, we're an international franchise that offers motorcycle enthusiasts the opportunity to explore tourist destinations around the world on a motorcycle. We want to show our appreciation to our customers, vendors and franchisees."

An invite-only, VIP catered party for EagleRider's distinguished partners will take place on Saturday, July 21 in Los Angeles. Celebrities, bands, a fashion show, VIP rooms and a red carpet will all be a part of the festivities. Winners of the grand prize in all three contests and a guest will get an invitation to rub elbows with the founders of EagleRider as well as celebrities at this private party. They also will receive a 3 day self-guided motorcycle tour of their choosing, originating from the Los Angeles location.

The first contest asks contestants to submit photographs of themselves on the road riding a motorcycle. Photos are judged by Facebook participants and their fans. The entrant with the most "likes" is the winner. Daily prizes of t-shirts, gift certificates and commemorative pins will be awarded. Daily winners earn the potential to win the grand prize. Contestants visit www.facebook.com/eaglerider to participate.

The second contest is in partnership with the EagleRider sales department. Bike enthusiasts who rent a ride between March 20 and June 30 are entered for the potential for a weekly prize of a t-shirt, gift certificate or commemorative pin. One winner is selected per week. The grand prize is awarded to one of the 20 weekly winners. Contestants visit www.facebook.com/eagleridersales to participate.

"EagleRider's motto is 'we rent dreams,' so, we're excited to make dreams come true for the lucky winners of these three contests," said McIntyre.

ABOUT EAGLERIDER
In 1992, EagleRider pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Today, we are the world's largest motorcycle travel and tourism company. EagleRider understands the needs of motorcycle enthusiasts and adventure travelers; offering over 4,000 perfectly maintained Harley, Honda, BMW, Triumph and many other motorcycle models in more than 100 locations worldwide. Our vast network of EagleRider locations allows us the unique ability to offer One-Way Rentals, Guided Tours and Self-Drive Tours from the most desirable tourist destinations in the world.

Media Contact: Sheryl Bass, Fishman PR, 847-945-1300 x 236, sbass@fishmanpr.com

SOURCE EagleRider

Valerie Thompson to Present the Black Diamond Edition Viper Diamondback the World's Fastest Production V-Twin Supercruiser at Mecum's 25th Original Spring Classic the World's Largest Collector Car Auction

Thu, 10 May 2012 13:51:34 +0000

Valerie Thompson to Present the Black Diamond Edition Viper Diamondback the World's Fastest Production V-Twin Supercruiser at Mecum's 25th Original Spring Classic the World's Largest Collector Car Auction

Two-Time Land Speed Record Holder will Premier New Special Edition Viper Diamondback at Mecum's 25th Original Spring Classic Auction May 16

PR Newswire

AUBURN, Ala., May 10, 2012 /PRNewswire/ -- Viper Motorcycle Company, a wholly owned division of Viper Powersports Inc. (OTCQB: VPWI), has selected 2-time Bonneville land speed record holder Valerie Thompson to present their new Special Edition Viper Diamondback at Dana Mecum's 25th Original Spring Classic Car Auction on May 16 in Indianapolis.

Built in Auburn, Alabama after 8 years of design and testing, the Viper Diamondback is the world's fastest production V-Twin Supercruiser. Powered by a proprietary 152 C.I. Viper/Ilmor engine, it produces 165 ft. lbs. of torque while delivering 130 HP to the rear wheel. The Diamondback offers the superior handling characteristics of a Sportbike due to it's patented "on-the-fly" adjustable air-ride suspension and runs 20% cooler than standard air-cooled V-Twins. With fully adjustable forward controls allowing a customizable riding position, the bike fits a wide size range of riders from 5'3" to 6'7".

"We felt it was appropriate to have one of the world's fastest females present the world's fastest Supercruiser at the world's largest collector car auction," stated Colbert Seagraves, VP Marketing & Race Operations for Viper Motorcycle Company. "Valerie has extensive experience presenting vehicles at the best auctions in the country and is a real crowd favorite. We expect the bike and Valerie to be a big hit at the Spring Classic. We told her she will be known as the "Viper Vixen" after successfully presenting the Special Edition Diamondback," added Seagraves.

