How to Distribute Press Releases
Where to post your press release for maximum exposure.
The first step to distibuting your press release is to determine who is your target. Is your release intended to reach consumers, financial analysts, industry peers, the media or a combination of these groups? Where is your audienc located? Is this of national, global interest, or just for local consumption?
The second step is to decide when to send your press release. Industry analysists suggest sending your press release early in the day and choosing a day early in the week. It has been noted that Tuesday mornings are the most popular time to send a press release.
Should you do it yourself or use a press release distribution service? You can do it yourself if you have a list of journalists with whom you have a preexisting personal relationship. If you don't have relationships with journalists it will likely be more efficient to use a press release distribution service. Avoid free online press release distribution websites. The cost of professional distribution reflects its value. If a service costs nothing, it's probably a waste of your time.
A good press release distribution service will allow you to choose your industry target. They will also have a large network of news sites, partners and social media outlets to make your distribution efforts more effective.
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- TMX Group CEO Addresses the Canadian Venture Capital Association Annual Conference [24 May 2012] PR Newswire
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