Group Asks FDA to Look Into Pharmaceutical Online Ad-Targeting Techniques
Group Asks FDA to Look Into Pharmaceutical Online Ad-Targeting Techniques
March 2, 2010 /EIN PRESSWIRE/ The FDA is currently examining pharmaceutical companies' marketing techniques in the online and social media spaces, and one group wants the agency to look into whether online pharmaceutical marketing is violating user privacy.
The Center for Digital Democracy filed a brief with the FDA asking the agency to examine data collection practices and require companies that use behavioral targeting to spell out their methods. In addition to the marketing arms of the pharmaceutical companies, the group wants the FDA to probe several web publishers that focus on health.
Although online advertising supporters say that behavioral targeting doesn't violate people's privacy because the information collected is not personally identifiable, the Federal Trade Commission recently reported that even this type of information could be used to identify specific users.
Read more at Pharmaceutical Industry Today:
Pharmaceutical Industry Marketing news - http://pharmaceuticals.einnews.com/news/pharma-industry-marketing
Located at http://pharmaceuticals.einnews.com, Pharmaceutical Industry Today is a service of EIN News, an industry leader in news monitoring for business professionals and analysts. Using a combination of proprietary search technology and human editing, EIN News delivers to its members the latest pharmaceutical news from around the world, saving them valuable time they'd spend searching for information. New users to Pharmaceutical Industry Today can enjoy a no-obligation, one-week free trial.
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March 2, 2010 /EIN PRESSWIRE/ The FDA is currently examining pharmaceutical companies' marketing techniques in the online and social media spaces, and one group wants the agency to look into whether online pharmaceutical marketing is violating user privacy.
The Center for Digital Democracy filed a brief with the FDA asking the agency to examine data collection practices and require companies that use behavioral targeting to spell out their methods. In addition to the marketing arms of the pharmaceutical companies, the group wants the FDA to probe several web publishers that focus on health.
Although online advertising supporters say that behavioral targeting doesn't violate people's privacy because the information collected is not personally identifiable, the Federal Trade Commission recently reported that even this type of information could be used to identify specific users.
Read more at Pharmaceutical Industry Today:
Pharmaceutical Industry Marketing news - http://pharmaceuticals.einnews.com/news/pharma-industry-marketing
Located at http://pharmaceuticals.einnews.com, Pharmaceutical Industry Today is a service of EIN News, an industry leader in news monitoring for business professionals and analysts. Using a combination of proprietary search technology and human editing, EIN News delivers to its members the latest pharmaceutical news from around the world, saving them valuable time they'd spend searching for information. New users to Pharmaceutical Industry Today can enjoy a no-obligation, one-week free trial.
About EIN Presswire
The EIN Presswire press release distribution service is a news-syndication solution that distributes news to more than 10 million visitors annually at EIN News and millions more through its press release distribution partners. A news source for leading journalists, decision-makers and industry professionals worldwide, EIN Presswire targets press releases to a wide array of worldwide business professionals in more than 80 different industries. EIN Presswire also offers affiliate network opportunities and news distribution to tens of thousands of news subscribers daily. Read the newest business news at http://www.einpresswire.com and the latest world news in more than 80 different industries at http://www.einnews.com.
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