Dana Mecum's 25th Original Spring Classic Auction will offer over 2,000 vehicles at the Indiana State Fairgrounds located at 1202 E 38th Street, Indianapolis Indiana. The event will be televised live on Discovery's Velocity Network May 15-20, 2012.

Viper Motorcycle Company Background

Viper Motorcycle Company creates the highest performance engineered American motorcycle in the industry utilizing unique design solutions and patented technology to deliver superior performance. Viper Supercruiser motorcycles are designed & manufactured for affluent enthusiasts seeking uncompromising ride, high performance, and cutting edge engineering. Over 80% of a Viper motorcycle is proprietary with most component parts CNC machined from billet aluminum.

Valerie Thompson Background

Thompson is the Owner/Driver of the Martech Services Company land speed racing motorcycle team who currently holds two speed records at the famed Bonneville Salt Flats. Thompson's 201 mph run at the 9th Annual BUB Speed Trials outperformed all other BMW's at the event. In addition to land speed racing, Thompson has competed in the All Harley Drag Racing Association & the National Hot Rod Association. Thompson was recently selected to test pilot the North American Eagle Supersonic Speed Challenger designed to eclipse the "World's Fastest Female Record" of 512 mph. If successful, Thompson will officially become the "World's Fastest Female."

Additional Information Sources

www.mecum.com

www.vipermotorcycle.com

www.valeriethompsonracing.com

Press Contacts

Colbert Seagraves - Viper Motorcycles (334) 321-4284
cseagraves@vipermotorcycle.com

Eric Studer - Valerie Thompson Racing (214) 676-3860 ericstuder@mac.com

ABOUT VIPER POWERSPORTS, INC: Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Motorcycle Company website is www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

SOURCE Viper Motorcycle Company

Brammo Unveils Ground-Breaking Electric Motorcycles Empulse And Empulse R

Wed, 09 May 2012 12:00:00 +0000

Brammo Unveils Ground-Breaking Electric Motorcycles Empulse And Empulse R

Design and Pricing for First High Performance Electric Motorcycle to Achieve 100 mph top speed and 100 mile range Revealed to Enthusiasts in Los Angeles and Worldwide

PR Newswire

ASHLAND, Ore., May 9, 2012 /PRNewswire/ -- Brammo, Inc., the designer and manufacturer of world leading electric motorcycles, revealed pricing and production plans for the Empulse and Empulse R while giving motorcycle enthusiasts in Los Angeles a first look at the stunning new design.

(Photo: http://photos.prnewswire.com/prnh/20120509/SF03750)

At this unique electric vehicle industry event, Brammo has demonstrated to consumers and motorcycle insiders alike the advancements in electric motorcycling and is providing a glimpse of what is to come in the future. The Empulse is the only electric motorcycle to include a 100-mile range and 100-mph top speed as well as a breakthrough battery and powertrain system enabling a great zero-emission experience.

At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers as follows:

Empulse: 8.9% for 72 months at $303, 6.9% financing for 60 month at $334 and 3.9% for 36 months at $499
Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558

Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.

Research conducted by Brammo with both customers and dealers has driven the development of the Empulse and Empulse R. As a result, these motorcycles now come with a water-cooled AC motor and fully integrated IET™ six speed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability. To ensure the highest quality performance and design, Brammo works with internationally renowned manufacturers for superior components of their motorcycles. This close attention to the supply chain ensures the durability, reliability and ultimately future resale value of Brammo products.

"It was important to Brammo to create a great motorcycle and we paid attention to customer feedback to create just that," said Craig Bramsher, CEO and president of Brammo. "From concept to production the Empulse product has evolved quite a bit. We are bringing you a different motorcycle that promises to be more than what our riders expected."

The two models vary as follows:

The Empulse body work is all plastic, has semi adjustable front suspension and semi adjustable rear suspension.
The Empulse R uses carbon fiber for headlight shroud, front and rear fenders, top panel and the rear light housing.

