Dublin, April 17, 2019 (GLOBE NEWSWIRE) -- The "Global Premium Lager Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.

The premium lager market will register a CAGR of over 4% by 2023.

Premium lagers are increasingly preferred by consumers because of their authenticity, taste, brand story, visual identity, and experience. The premium lager many vendors has gained high popularity among consumers because of its authentic taste.

The adoption of the keg packaging and dispense format, especially by small producers, has been an important factor behind the increasing customer interest in the premium craft lager category.

The premiumization of products within the lager category is also driven by vendors' eagerness to rebrand their products as premium. Brewers operating worldwide are trying to push high-end products with an aim to lure consumers into spending more.

Easier accessibility and availability of premium lagers through specialist stores

The growing number of specialist stores and shops worldwide has increased the accessibility and availability of premium lagers, which is one of the major drivers behind the growth of the premium lagers market over the last five years. The growth of the premium lager market is also supported by the frequent number of distribution deals between specialist retailers and vendors.

Stringent regulations and heavy taxation on beer

Vendors must comply with the regulations imposed over the marketing and consumption of alcoholic beverages. These regulations are imposed with an aim to protect the health of consumers from adulterated, contaminated, and defectively packaged products.

Therefore, stringent regulations and heavy taxation on beer are major challenges that are expected to hinder the growth of the global premium lager market during the forecast period.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

Key Players

• Anheuser-Busch InBev
• Asahi Group Holdings Ltd.
• Carlsberg Breweries A/S
• Constellation Brands Inc.
• Heineken N.V.

Topics Covered

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 04: MARKET SIZING

• Market definition
• Market sizing 2018
• Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

• Comparison by product
• Premium conventional lagers - Market size and forecast 2018-2023
• Premium craft lagers - Market size and forecast 2018-2023
• Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

• Geographic comparison
• Europe - Market size and forecast 2018-2023
• North America - Market size and forecast 2018-2023
• APAC - Market size and forecast 2018-2023
• South America - Market size and forecast 2018-2023
• MEA - Market size and forecast 2018-2023
• Key leading countries
• Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

PART 11: MARKET TRENDS

• Growing demand for premium craft lager
• Increasing collaborations and M&A
• Increasing innovations in packaging

PART 12: VENDOR LANDSCAPE

• Overview
• Landscape disruption
• Competitive scenario

PART 13: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Anheuser-Busch InBev
• Asahi Group Holdings Ltd.
• Carlsberg Breweries A/S
• Constellation Brands Inc.
• Heineken N.V.

For more information about this report visit https://www.researchandmarkets.com/r/6owxh7

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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Related Topics: Beer