EIN Presswire: Marketing Press Releases

PDI, Inc. Announces New Business Win Valued at $57 Million

Thu, 24 May 2012 23:38:00 +0000

PDI, Inc. Announces New Business Win Valued at $57 Million

PR Newswire

PARSIPPANY, N.J., May 24, 2012 /PRNewswire/ -- PDI, Inc. (Nasdaq: PDII) today announced the signing of a contract with a new customer to provide promotional services across PDI's multiple communications channels that will target primary care physicians. The contract is subject to FDA product approval. The contract is expected to generate total revenue to PDI of approximately $57 million over the life of the two-year agreement, with $10-$12 million to be recorded over the second half of 2012.

Under the agreement, PDI will provide an array of promotional services, including but not limited to dedicated sales teams, as well as teledetailing and digital communications through PDI's Group DCA division.

"We are delighted to have been selected by this new client to provide a wide range of promotional support," said Nancy Lurker, Chief Executive Officer of PDI, Inc. "In applying our multi-channel promotional capabilities, PDI looks forward to demonstrating the value, strategic flexibility and high return on investment that we can provide through our outsourcing services."

About PDI, Inc.

PDI is a leading health care commercialization company providing superior insight-driven, integrated multi-channel message delivery to established and emerging health care companies. The company is dedicated to enhancing engagement with health care practitioners and optimizing commercial investments for its clients by providing strategic flexibility, full product commercialization services, innovative multi-channel promotional solutions, and sales and marketing expertise. For more information, please visit the company's website at http://www.pdi-inc.com.

Forward-Looking Statements

This press release contains forward-looking statements regarding future events and financial performance. These statements are based on current expectations and assumptions involving judgments about, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond PDI's control. These statements also involve known and unknown risks, uncertainties and other factors that may cause PDI's actual results to be materially different from those expressed or implied by any forward-looking statement.

For example, with respect to statements regarding projections of future revenues, growth and profitability, actual results may differ materially from those set forth in this release based on the loss, early termination or significant reduction of any of our existing service contracts, the failure to meet performance goals in PDI's incentive-based arrangements with customers or the inability to secure additional business. Additionally, all forward-looking statements are subject to the risk factors detailed from time to time in PDI's periodic filings with the Securities and Exchange Commission, including without limitation, PDI's Annual Report on Form 10-K for the year ended December 31, 2011, and PDI's subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K. Because of these and other risks, uncertainties and assumptions, undue reliance should not be placed on these forward-looking statements. In addition, these statements speak only as of the date of this press release and, except as may be required by law, PDI undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE PDI, Inc.

Bolthouse Farms Wins Three Effie Awards for "Eat 'Em Like Junk Food" to Promote Baby Carrots

Thu, 24 May 2012 22:19:34 +0000

Bolthouse Farms Wins Three Effie Awards for "Eat 'Em Like Junk Food" to Promote Baby Carrots

PR Newswire

BAKERSFIELD, Calif., May 24, 2012 /PRNewswire/ -- Bolthouse Farms, the leading producer of baby carrots and premium juice in North America, was awarded three awards – a gold, silver and bronze - at the 44th annual North American Effie Awards for the "Eat 'Em Like Junk Food" marketing campaign. The Company's winning campaign was designed to promote Bolthouse Farm's signature baby carrots as a snack food as well as challenge conventional notions of healthy snacking by applying marketing tactics commonly associated with junk foods to baby carrots. The Effie Awards recognize the most effective marketing efforts each year.

The "Eat 'Em Like Junk Food" campaign marked the first branding effort for baby carrots and an entirely new approach to getting Americans to eat their veggies. The campaign transformed the carrot business, reversed record declines in category sales (sales in Bolthouse Farms' test markets were up 10% to 12% over the year before), and ignited a cultural conversation around healthy snacking that did not exist prior.

"The success of 'Eat 'Em Like Junk Food' is a testament to the power of marketing in transforming consumer behavior to combat America's current health and obesity crisis," said Jeff Dunn, CEO of Bolthouse Farms. "We are honored to be recognized by the Effie Awards and look forward to continued marketing innovation with our branded health and wellness platform."

Bolthouse Farms' "Eat 'Em Like Junk Food" campaign was recognized as the best "Packaged Food" campaign of the year with a Gold award. The campaign also won Silver in the "David vs. Goliath" category which is awarded to smaller, new or emerging brands making inroads against established leaders, and Bronze in the "Small Budgets – Products and Services" category.

The advertising campaign was developed in partnership with CP+B and supported by HL Group.

Bolthouse Farms is exploring various expansion scenarios for the "Eat 'Em Like Junk Food" campaign – including advertising, packaging and new product innovation to be launched later this year.

About Wm. Bolthouse Farms, Inc.

Established in 1915, Wm. Bolthouse Farms, Inc. is headquartered in California's fertile San Joaquin Valley. Known for quality and innovation, Bolthouse Farms is a leading carrot grower and processor. Bolthouse Farms uses a network of farms throughout the United States and Canada that are similarly fueled by innovation. In addition to growing and harvesting premium fresh carrots, Bolthouse Farms produces a leading brand of super-premium refrigerated juices, smoothies, and protein drinks. Bolthouse Farms diversified its offerings in recent years by launching a line of premium refrigerated yogurt-based dressings and vinaigrettes made with extra virgin olive oil. To learn about the entire line of current Bolthouse Farms products, visit www.bolthouse.com.