Brammo promised that of the first 1000 people who pre ordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1000 orders six finalists were selected. At the event, Craig Bramscher rolled a dice and Jueiming Chen was the lucky winner.

True to Brammo's devotion to zero tailpipe-emission transportation, the Empulse launch event was carbon-neutral. Brammo has worked with Carbonfund.org to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with this event.

In additional efforts to reduce travel and carbon intensity of the event, Brammo will stream the launch event live to tens of thousands of motorcycle enthusiasts, who will be able to experience the launch party across the nation and afar in Asia and in Europe.

About Brammo

Brammo, Inc., is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. Brammo is an OEM supplier of its innova tive Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit www.Brammo.com

The following are trademarks of Brammo, Inc. in the United States or other countries or both; Brammo®, Enertia®, Empulse®, Empulse R®, Engage®, Encite®, Brammo Digital Drivetrain®, Brammo Power®, the Brammo logo and bulls head graphical device.

Brammo Empulse and Empulse R Features and Benefits.

Feature	Which means ...
6 speed gearbox IET™	Faster off the line acceleration, higher top speed and increased range. The first real electric motorcycle.
Rapid J1772 charging	Fully integrated J1772 charging capability confers EV status. Increased effective range and convenience. Future proof.
3kw on board charging	The same charging power you will find in the Chevy Volt and Nissan Leaf. A real EV.
Water cooled motor	Sustained high speed performance. Reliable operation in hot climates.
Sealed motor	Long life, durability and reliability
BPM 15/90 Battery Module	World class performance, unparalleled energy density, performs in hot and cold environments. Battery has self-contained cooling and heating capability for year round performance.
Purpose built	The first totally ground up integrated battery, motor, transmission for an electric motorcycle.
Regenerative braking	True sport bike feeling and handling, increased range, increased enjoyment.
Full function dash	An informed and enjoyable riding experience Speedo, tach, range prediction, gear position, change up lights, battery condition, and much more...
Dynamic Data Collection	Brammo black box records all on bike functions second by second to create a complete picture of every ride and charge.
Two seats	Convenience of carrying a passenger.
Ergonomics	Comfortable commuting – Comfortable carving... Design for the 95th %'tile man to 50th %'tile woman.
Front Suspension	Marzocchi same as Ducati. Quality components for reliable performance, durability.
Brakes	Brembo. Quality components for reliable performance and durability.
Wheels	Marchesini. Quality components for reliable performance and durability.
Frame	Brammo E-Beam™ fabricated in Italy by Accossato. Quality components for reliable performance and durability.
Sub Frame + Swing Arm	Fabricated in Italy by Accossato to Brammo's design. Quality components for reliable performance and durability.
Tires	Avon. Quality components for reliable performance and durability.
Racing heritage	A motorcycle forged in the heat of competition, Best of breed. Championship winning technology.
Styling	All industrial design completed in house by Brammo. Naked street bike with stunning presence and head turning looks.
Handling	The feel and thrill of a full street bike.
Performance	A wolf in wolfs clothing..... no pretensions.
USA	Designed, developed, tested, assembled and ridden in the USA.

SOURCE Brammo, Inc.

Gearhead Getaways

Tue, 08 May 2012 14:00:00 +0000

Gearhead Getaways

PR Newswire

FROM THE CELEBRITY-STUDDED CONCOURS D'ELEGANCE TO HITTING HOT LAPS AT LAGUNA SECA MAZDA RACEWAY ON A BICYCLE, MONTEREY COUNTY IS A MECCA FOR WHEELED ADVENTURES

MONTEREY, Calif., May 8, 2012 /PRNewswire-USNewswire/ -- Sporting some of the world's most iconic drives – from Highway 1 through Big Sur to Pebble Beach's 17-Mile Drive - Monterey County takes touring on wheels to a high art. The region's diverse layout and cinematic eye candy make for an unparalled getaway. Whether cycling the placid 18-mile Monterey Bay Coastal Recreation Trail, tackling 86 miles of off-road terrain at Ford Ord or cruising in a convertible along Monterey Bay or Carmel's wine country, visitors have plenty of turf to shift both gears and attitudes. Tie in some hot laps at Mazda Raceway Laguna Seca, a celebrity-studded motorcycle event or stroll among the world's largest line-up of classic cars and a stay along Monterey Bay gets a green light.

