Coke, Pepsi to Implement Better Calorie Labeling

Coke, Pepsi to Implement Better Calorie Labeling
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Coke, Pepsi to Implement Better Calorie Labeling February 10, 2010 /EIN PRESSWIRE/ Faced with a proposed soda tax in several states and a new initiative to stop childhood obesity by First Lady Michelle Obama, the two biggest soft-drink makers in the US are teaming up to make their nutrition labels less cryptic. Both Coca-Cola and Pepsi will team up to help create better caloric content labels for their products. Beginning this summer, calories will be prominently marked on the front of packages, vending machines and soda fountains, according to the American Beverage Association. Additionally, labels will display the total calories contained in a bottle or can of a beverage, not just a calories-per-serving figure - a figure which some believe is deceptive. Read more about this story at Beverage Industry Today: Latest American Beverage Association news - http://beverages.einnews.com/news/american-beverage-association Latest Soft-Drinks and Obesity news - http://beverages.einnews.com/news/soft-drink-obesity Located at http://beverages.einnews.com, Beverage Industry Today is a service of EIN News, an industry leader in news monitoring for business professionals and analysts. Using a combination of proprietary search technology and human editing, EIN News delivers to its members the latest beverage news from around the world, saving them valuable time they'd spend searching for information. New users to Beverage Industry Today can enjoy a no-obligation, one-week free trial. About EIN Presswire The EIN Presswire press release distribution service is a news-syndication solution that distributes news to more than 10 million visitors annually at EIN News and millions more through its press release distribution partners. A news source for leading journalists, decision-makers and industry professionals worldwide, EIN Presswire targets press releases to a wide array of worldwide business professionals in more than 80 different industries. EIN Presswire also offers affiliate network opportunities and news distribution to tens of thousands of news subscribers daily. Read the newest business news at http://www.einpresswire.com and the latest world news in more than 80 different industries at http://www.einnews.com.