SOURCE Bolthouse Farms

Achieve3000 Used iReach to Share Optimized Content to Increase Traffic and Accelerate Growth

Thu, 24 May 2012 21:51:33 +0000

Achieve3000 Used iReach to Share Optimized Content to Increase Traffic and Accelerate Growth

PR Newswire

NEW YORK, May 24, 2012 /PRNewswire-iReach/ -- Just as you would develop copy for your website, compose a blog post or structure a webinar or event information page, writing online press releases with your intended audience in mind impacts brand awareness and recognition, online pick-up and organic search traffic.

(Logo: http://photos.prnewswire.com/prnh/20120524/CG13654)

To that point, by incorporating keywords that your audiences use when conducting online searches in your press releases, coupled with distribution to PR Newswire's extensive online network through iReach, communication professionals are able to cost-effectively improve search engine marketing and generate long-lasting visibility of their content across some of the largest websites, as well as niche websites fitting for their content.

Achieve3000, the leader in differentiated online instruction for grades 2-12, leveraged the power of keyword-rich content to drive traffic to its search-optimized website, bring awareness to its new brand positioning and activate an integrated marketing campaign. By utilizing iReach's WebReach distribution option, Achieve3000 distributed an online press release with links to their website to more than 1,000 news and media websites, significantly impacting its organic search engine rankings, site visits and traffic, as well as its lead generation initiatives.

"iReach is an incredible digital marketing tool," said Michael Fleischner, vice president, Marketing, Achieve3000. "It puts our content in front of our target audiences at the point they are looking for us, and drives inbound demand in a big way. It widely and efficiently distributes our content to a broad swath of online media outlets – making our content, products and value proposition extremely findable."

Specifically, Achieve3000 saw:

12x increase in site visits from Google, a 9x increase from Bing and a 7x increase from Yahoo
15x increase in branded search queries
45% of traffic from new visitors
815 quality, inbound links secured
High-value site conversions such as demo requests, content downloads and sales opportunities

To send out your next iReach release, visit: https://ireach.prnewswire.com.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact: Meryl Serouya PR Newswire, 2013606009, meryl.serouya@prnewswire.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE PR Newswire

Life Insurance Selling Announces Aviva as Top Performing Advertisement in March 2012 Issue

Thu, 24 May 2012 21:23:49 +0000

Life Insurance Selling Announces Aviva as Top Performing Advertisement in March 2012 Issue

PR Newswire

DENVER, May 24, 2012 /PRNewswire/ -- Life Insurance Selling magazine, a Summit Business Media publication, announced Aviva and the other top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the March 2012 issue of Life Insurance Selling.

(Logo: http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )

The Baxter Research ad study measures the overall effectiveness of advertisements as it relates to a reader and then reports on the ad performance in the context of the three steps recognized as essential to the brand building experience: exposure, engagement, and involvement. An advertisements "recall seeing" score shows the ability of an ad to attract the reader's attention and indicates that the reader had been exposed to an item by either seeing it or reading it. The "read some" score indicates the percentage of "recall seeing" readers, who after seeing the item, were engaged enough to be led into the copy by the headline, layout or subject material. These ads effectively engaged Life Insurance Selling readers after capturing their initial attention.

The following companies received the highest "recall seeing" scores:

The following companies received the highest "read some" scores:

"As a Value Added Service to our customers Life Insurance Selling provides direct market feedback on the effectiveness of our advertiser's campaigns using the Baxter Research Ad Effectiveness Study." said John K. Moore, publisher of Life Insurance Selling. "These ad study results are so popular with our advertisers that we are adding a second Ad Effectives Study in conjunction with our November 2012 issue."

Baxter Research Center Inc. is a global marketing information firm supporting the world's most successful business-to-business media brands.

About Life Insurance Selling
Life Insurance Selling is written for the comprehensive producer who offers multiple product lines to clients while focusing on the life insurance product market. Life Insurance Selling offers in-depth, field-tested sales strategies directly from industry producers who provide selling insight and best practices to readers. Life Insurance Selling focuses on innovative and practical sales tools and product information designed to help the producer educate their clients and build their book of business, across a multi-generational client base.

About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world's largest mining investment conference held each year in South Africa. Summit's Marketing Data division provides detailed information on millions of benefits plans, agents and advisors in the U.S.

Summit employs 350 employees in ten offices across the United States. For more information, please visit summitbusinessmedia.com.