KEY EVENTS

Year-Round – Land Rover™ Experience Driving School at Quail Lodge. Buckle up for an off-road adventure fresh in scenery and heart-pounding drills. Guided by a qualified instructor, drivers tackle an off-road obstacle course with training on advanced techniques including winching and vehicle recovery as well as navigating hairpin turns, climbing logs and descending mountains. Hour and multi-day courses available. Carmel, CA; 831.620.8854; www.quaillodge.com/landrover.cfm.

Year-Round – Skip Barber Racing School at Mazda Raceway Laguna Seca. Navigating traffic jams just got easier with a series of one- to three-day courses at Skip Barber Racing School. The "One Day Combo" puts the pedal to the metal with instruction on high performance defensive driving skills, including slide and recovery techniques, trail braking and race-style heel-and-toe downshifting. Salinas, CA; 866.932.1949; www.skipbarber.com.

May 18-20, 2012 – 6th Annual Monterey Rock & Rod Festival. Enjoy a celebration of 1950s-1960s rock and roll alongside custom and classic cars and motorcycles. The annual event benefits the developmentally disabled adults of Monterey County. Monterey, CA; 831.649.0102; www.montereyrockrod.com.

May 18-20, 2012 – Ferrari Racing Days. Three full days of racing via the Ferrari 458 Challenge along with historic Formula 1 cars and Corse Clienti programs. The Ferrari Challenge series puts owners wheel-to-wheel in a competitive setting while providing enthusiasts a chance to watch the prancing horses run in their natural environment – the racetrack. Salinas, CA; 831.242.8201; www.laguna-seca.com/ferrari-racing-days-0.

July 27-29, 2012 – Red Bull U.S. Grand Prix. Featuring the MotoGP World Championships, which showcases elite competitors from 15 countries and the world's top motorcycle manufacturers including Yamaha, Honda, Suzuki and Ducati. Salinas, CA; 831.242.8201; www.laguna-seca.com/red-bull-us-grand-prix.

August 12-19, 2012 – Monterey Auto Week - Pebble Beach Concours d'Elegance. The most elegant exhibition of classic automobiles in the world featuring Mercedes-Benz, Stutz, Rolls-Royce Silver Ghosts, Ferrari 250 GTO and Italian motorcycles. A variety of events roll out during Monterey Auto Week. Pebble Beach, CA; 877.693.0009; www.pebblebeachconcours.net.

August 14, 2012 – Carmel-by-the-Sea Concours on the Avenue. Covering sixteen blocks of downtown Carmel-by-the-Sea, this free event showcases more than 175 domestic and foreign collector vehicles in all their glory. Carmel, CA; 404.237.2633; www.carmelcalifornia.org/events/eventdetail.aspx?EventID=5040.

August 15, 2012 – Concorso Americano. A showcase of classic automobiles set among festivities marks this colorful event, held within The Barnyard at the entrance to Carmel Valley. Carmel, CA; 831.624.8886; www.carmelcalifornia.org/events/eventdetail.aspx?EventID=5382.

August 15-18, 2012 – Dine In Di-Vine. Carmel Valley's Chateau Julian combines classic cars, world class wines and haute cuisine with a roll out of events focusing on different types of cars. Carmel, CA; 831.624.2600; www.chateaujulien.com/news/events/83.

August 17, 2012 – Concorso Italiano. More than 40,000 automotive enthusiasts turn out to celebrate their passion for vintage, classic and exotic automobiles and during Monterey Auto Week. Founded in 1985, Concorso Italiano® is a gathering of all things Italian, especially a stellar showcase of slick Italian automobiles. Monterey, CA; 425.742.0632; www.concorso.com.

