Krakus® Brings a True Imported Polish Ham to Major League Soccer as Official Deli Meat of the Chicago Fire Soccer Club
Chicago’s No. 1 Imported Ham “Feeding the Fire” for Milestone Season
CHICAGO, May 31, 2017 (GLOBE NEWSWIRE) -- Krakus®, a true imported Polish Ham, is teaming up with the Chicago Fire Soccer Club by becoming the team’s Official Deli Meat for the upcoming Major League Soccer season.
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In the club’s 20th MLS season, this new partnership between Krakus and the Fire represents Krakus’ first professional sports sponsorship in the United States. At select Fire matches throughout the season, fans will be able to sample the mouthwatering taste of a true imported Polish Ham, pick-up exclusive Krakus giveaway items, and celebrate a shared passion for the game of soccer.
“Krakus has a rich history in Chicago, much like the Chicago Fire Soccer Club,” said Michael Baughman, Smithfield Foods director of marketing. “We are honored to team up for their 20th season, and we’re looking forward to bringing Fire fans one-of-a-kind flavors they’ll enjoy and remember.”
Krakus will present the Chicago Fire Man of the Match, an award bestowed by Fire supporters after each match. Fans can vote for the Fire player who had the most positive impact through the Official Chicago Fire Mobile App. The Krakus Polish Ham Man of the Match will be featured at Chicago-Fire.com/ManoftheMatch throughout the season. Additionally, fans attending Fire matches this season will be able to sample the mouthwatering taste of a true imported Polish Ham, as well as receive coupons and giveaways.
“The Chicago Fire Soccer Club is very pleased to welcome Krakus Polish Ham as a partner,” said Atul Khosla, Chicago Fire Chief Operating Officer. “We know our loyal fans will be excited to see Krakus, one of their favorite brands, supporting the Chicago Fire and engaging with the broader soccer community in Chicago.”
Krakus will be featured across various Fire-sponsored Community Youth Soccer events, and at The PrivateBank Fire Pitch soccer complex on Chicago’s North Side, which hosts more than 250,000 adult and youth soccer players and visitors annually. A Krakus consumer sweepstakes will also be announced later this season, providing fans the chance to win Chicago Fire tickets.
For more information on Krakus, please visit KrakusFoods.com. Krakus is a brand of Smithfield Foods.
About Krakus
Crafted with care and expertise in Poland, Krakus is authentic Polish Ham. Krakus is cured naturally with only the finest hand-selected ingredients and recipes passed down through centuries. The result is truly delectable. A one-of-a-kind, mouthwatering taste only experienced with true imported Polish ham. Treat your family to the incomparable taste of Krakus, ideal for sandwiches, salads and other recipes. Accept no imitations. For unrivaled quality and unsurpassed flavor, there is only Krakus.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, John Morrell®, Cook’s®, Kretschmar®, Gwaltney®, Curly’s®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
About Chicago Fire
Founded on the 126th anniversary of the Great Chicago Fire, the Chicago Fire Soccer Club entered its 20th Major League Soccer season with six major domestic championship titles including the 1998 MLS Cup and 1998, 2000, 2003 and 2006 Lamar Hunt U.S. Open Cups, and 2003 Supporters Shield. Anchoring Chicago’s growing soccer fan base, the Fire play at Toyota Park in Bridgeview, Ill., located 15 miles from Chicago’s Loop. www.Chicago-Fire.com.
Contact: Leah Rubertino Breaking Limits for Krakus 2137 South Blvd., Suite 200 Charlotte, N.C. 28203 Direct: (704) 766-9064 Cell: (626) 676-3735 E-Mail: lrubertino@breakinglimits.net