Available Topic Expert: For information on the listed expert, click appropriate link.
John Moore
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94296

SOURCE Summit Business Media

Truvia® Natural Sweetener Wins Two 2012 Effie Awards for Its Sweetness Stories Campaign

Thu, 24 May 2012 21:15:34 +0000

Truvia® Natural Sweetener Wins Two 2012 Effie Awards for Its Sweetness Stories Campaign

Prestigious Gold and Silver Awards Recognize the Truvia® Brand Campaign as One of the Most Effective Marketing Campaigns of the Year

PR Newswire

WAYZATA, Minn., May 24, 2012 /PRNewswire/ -- The Truvia^® brand was awarded two 2012 Effie Awards for the "Sweetness Stories" integrated national marketing campaign – a Gold award in the Nutrition Products and Services category and a Silver award in the Snacks/Desserts/Confections category. The campaign was recognized for driving the consumer acceptance of Truvia^® natural sweetener, which is now the # 1 natural sweetener in the category.

"This is a remarkable achievement for the Truvia^® brand and our agency partners. These awards recognize the effectiveness of the campaign in driving our business objectives," said Zanna McFerson, Vice President and Business Director for the Truvia^® Enterprise.

"Since its launch in 2008, Truvia^® natural sweetener has become a regular item on grocery lists across the country and an ingredient in products like Coca-Cola's Sprite®, VitaminWater® Zero™ and Smucker's^® Sugar Free Fruit spreads."

The Truvia^® brand campaign was also a finalist for the Grand Effie. In addition, the brand was awarded a Bronze Effie in 2010 for its launch campaign in the New Products category. The Effie Awards, known by advertisers and agencies globally as the pre-eminent award in the industry, annually honor the most significant achievement among all marketing mediums that contribute to a brand's success.

Today, Truvia^® natural sweetener continues to drive innovation in the category with the recent launches of Truvia^® Baking Blend and Truvia^® Behind the Bar product for use by food service establishments in cocktails. In addition, throughout retail and grocery stores, Truvia^® stevia leaf extract has become an important ingredient in a variety of favorite foods and beverages such as yogurt, cereal bars and juices. Recently, The Coca-Cola Company announced the introduction of Sprite^® Select and Fanta^®Select with Truvia^® stevia leaf extract.

The "Sweetness Stories" integrated marketing campaign included network television, national consumer print and online advertising combined with digital and social media programs, shopper marketing and public relations. Agency partners for the campaign are Ogilvy & Mather, Universal McCann, Periscope, MARS Advertising and RF|Binder.

The 2012 Effie Awards judges the year's most innovative campaigns – running from September 2010 thru August 2011 – on the following criterion: the strategic challenge and campaign objectives, overarching idea, bringing the idea to life, and results.

About Truvia^®LLC

Truvia^® natural sweetener is a great tasting, zero-calorie sweetener made with the best tasting part of the stevia leaf. Truvia^® natural sweetener is the #1 natural sweetener in the sugar substitute category in the U.S. and is also available to consumers in Europe and Mexico. Truvia® stevia leaf extract is also a versatile sweetening ingredient used to enable reduced calories or sugars in foods and beverages. The business uniquely manages its stevia supply chain from field to table having established a global agricultural standard for stevia. For more information, visit www.truvia.com.

About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit Cargill.com and its news center.

Media Contacts:
Ann Clark Tucker	Atalanta Rafferty
Phone : 952-742-4057	Phone: 212 994 7511
Email : Ann_Tucker@cargill.com	EMAIL: Atalanta.Rafferty@Rfbinder.Com

SOURCE Truvia

The "Go Beyond The Cover" Campaign by Tuxedo Wins Two Bees Awards in San Francisco

Thu, 24 May 2012 21:15:30 +0000

Tuxedo won two awards during the 3^rd edition of the Bees Awards, held today in San Francisco. The Bees Awards are the first international awards focused on social media. Over 40 brands and agencies presented their projects to a jury of experts who recognized the best campaigns.

The "Go Beyond The Cover" campaign by TUXEDO, launched in October 2011 and featuring Zombie Boy, alias Rico Genest, won in two categories, namely Best Branded Viral Video and Best Art Direction.

In competition for the 2012 edition:

Best Branded Viral Video

Go Beyond The Cover by Tuxedo, Canada - WINNER

Yaris - It's a Car! by Saatchi & Saatchi LA, USA

YouTube Interventions by Ogilvy Cape Town, South Africa

K-Swiss MFCEO - Funny or Die by 72andSunny

Best Art Direction

Go Beyond The Cover by Tuxedo, Canada - WINNER

Bokeh & Art on Valentine (Samsung NX Lens) by inmD, South Korea

United Colors of Benetton - UNHATE by 72andSunny, USA

Those are the second and third international awards won by Tuxedo in 2012. The agency also won a Grand Prix CRÃA in Montreal and a Brand Innovators Award in New York City.

Arising from a meeting between Zombie Boy and Ludwig Ciupka, Creative Director at Tuxedo who discovered Rico in 2009, this collaboration resulted in a project aiming to highlight the importance our society gives to looks, and how they can be misleading. The basic idea was to "transform" Zombie Boy by completely hiding his tattoos (face and body) with Dermablend Leg & Body Cover and Tattoo Primer products.

The videos can be seen on www.gobeyondthecover.com.