August 17-19, 2012 – Rolex Monterey Motorsports Reunion. A cornerstone of Monterey Auto Week, this event hosts 550+ authentic and historic race cars from nearly every decade of motorsports history. Salinas, CA; 831.242.8201; www.laguna-seca.com/rolex-monterey-motorsports-reunion.

August 17, 2012 – The Quail, A Motorsports Gathering. Set in Carmel Valley, this annual event salutes vintage automobiles, world-class cuisine and a line-up of new luxury cars to sample along the back roads. Carmel, CA; 888.828.8787; www.quaillodgeevents.com.

August 17, 2012 – 18th Annual Pacific Grove Concours Auto Rally. A family-friendly local event supporting the Pacific Grove Youth Action, Inc. (PGYA), a local non-profit organization. Pacific Grove, CA; 831.372.6585; www.pgautorally.org.

September 7-9, 2012 – Triathlon at Pacific Grove. Set along Monterey Bay, this spectator course allows family and friends a chance to enjoy their favorite athletes on each part of the race, something almost unheard of in triathlon. The "Kelp Crawl" tests swimming ability while the looped bike course goes full throttle, culminating in a final run ending at Monterey Bay Aquarium. Pacific Grove, CA; 831.373.0678; www.tricalifornia.com/index.cfm/PG2012-main.htm.

September 7-9, 2012 – Continental Tire Sports Car Festival. The GRAND-AM Rolex Sports Car Series is one of the most competitive professional road racing championships in North America. The series' Daytona Prototype class has attracted the attention of superstar drivers and universally recognized teams. Salinas, CA; 831.242.8201; www.laguna-seca.com/continental-tire-sports-car-festival-powered-mazda.

September 12-16, 2012 – Cherry's Jubilee Motorsports Festival. Combing classic coastal views with world-class hot rods, this friendly event offers a jaw-dropping good time. Monterey, Carmel, Salinas and Pacific Grove, CA; 831.759.1836; www.cherrysjubilee.org.

VISITOR INFORMATION

Monterey County is located 120 miles/192 km south of San Francisco and 345 miles/552 km north of Los Angeles along the classic California corridor. The region boasts 99 miles of prime Pacific Coastline, the Monterey Bay National Marine Sanctuary, three historic missions, 45,000 acres of premium vineyards, 28 golf courses and over 250 lodging properties. Monterey County includes the Monterey Peninsula, Big Sur, North County and the Salinas Valley. The Monterey Peninsula Airport (MRY), just three miles from historic downtown Monterey and minutes from the area's major attractions, is served by non-stop flights to and from San Diego (SAN), Denver (DIA), Las Vegas (LAS), Phoenix (PHX), Los Angeles (LAX) and San Francisco (SFO). Visitor info: www.SeeMonterey.com.

(Logo: http://photos.prnewswire.com/prnh/20100707/MCCVBLOGO)

CONTACT:
John David Van Kirk/Monterey County CVB
831.657.6413/ Johndavid@mccvb.org
Koleen Hamblin/KOLI Communications
800.487.9057/ Link2koli@aol.com

SOURCE Monterey County Convention and Visitor's Bureau

Justin Barcia Signs with Factory Honda

Mon, 07 May 2012 17:10:00 +0000

5/7/2012 3:03:00 PM

American Honda is proud to welcome Justin Barcia to Team Honda Muscle Milk for the 2013-2014 seasons. Barcia will contest both the AMA Supercross Championship and AMA Motocross Championship aboard a factory-prepared Honda CRF450R race machine.

Barcia has been a part of the Honda family for many years, riding several models as he rose through the amateur ranks. After winning numerous amateur titles, Barcia made his professional motocross debut in 2009 aboard a GEICO Honda CRF250R. The GEICO Honda Race Team program allows top amateurs to take the next step into their careers as professional Lites riders. The team has proven quite successful with Trey Canard, Eli Tomac and Justin Barcia all coming through the ranks to win AMA Lites Championships.

