Global Social Networking Market Charged to grow at the CAGR of 23.12 % from 2015 to 2019

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PUNE, INDIA, December 1, 2017 /EINPresswire.com/ --
About Social Networking Market 
Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications, that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos.

Social media is not limited to Facebook, Twitter, and Google+. Currently there are more than 800 active social networking sites and several platforms, including mobile applications and digital pages for people to interact.

Technavio analysts forecast the global social networking ad-spending market to grow at a CAGR of 23.12% during 2014-2018.

Covered in this Report 
The report covers the present scenario and growth prospects of the global social networking market for the period 2015-2019. We provide an outlook on social networks, its implication on brands, how brands are utilizing social media platforms for marketing, and on social network ad spending.

The global social networking market is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers and the market as a whole, and the key trends emerging in the market.

The following statistics are provided in the report: 
• Social Network Ad Spending 2015-2019 
• Social Network Users 2015-2019 
• Social Ad Spending Per Social Network User 2015-2019 
• Social Network Ad Spending in North America 2015-2019 
• Social Network Ad Spending in APAC 2015-2019 
• Social Network Ad Spending in Europe 2015-2019 
• Social Network Ad Spending in Latin America 2015-2019 
• Social Network Ad Spending in MEA 2015-2019 
• Digital Ad Spending 2015-2019

Key Regions 
• APAC 
• Europe 
• Latin America 
• MEA 
• North America

Key Vendors 
• Facebook 
• Google 
• Instagram 
• LinkedIn 
• Pinterest 
• Tencent 
• Tumblr 
• Twitter 

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Market Driver 
• Rise in Adoption of Smartphones and Tablets 
• For a full and detailed list, view our report

Market Challenge 
• Lack of Performance Measurement Standards 
• For a full and detailed list, view our report

Market Trend 
• Demand for Ubiquitous Content Access 
• For a full and detailed list, view our report

Key Questions Answered in this Report 
• What will the market size be in 2019 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

Table of Contents:

Executive Summary
List of Abbreviations
Scope of the Report
    03.1 Market Overview

    03.2 Customer Segments

      03.2.1 Advertising Agencies

      03.2.2 Brands

      03.2.3 Mobile Affiliates

      03.2.4 Individual Users

    03.3 Base Year

    03.4 Vendor Segmentation

Market Research Methodology
    04.1 Market Research Process

    04.2 Research Methodology

Introduction
    05.1 What is social networking?

    05.2 What is social media?

Importance of Social Media for Marketers
Why Brands are looking into Social Media
      07.1.1 Benefits of Social Networking Advertisements

Present Scenario
Future prospect
Bridging the gap
Five Forces Analysis
Social Networking Market in various Geographical Regions
    12.1 North America

    12.2 APAC

    12.3 Europe

    12.4 Latin America

    12.5 MEA

Buying Criteria
Drivers and their Impact
Trends and their Impact
Social Networking Landscape
    16.1 Competitive Scenario

    16.2 Market Share Analysis 2014

    16.3 Other Prominent Vendors

Key Vendor Analysis
    17.1 Facebook

      17.1.1 Key Facts

      17.1.2 Business Overview

      17.1.3 Business Segmentation by Revenue 2013

      17.1.4 Business Segmentation by Revenue 2011-2013

      17.1.5 Geographical Segmentation by Revenue 2013

      17.1.6 Business Strategy

      17.1.7 Recent Developments

      17.1.8 SWOT Analysis

    17.2 Google

      17.2.1 Key Facts

      17.2.2 Business Overview

      17.2.3 Business Segmentation by Revenue 2013

      17.2.4 Business Segmentation by Revenue 2012 and 2013

      17.2.5 Geographical Segmentation by Revenue 2013

      17.2.6 Business Strategy

      17.2.7 Recent Developments

      17.2.8 SWOT Analysis

    17.3 Instagram

      17.3.1 Key Facts

      17.3.2 Business Overview

      17.3.3 SWOT Analysis

    17.4 LinkedIn

      17.4.1 Key Facts

      17.4.2 Business Overview

      17.4.3 Product Segmentation by Revenue 2014

      17.4.4 Products Segmentation by Revenue 2013 and 2014

      17.4.5 Geographical Segmentation by Revenue 2014

      17.4.6 Business Strategy

      17.4.7 Recent Developments

      17.4.8 SWOT Analysis

    17.5 Pinterest

      17.5.1 Key Facts

      17.5.2 Business Overviews

      17.5.3 Geographical Presence

      17.5.4 SWOT Analysis

    17.6 Tencent

 

Continued…….

 

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