Customer: Dermablend Professional US, RenÃ©e Minini, Ass. V-P Marketing

V-P Customer Services: Dominic Tremblay, Tuxedo

Designer and Creative Director: Ludwig Ciupka, Tuxedo

Brand and Strategy Director: Nancy Gendron, Tuxedo

Video Editing: Jean-Michel Simard, Tuxedo

Social Media Strategist: Rachelle Houde, Tuxedo

Make-up Artists: Bruno Gatien and Jonathan LavallÃ©e, under the supervision of C.J. Goldman (300, Silent Hill)

Music: ZooBrazil featuring Rasmus Kellerman

About Tuxedo

Tuxedo is a boutique agency that offers integrated and customized marketing and creative services. Our unique concept is based on personalized service, strong strategic analysis, a complete and elegant creative design, clear and measurable results, and a skilled and experienced team of professionals who are on-line with the latest trends.

Based in Montreal, Tuxedo is developing its business in Canada, in the US and in Europe.

For further information about Tuxedo, visit www.agencetuxedo.com.

France-Michele Thomas
Communications Director
1.514.664.5722 #122
france-michele@agencetuxedo.com

LG Electronics USA Debuts 'Only LG' Ad Campaign

Thu, 24 May 2012 20:41:33 +0000

LG Electronics USA Debuts 'Only LG' Ad Campaign

Digital, Print Campaign Captures Thrill of 3D TV

PR Newswire

ENGLEWOOD CLIFFS, N.J., May 24, 2012 /PRNewswire/ -- LG Electronics USA is bringing the excitement of 3D TV to life in its new "Only LG" advertising campaign.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/lg-electronics-usa-debuts-only-lg-ad-campaign-153755575.html

"Some things simply cannot be explained, like the experience of breathtaking movies, thrilling sports and epic gameplay of the latest game title on LG's CINEMA 3D TVs," said James Fishler, senior vice president, marketing, LG Electronics USA. "3D needs to be experienced first-hand, just like taking a roller coaster ride into a new dimension. When you see the action on an LG CINEMA 3D TV, you'll instantly get it! However, you won't get it (3D), unless you experience it."

The innovative new digital and print campaign features online videos and advertisements showing how 3D can bring content to life to create a more immersive and engaging home entertainment experience.

The multi-million-dollar campaign, which launches this week, will run through the end of the year. It will be featured in gaming, sports and lifestyle websites, including GQ, Hulu, MLB.com, Wired and CBSSports.com, as well as in select print outlets, such as USA Today, Sports Illustrated, Golf Digest and Entertainment Weekly. The ads are key elements of LG's programs to support its retailers by helping to drive traffic into stores where consumers can experience CINEMA 3D.

"A new baseball-themed print ad states: "It's a whole new ballgame when you follow the action on an LG CINEMA 3D TV. Only LG delivers the ultimate lineup: total-immersion brilliance of Full HD 3D picture quality, battery-free glasses, 2D to 3D conversion, a Magic Remote, and a virtually frameless Cinema Screen design that's pretty amazing. Experience the thrill of every play. Because you don't get it 'til you got it!"

Similarly, a new 3D-gaming-themed ad states: "The troops are advancing. Your pulse is pounding. Hey, this game just got way too real. When you're ready for the thrill of 3D, you're ready for LG CINEMA 3D TV. Only LG delivers this total-immersion attack plan: the brilliance of Full HD 3D picture quality, enough battery-free glasses to keep the whole gang on the edge of their seats, 2D to 3D conversion, a Magic Remote, and a virtually frameless Cinema Screen design. Experience the rush yourself and feel the Force …. Because you don't get it 'til you got it!"

According to the Consumer Electronics Association (CEA®), 3D TV is now the fastest-growing segment of the TV industry, growing faster than Internet-connected TVs and faster than 1080p Full HD HDTVs in 2012. CEA forecasts U.S. industry unit sales to more than double from 2011 to more than 6.2 million units this year. The NPD Group's Retail Tracking Service also cites rising U.S. sales of 3D TVs with unit growth of nearly 74 percent and revenue growth of 64 percent in the first quarter over last year. 3D TVs also accounted for 11 percent of all flat-panel TV sales in the first quarter of 2012, nearly double that of last year, and 22 percent of all 40-inch class and larger TV sets sold were 3D, according to NPD.

Within this fast-growing category, LG is one of the fastest growing 3D TV brands, thanks to exploding retailer and consumer interest in the CINEMA 3D TV technology pioneered by LG Electronics and its sister company LG Display. LG's award-winning 3D TV technology continues to receive accolades. Reviewed.com, a division of USA Today, calls it "the best 3D technology we have seen*," while Digital Trends states "LG has a big winner on its hands."

So far in 2012, LG has increased its CINEMA 3D LCD year-over-year sales by more than 300 percent**. In addition, LG expanded 3D TV lineup to seven new series of LED-backlit LCD HDTVs, all told 25 models, for 2012.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force in consumer electronics, home appliances and mobile communications. LG Electronics, a 2012 ENERGY STAR® Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.

* Refers to model LM6700.
** Sales between March 1, 2011 – March 31, 2012, according to NPD data.