"It has taken a lot of hard work to get our program where it is today," stated Factory Connection President and GEICO Honda Team co-owner Rick Zielfelder. "We pride ourselves on having an elite program that offers support to top amateur racers and gives them the opportunity to further their careers in the professional ranks. The GEICO Honda Team has given riders the tools to reach their ultimate goal of winning professional championships. It also creates a seamless integration for the rider to make the move to racing the 450s with the Honda factory team. And like Trey Canard, we are pleased to see Barcia make the transition to Team Honda Muscle Milk."

In the 2011 AMA Supercross season, Barcia appeared on the podium at every round of the nine-race series and was able to clinch his first Lites East Championship title. During the 2011 outdoor motocross season, Barcia was given the opportunity to ride the last four rounds aboard a factory CRF450R. He showed that he could run up front by taking third place overall at both Unadilla and Pala, and grabbing a moto win in Southwick. Barcia's 2012 season has proven just as successful as he earned five race wins and wrapped up his second Lites East Championship in New Orleans with one round remaining.

"It's an awesome feeling to sign with Team Honda Muscle Milk," said Barcia. "It is something that I have dreamed of since being an amateur. I've been riding and winning on Hondas for years because it's the bike I feel best on. I am excited to continue my career with Honda aboard the CRF450R. I got a glimpse of what I have to look forward to after getting the opportunity to race the 450 last year. After working with Jeff Stanton I have learned that hard work really pays off and I plan to continue that work ethic into my 450 career. With a great team behind me and an amazing bike, I believe I can be a contender for the championship."

Team Manager Erik Kehoe welcomes Barcia to the Honda lineup. "We are pleased to have Justin on board for the 2013 season. With two Lites East championships under his belt, Justin has proven time and again that he has what it takes to run up front and win races," said Kehoe. "He has also shown that he can be a front runner aboard a CRF450R. We believe that with his pure determination to win, Justin will be a consistent threat to climb the podium. His focus and drive make him a great fit for our team."

Visit the following to learn more:

Motocross

Zero Motorcycles Announces 240% Growth In First Quarter 2012 Results

Mon, 07 May 2012 11:30:00 +0000

Zero Motorcycles Announces 240% Growth In First Quarter 2012 Results

-- Highest Sales Impact from Longest Range 2012 Zero S/DS ZF9 Models --

PR Newswire

SANTA CRUZ, Calif., May 7, 2012 /PRNewswire/ -- Zero Motorcycles, the global leader in electric motorcycle manufacturing, today announced record growth for the first quarter of 2012 with year-over-year sales up 178% in number of motorcycles built and shipped. Overall revenue growth for Zero Motorcycles year-over-year is up by a staggering 240% in Q1. Zero Motorcycles attributes the successes to many factors including streamlined manufacturing efficiencies, an expanding dealer network, tremendous media coverage and positive reviews but without question at the heart of Zero's success are the world's longest range, mass produced 2012 Zero S and DS ZF9 models. At 114 and 112 miles range respectively, both models received significant aesthetic and performance upgrades in 2012 and coupled with early availability, consumers are actually able to buy and ride them as well as all other Zero Motorcycles models today.

"We are now in full production and accelerated growth mode. Yet we are still a small company and therefore we understand that significant increases are relatively easier for us than for larger OEMs. However, on any scale, it's an impressive performance, arguably making Zero Motorcycles the fastest growing and largest premium brand electric motorcycle manufacturer in the world," stated Karl Wharton, Chief Operating Officer, Zero Motorcycles.

In the past 12 months Zero has appointed more than 50 new Zero authorized dealers in North America alone. Many of these dealers are multi-line dealers and are recognized in the industry as some of the most professional and forward thinking top 100 motorsports dealers in the industry. Zero's product line is now increasingly available in key metropolitan, urban and suburban population centers, driving additional sales growth. Zero has engaged in a similar development strategy in Europe and is adding new outlets monthly across both Europe and North America. The export growth on products 100 percent designed, developed and assembled in the U.S.A., runs counter to the usual trend of moving manufacturing jobs to far Eastern and second tier European operations.

