The National Voice of Pharmacy Launches Refreshed Brand with McMillan.
McM helped the CPhA rethink how they position themselves within the Canadian health care sector and then developed a bold new brand to help them communicate it. OTTAWA, ONTARIO, CANADA, March 22, 2021 /EINPresswire.com/ -- There are many models for how agencies work with clients: some operate at arm’s-length, and others bring their agency partners right into the kitchen—which is exactly what the Canadian Pharmacists Association (CPhA) did when they selected McMillan (McM) as an extension of its own …