For a small percentage of the population, the viewing of stereoscopic 3D video technology may cause discomfort such as headaches, dizziness or nausea. If you experience any symptoms, discontinue using the 3D functionality and contact your health care provider. 6 pairs of 3D glasses included. Additional 3D glasses sold separately.

SOURCE LG Electronics USA, Inc.

Arbitron Inc. Declares Quarterly Dividend; Holds Annual Stockholders' Meeting

Thu, 24 May 2012 20:05:00 +0000

Arbitron Inc. Declares Quarterly Dividend; Holds Annual Stockholders' Meeting

PR Newswire

COLUMBIA, Md., May 24, 2012 /PRNewswire/ -- The board of directors of Arbitron Inc. (NYSE: ARB) has approved the payment of a quarterly cash dividend of $0.10 (ten cents) per common share. The dividend will be paid on or about July 2, 2012 to shareholders of record as of the close of business on June 15, 2012.

As of May 2, 2012, there were approximately 26,454,494 shares outstanding.

Annual Meeting of Stockholders

Arbitron Inc. held its annual stockholders' meeting on Tuesday, May 22, 2012.

Arbitron stockholders elected ten individuals to the board of directors.

Shellye L. Archambeau, David W. Devonshire, John A. Dimling, Erica Farber, Ronald G. Garriques, Philip Guarascio, William T. Kerr, Larry E. Kittelberger, Luis G. Nogales, Richard A. Post were returned to the board for one year terms, expiring in 2013.

Ms. Archambeau is Chief Executive Officer of MetricStream, Inc.; Mr. Devonshire is the former Executive Vice President and Chief Financial Officer of Motorola, Inc.; Mr. Dimling is the former Chairman Emeritus and former President and Chief Executive Officer of Nielsen Media Research, Inc.; Erica Farber, President and Chief Executive Officer of the Radio Advertising Bureau; Ronald G. Garriques, Chief Executive Officer and Director of Gee Holdings LLC and former President, Communication Solutions Group of Dell Inc.; Mr. Guarascio is the Chairman and Chief Executive Officer of PG Ventures LLC and former Vice President, General Manager of General Motors Corporation's North America Advertising and Corporate Marketing; Mr. Kerr is President and Chief Executive Officer of Arbitron Inc.; Mr. Kittelberger is the former Senior Vice President, Technology and Operations of Honeywell International, Inc.; Mr. Nogales is the Managing Partner of Nogales Investors LLC and former Chairman and Chief Executive Officer of Embarcadero Media, Inc., and Mr. Post is the former President and Chief Executive Officer of Autobytel Inc.

Stockholders voted to ratify KPMG LLP as Arbitron's independent registered public accounting firm for 2012.

Stockholders also voted to approve, on an advisory basis, the compensation of the named executive officers as disclosed in the Arbitron Inc. Proxy Statement for the 2012 Annual Meeting of Stockholders, pursuant to the compensation disclosure rules of the Securities and Exchange Commission.

Voting results will be reported in Arbitron's current report on Form 8-K, which will be filed with the U.S. Securities and Exchange Commission within four business days.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ (PPM^TM) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

SOURCE Arbitron Inc.

San Antonio Digital Creative Agency Wins Healthy Workplace Award

Thu, 24 May 2012 20:00:00 +0000

esd and associates Receives Gold-Level Recognition From the Mayor's Fitness Council

People expect major employee health and wellness benefits from high profile businesses. What comes as a surprise, however, is when smaller organizations do their part to enhance employee health and wellness. San Antonio advertising agency, esd and associates, the city's leading digital creative agency, has made waves recently with an employee health and wellness plan that sets a gold standard.

And on May 22, 2012, the 25-employee ad agency received the recognition of the City of San Antonio's San Antonio Business Group on Health's (SABGH) 2012 Healthy Workplace Recognition Program, receiving Gold Level status for a small worksite (1-200 employees).

For years now, San Antonio has been heralded as a metropolis of poor health. Inspired by Mayor Julian Castro and other local leaders, local organizations have begun to prioritize the city's health. SABGH's 2012 Healthy Workplace Recognition Program is a way to build, encourage and reward a culture of employer-supported health in San Antonio.

"Health has always been an important value at esd and associates," explained Erik Simpson, two-time Iron Man Finisher and creative director of esd and associates. "Being an active member of the Mayor's Fitness Council and working alongside organizations like the Bexar County Health Collaborative and San Antonio Sports has helped us to gain a real prospective on how problems like obesity impact our community."

"We were already doing so many health and wellness programs at esd, it seemed logical to just share our concepts with other businesses in the community."

For the past two years, esd and associates has developed an internal culture of fitness, health and wellness.

"We encourage our employees to do outside fitness activities like marathons, sports clinics and health seminars and then we do what we can to make participation easier by picking up the tab for the activity," said Christine Kleha, primary owner and CEO of esd and associates.

"A healthy workplace benefits both the individual and the organization. People are happier, have fewer sick days and keep the business' insurance costs low. We've had many employees who've lost weight, reduced their blood pressure and developed more active lifestyles thanks to our BMI incentive program and onsite workout boot camp."