"This comes down to the ongoing investment in product development, both in terms of design and performance. We are driven to be the market leader in innovation and technology. We listen to what our customers and prospective customers are telling us drive their interest to join the silent revolution," added Scot Harden, Vice President of Marketing, Zero Motorcycles. "These are motorcycles that protect the environment, are socially responsible in areas of noise restriction and support domestic energy sources and our need for independence from foreign oil. They reflect Zero Motorcycles' desire to deliver fun, world-class, highly advanced expressions of motorcycle engineering design and art. The total cost of ownership, environmental and gasoline price issues help rationalize the buying decision, but make no mistake, our underlying goal is to deliver an expression of the enjoyment of motorcycling in its purest form."

To widen its appeal, Zero is sponsoring a National Demo Day with its United States dealers on May 19, 2012. "Ride a Zero – Join the Silent Revolution" will enable riders to experience the pure joy of riding the only mass –produced 100-percent electric motorcycles currently in widespread circulation. Zero Motorcycles has a unique offering that appeal to both longtime enthusiasts and those new or returning to riding. Zero Motorcycles is proud of its cutting-edge technology but it understands technology is only a means to achieving performance and the "silence, smoothness and magical feeling" Zero Motorcycles riders experience, as one recent reviewer described it. As an example, if properly engineered electric powertrains do not require the clutch and gears necessary to make traditional gasoline motorcycle perform properly, why include them? In a recent consumer survey, fewer than four percent of respondents mentioned the presence of clutch and gears as a determining factor in their decision of buying an electric motorcycle. Zero Motorcycles strives for purity of enjoyment and a greater "magical feeling". Noise, vibrations, smells and unnecessary components only stand in the way.

Zero Motorcycles offers the widest premium electric motorcycle product line in the world, spanning five models, across three segments. Zero Motorcycles recently passed the milestone of 1500 motorcycles delivered worldwide. Zero has been building fun, cutting-edge motorcycles for over five years – invaluable experience keeping Zero at the forefront of the electric motorcycle revolution.

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

FOR MEDIA: For more information, contact (951) 719-1040 or media@zeromotorcycles.com. For press information, videos and photos go to http://www.zeromotorcycles.com/press.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com.

SOURCE Zero Motorcycles

Harley-Davidson Motorcycle Dealers Ranked Highest By 2012 Pied Piper Prospect Satisfaction Index®

Mon, 07 May 2012 11:30:00 +0000

Harley-Davidson Motorcycle Dealers Ranked Highest By 2012 Pied Piper Prospect Satisfaction Index®

Industry benchmarking study shows widespread improvement in dealership treatment of motorcycle shoppers

PR Newswire

MONTEREY, Calif., May 7, 2012 /PRNewswire/ -- Harley-Davidson dealerships returned to the top ranking in the newly released 2012 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties "mystery shopping" measurement and scoring to industry sales success.

(Photo: http://photos.prnewswire.com/prnh/20120507/SF92690)

BMW and Ducati finished in a tie for second, followed by Triumph and the Victory and Indian brands from Polaris Industries, in a three-way tie for fourth. Industry-wide performance improved substantially from 2011 to 2012, with only three of sixteen motorcycle brands failing to achieve higher scores.

Harley-Davidson dealerships led all brands in sixteen different sales activities such as offering test rides, obtaining contact information and asking for the sale. Brand performance varied considerably from brand to brand, with twelve different brands leading at least one sales process category. For example, Ducati, Husqvarna and Triumph dealerships were twice as likely to offer a brochure to shoppers than dealerships selling Suzuki, Honda or Kawasaki. Similarly, Harley-Davidson, BMW and Ducati dealerships were twice as likely to ask for contact information than dealerships selling Husqvarna, MV Augusta or Moto Guzzi.

Industry improvement was widespread throughout the sales process, with over 80% of the individual sales process factors improving on average. Compared to the previous year's results, the 2012 study showed that motorcycle salespeople were 14% more likely to provide compelling reasons to buy from their dealership, 13% more likely to ask for the sale and 11% more likely to provide compelling reasons to buy now.

"Today's motorcycle salespeople have become much more effective at helping shoppers become buyers," said Fran O'Hagan, President and CEO of Pied Piper Management Co., LLC. "For example, five years ago, a motorcycle salesperson would introduce him or herself to a prospect only six times out of ten. Today it is nine times out of ten." Despite the progress, the study results also show that there is plenty of room for further improvement. Today motorcycle salespeople ask for contact information only 43% of the time, offer test rides only 16% of the time, and attempt to write-up the transaction only 29% of the time.

The 2012 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study was conducted between July 2011 and April 2012 using 1,653 hired anonymous "mystery shoppers" at dealerships located throughout the U.S. An example of another recent Pied Piper PSI study is the 2012 Pied Piper PSI® Internet Lead Effectiveness™ (ILE™) Benchmarking Study, in which the Lexus and Infiniti auto dealer networks were ranked first in a tie. Complete Pied Piper PSI industry study results are provided to vehicle manufacturers and national dealer groups. Manufacturers, national dealer groups and individual dealerships also order PSI evaluations as a tool to improve the sales effectiveness of their dealerships. For more information about the Pied Piper Prospect Satisfaction Index, and the patent-pending Pied Piper PSI process, go to www.piedpiperpsi.com.

About Pied Piper Management Company, LLC
Pacific Grove, California-based Pied Piper Management Company, LLC develops and runs sales & marketing programs to maximize the performance of dealer networks. Go to www.piedpipermc.com.

This press release is provided for editorial use only, and information contained in this release may not be used for advertising or otherwise promoting brands mentioned in this release without specific, written permission from Pied Piper Management Co., LLC.

SOURCE Pied Piper Management Company, LLC

Harley-Davidson Celebrates The Empowerment Of Female Riders During May

Fri, 04 May 2012 13:00:00 +0000

Harley-Davidson Celebrates The Empowerment Of Female Riders During May

PR Newswire

MILWAUKEE, May 4, 2012 /PRNewswire/ -- This month, Harley-Davidson is celebrating thousands of women who have cast aside their doubts, grabbed life by the handlebars and found empowerment through the sport of motorcycling during the fourth annual Women Riders Month. Women Riders Month is designed to celebrate the increasing number of women who ride motorcycles, as well as empower other women to live out their own motorcycle dreams.

"Learning to ride a motorcycle is one of the most exhilarating and empowering experiences in life," said Claudia Garber, Director of Women's Marketing Outreach at Harley-Davidson Motor Company. "Women Riders Month celebrates women who've already found empowerment on the open road – but it also allows us to support the thousands of other women whose motorcycle dreams are still parked in the garage."

Throughout the month of May, Harley-Davidson, the top-selling motorcycle brand among women in the U.S. and the industry leader in supporting women riders, will host a series of programs designed to empower women riders and non-riders alike, including:

International Female Ride Day: Today, women from around the world are hitting the open road during the 6th Annual International Female Ride Day on May 4th. The event, founded and organized by Vicki Gray of MOTORESS in Toronto, Canada, invites women riders around the world to "just ride," a concept that is passionately supported by Harley-Davidson.

Buzz Wall: Every female rider has a story to tell. During Women Riders Month, the Motor Company encourages women to find their inspiration and share their stories with the world on the Buzz Wall (www.harley-davidson.com/voices). The Buzz Wall is an online billboard that showcases the inspirational stories of women who ride as well as videos, information and links to help women get started. Women can share their stories and photos by tweeting with the Twitter hashtag #harleywomen, or they can upload them to the Women Riding Stories section on Harley-Davidson's website.

Garage Party Events: Garage Parties are social events designed for women and hosted by participating Harley-Davidson dealerships across the nation. Events take place after hours and offer hands-on tips and seminars on key areas of motorcycling basics, all in a fun, laid-back setting. To find a Garage Party near you, visit www.harley-davidson.com\womenriders

Women Riders Web Site: Women can visit the updated Women Riders section of the Harley-Davidson Web site at www.harley-davidson.com/womenriders, which features information on how to get into the sport including the Roadmap to Riding tool, information on Rider's Edge Academy of Motorcycling training course, a calendar of Garage Parties in cities around the country and much, much more.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

SOURCE Harley-Davidson