SABGH rewards healthy, qualifying worksites with four available levels of recognition: honorable mention, bronze level, silver level and gold level status. "We are happy for the honor and stunned and grateful to learn that we qualified for the highest employer site status available," gushed Kleha.

esd and associates plans to develop additional health programs to encourage health at work. Among them are a massage/relaxation area and healthy snack program.

ABOUT ESD AND ASSOCIATES
esd and associates, San Antonio's leading digital creative agency, is a full-service advertising and communications firm. esd provides a full spectrum of advertising, design, public relations and web development services, including digital and traditional marketing campaigns.

Documents and/or Photos available for this release:

esd and associates wins Healthy Workplace Award
Jessica Donovan, Lead Copy Writer and Advertising Account Executive, and Christine Kleha, Pres. of esd and associates, accept the Healthy Workplace Award

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 330400

Contact:
April Young
esd & associates
Phone: 210-348-8008 office
210-332-0017 cell
E-Mail: april@esdandassociates.com

'Top U.S. Advertising Agency' Rauxa Sets Roots in Atlanta With New Office

Thu, 24 May 2012 19:49:00 +0000

Rauxa, a full-service, integrated marketing agency recognized as one of the "Top U.S. Agencies" by Ad Age, expands its national footprint with the opening of its Atlanta office and the addition of Gail Ferman, Managing Director, V.P. of Account Services, and Joe Youngs, V.P. of Data Strategy and Analytics.

With headquarters in Southern California and offices in San Francisco and New York, the Atlanta opening will bring Rauxa's "Creativity, Quantified." agency thinking to the Southeast. This client-centric, "future-ready," and insight-driven approach delivers measurable success for clients across all media.

"We are fired up about the talent and opportunity in Atlanta to bring our formula for success that involves listening and understanding client needs and objectives, and then leveraging technology, executing flawlessly, and ultimately delivering results," said Jill Gwaltney, CEO of Rauxa.

Ferman is heading up the Atlanta office, while Youngs will lead client-strategy engagement driven through data and advanced analytics. This is the second time the pair will be teaming up, previously at Digitas, to tap their 40 years of domestic and international B2B and B2C experience in financial services, travel, retail, consumer services, telecom, technology and automotive.

"I am looking forward to introducing Rauxa to the Southeast region, so the market can see what our clients have been experiencing for over 10 years -- results and insight-driven marketing, superior client service and impeccable execution," said Ferman.

The Atlanta opening is yet another exciting announcement for Rauxa, following the acquisition of ThoughtMatrix, an award-winning digital design and development agency, earlier this year.

About Rauxa
Rauxa, an integrated, full-service marketing agency, delivers innovative, insight-driven ideas. As an Ad Age 'Top U.S. Agency,' the Rauxa difference lies in our "Creativity, Quantified." approach. We capture data from every touch point, and turn that information into action, optimized to move businesses forward. Headquartered in Southern California since 1999, with over 200 employees in New York, San Francisco and Atlanta, this woman-owned agency has partnered with top brands including Verizon Wireless, Chase, Disney, Sears, Blue Shield of California, Farmers Insurance, Logitech, Wells Fargo and DIRECTV. Learn more at www.Rauxa.com.

Contact:
Tiffany Leslie
Communications Manager
714-427-1271 x307
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GPTMC Announces New Vice President Of Communications, Paula Butler

Thu, 24 May 2012 19:13:21 +0000

GPTMC Announces New Vice President Of Communications, Paula Butler

After Six Years, Butler Returns To Philadelphia & GPTMC

PR Newswire

PHILADELPHIA, May 24, 2012 /PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has welcomed Paula Butler as its new vice president of communications. In this role, Butler is responsible for development of GPTMC's communication strategy and leading a team of communications professionals to promote Philadelphia as a leisure destination and to enhance Greater Philadelphia's brand reputation. In addition to the day-to-day communications function, Butler will lead the team in media relations, content development and social media to keep Philadelphia in the news and top-of-mind.

A native of the Philadelphia region, Butler was GPTMC's first vice president of communications in the organization's early years, from 1999-2006, setting up the communications department that is now a model within the travel industry. For the past six years, Butler has served as senior director of global communications at Bethesda, Maryland-based Marriott International, responsible for promoting the company's 15 lodging brands across the Americas, Europe and the Middle East/Africa regions.

"I am thrilled to back in Philadelphia and with GPTMC, and at such an exciting time," said Butler. "Right now, Philadelphia is a hot story, thanks to its fantastic and growing arts scene, burgeoning neighborhoods, amazing restaurants, exciting sports and so much more—and I'm eager to lead my team as they shine a light on it all."

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

SOURCE Greater Philadelphia Tourism Marketing Corporation

Chris Nelson Joins Fleishman-Hillard's Corporate and Public Affairs Group and Crisis Team

Thu, 24 May 2012 18:50:01 +0000

Chris Nelson Joins Fleishman-Hillard's Corporate and Public Affairs Group and Crisis Team

PR Newswire

NEW YORK, May 24, 2012 /PRNewswire/ -- Fleishman-Hillard International Communications today announced that Chris Nelson, a veteran crisis communications counselor, has joined the firm as a senior vice president in the agency's New York Corporate and Public Affairs Group.

During his career, Nelson has headed issues management, crisis management and litigation communications for leading global communication firms. Earlier in his career, Nelson worked in the communications and public affairs department of the Ohio State University Medical Center and in the public relations department at Ashland Chemical.

"We are delighted to welcome Chris to Fleishman-Hillard," said Robert Dowling, general manager of Fleishman Hillard's New York office and president of the firm's Eastern region. "Crisis management is one of our firm's strongest and most in-demand core competencies, and Chris adds exceptional experience to our capabilities. He will be playing a global role in helping our clients anticipate, prepare for, manage and recover from crisis situations, high-profile litigation, and contentious public issues."

"Business is getting riskier everyday, and it's now more important than ever for clients to have a partner that offers state-of-the-art crisis management capabilities," said Nelson. "Fleishman-Hillard has great credentials and experts with deep knowledge of how shareholders, government agencies, NGOs and the media react in a crisis. I look forward to working with our teams around the world."

Nelson is reporting to Christopher Tennyson, senior vice president and senior partner, who recently assumed the leadership of the New York Corporate and Public Affairs Group.

Nelson has served as a member of the board of directors of the Public Affairs Council and has presented on issues management and crisis management at the Wharton School, the University of Maryland Graduate School of Journalism, and Ohio Northern University. Nelson holds degrees in journalism and economics from the Ohio State University.

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world's leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com. Fleishman-Hillard is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Fleishman-Hillard International Communications

BluePay Offers Credit Card Processing for Small Business Merchants with Remote Processing Needs

Thu, 24 May 2012 18:15:38 +0000

Merchant account provider BluePay makes credit card processing for small business merchants fast, easy and secure

/EINPresswire.com/ CHICAGO - BluePay, an all-in-one credit card processor and online payment gateway provider, helps small business merchants with a need to process payments remotely. BluePay's credit card processing for small business solutions includes virtual terminals, mobile credit card processing and wireless options.

"Many of our small business merchants don't maintain an office or storefront where they can accept face-to-face, card-present payments," said Allen Caviles, chief technology officer at BluePay. "That's why we make it easy for small business merchants to process payments remotely, so they can increase cash flow and improve business no matter where they are."

BluePay's virtual terminal is ideal for merchants working from home, or for those accepting primarily Mail Order Telephone Order (MOTO) payments, because they allow merchants to manually enter credit card sales from any computer with an Internet connection. Mobile and wireless processing options let small business merchants accept credit card payments anywhere; mobile options accept payments from merchants' cell phones, while wireless terminals are compact and portable.

Merchant processing for small business merchants requires compliance with PCI standards in order to help protect data. All of BluePay's products, including its secure online payment gateway, comply with PCI standards to help keep merchants, businesses and consumers safe from data theft and fraud.

"At BluePay, we are committed to protecting our small business merchants from the devastating consequences of compromised data," said Caviles. "Failure to comply with PCI standards can lead to stolen account numbers, a loss of customer trust and hefty fines. Our PCI solutions include tokenization, end-to-end encryption and more."

About BluePay: Providing the highest level of data security in the industry, BluePay (http://www.bluepay.com) makes U.S. and Canadian credit card processing simple and fast. BluePay is a full-service, Tier 1 credit card processor based in Naperville, Illinois, with offices and data centers located across the U.S. The firm leverages extensive industry experience and a comprehensive suite of credit card merchant processing services to provide a complete system of credit card processing solutions with competitive rates. Follow BluePay on Twitter (http://twitter.com/BluePay) for company and credit card processing industry updates.

Media Contact:
Julie Henaghan
BluePay
6309907715
http://www.bluepay.com/

PR courtesy of Online PR Media.

So You Think's Next Race The Tattersalls Gold Cup In Form For Historic Curragh Results

Thu, 24 May 2012 18:12:39 +0000

/EINPresswire.com/ Punters Paradise is offering a free 2012 Tatts Gold Cup preview form with start times, betting profiles and racing tips for So You Thinks next run.

Imported Australian racing champion So You Thinks next race will be the 2012 Tattersalls Gold Cup, an event he won in his second European start last year, and to celebrate what is likely to be the last campaign of his stellar career Punters Paradise is providing a free Tatts Gold Cup preview form with UK/AU start times, racing tips, bookmaker promo codes and more.

The 2012 Tattersalls Gold Cup, also known as the Tatts Gold Cup, will jump off this Sunday the 27th of May on Irish 1000 Guineas Day.

Held at the prestigious Curragh race course in Kildare County Ireland, the Tatts Gold Cup is a 10.5 furlong (2112 metres) Group One flat race for thoroughbreds aged three years and up that offers prize money totaling £210,000 ($320,000 AUD).

Race three, out of eight exciting events on the card including the Irish 1000 Guineas, the Tatts Gold Cup will start at 2:35pm Sunday (UK), which is 11:35pm Sunday Sydney time.

Sold to the Coolmore Stud Group (2010) for an estimated forty-million, So You Think won the Tattersalls Gold Cup in his second start on European soil.

As such, So You Think will be seeking a piece of Curragh history by becoming only the second horse to win the event in consecutive years, joining Yankee Gold (1976-77).

To accomplish this goal the Aidan O'Brien trained So You Think will be facing resistance from eight gallopers including stable-mates:

- Await The Dawn (118 rating), who's fresh off a victory in the Hardwicke Stakes.
- St Nicholas Abbey (123 rating), winner of the Coronation Cup (UK) and Breeders Cup (US).
- Irish Derby winner Treasure Beach (116), Windsor Palace (104) who won the Mooresbridge Stakes and Robin Hood (97).

For information on So You Think's remaining rivals Punters Paradise is offering a free Tattersalls Gold Cup form preview, which also contains racing tips, the latest Curragh news, and bookmaker promo codes worth up to One-Thousand dollars on terms.

Punters Paradise also offers tips on their King Tipping page, the world's only market place for buying and selling horse racing tips online. Tips backed by detailed return-on-investment graphs, so racing fans an easily spot the top performers.

In total So You Think has won eight Group One races across two continents, five during his time in Australia and three in Europe.

During his last start, which was the $10million (USD) Dubai World Cup in March, he finished a competitive fourth while racing on a synthetic surface for the first time in his career.

This information and more, can be found in the free Punters Paradise So You Think form. A unique horse form that details So You Think's achievements, career statistics, track results, latest news and more.

A winning form So You Think's trainer, Aidan O'Brien, hopes to duplicate in the 2012 Tatts Gold Cup.

An event widely considered the first start of So You Think's last ever racing campaign, which is also likely to include a tilt in the Royal Ascot the third week in June, followed by the Coral Eclipse Stakes at Sandown Park (UK) in early July.

About: Becoming a member of the Punters Paradise community is Free and offers a unique life time cash refer and earn program, participation in their popular horse racing Forums, a table of the best odds on offer, an opportunity to buy or selling horse racing tips online and more.

Media Contact:
Punters Paradise
610 4 6634 1580
http://www.puntersparadise.com.au/

PR courtesy of Online PR Media.

Moving Company In Northern Virginia Now Offering Full Service Container Shipping

Thu, 24 May 2012 18:12:34 +0000

/EINPresswire.com/ Joe Moholland Moving, a Mayflower agent and moving company in Northern Virginia, will now provide door to door container shipping service with fixed delivery dates for residential and commercial customers.

After more than twenty years in the business, Mayflower moving company agent Joe Moholland Moving Company becomes the latest to offer full service containers for added security and increased peace of mind during the moving process.

"This new benefit allows customers to set the exact date their shipment will be loaded and when it will arrive" according to John Grimsley Jr., Business Development Manager, Joe Moholland Moving. "This gives them the benefit of taking time to have their shipments delivered on their arrival, or take advantage of the expedited delivery option through which items can be shipped to their new home in a shorter period of time." This certainty gives homeowners the opportunity to accurately plan move time and expenses such as lodging, transportation, meals and any other stops that may want to make along the way to their new home.

By introducing this service, Joe Moholland Moving Company hopes to reduce the uncertainty caused by the act of buying and selling a home or moving into a new home. The full service container introduced by the company allows homeowners to place their shipment in storage if the need arises, without having to incur additional costs for the first 21 days, and without having anyone in the moving company ever handling their belongings, providing less opportunity for loss or damage.

According to John Grimsley, "Due to the transient nature of the Washington DC area, moving companies Northern Virginia based or otherwise, have always looked for innovative ways to serve their every demanding customers, and we feel that this new service will allow more choices in the marketplace."

With exclusive use of the container, homeowners are offered the peace of mind knowing that their container is loaded and sealed with only their belongings, in contrast to traditional moving services in which three to four shipments are often transported in a single van. Regardless of whether belongings are traveling to the new home or going into storage, Joe Moholland guarantees that the container will never be opened or its contents handled until it reaches its final destination. Joe Moholland, which has been a more established moving company in northern Virginia since 1988, continues to offer their traditional moving service that most homeowners will continue to use.

"The homeowner can choose from many moving companies in Arlington VA for example has over nine, so we felt that by providing additional services like container shipping, the homeowner is better served with more service options," stated John Grimsley. When looking at both local and long distance movers Northern Virginia based, there are over 30 to chose from, so the homeowner really has many choices when it comes to moving.

Through the full-service container facility, Joe Moholland Moving Company is also able to offer various tailored premium services. A full-service container move includes loading and unloading services and Mayflower's full-value.

About Joe Moholland Moving
Established in 1988 by Joe Moholland, Joe Moholland Moving is a Mayflower Transit agent and provides local and long distance moving and storage for the Washington DC area and Virginia Beach homeowners along with US Government and Military Personnel in Fairfax, Arlington, Alexandria and surrounding communities. For more information on this service, visit their website.

Media Contact:
John Grimsley Jr
Joe Moholland Moving
703-494-2021
http://www.joemohollandmoving.com/

PR courtesy of Online PR Media.