Duo will lead session on intersection of innovation, analytics and money

AUSTIN, Texas, May 24, 2017 (GLOBE NEWSWIRE) -- For decades, the marketing profession has been famous for its innovation and creativity. Today, however, the game has changed, and marketers are under more pressure than ever to show how their innovation drives business impact. In the end, business leaders are asking a big question not only of marketing but across the business: what is the specific business value of creativity and innovation?

At the upcoming Marketing Analytics Conference in Austin, Proof CEO and founder Mark Stouse will team up with Austin tech star, entrepreneur and current Goldman Sachs managing director William Hurley, better known as whurley, to talk about the inescapable relationship between innovation, analytics and money.

Whurley sold his fintech start-up, Honest Dollar, to Goldman Sachs in March 2016.

Proof is the first software platform to definitively calculate how various marketing activities affect business outcomes that matter to the C-suite. Stouse and whurley’s interactive conversation will cover why all innovation must be instrumented and otherwise wired for analytics, how no other single factor liberates the creative spirit in people and teams like the right analytics, and how nothing drives growth and profitability in a business like the right innovations.

Stouse and whurley will take the stage at 3:40 p.m. on June 5. You can register or learn more about the event here: http://mac.thedma.org

Over the past decade, the individuals that founded Proof have collaborated with 600+ business leaders to create a powerful, award-winning marketing logic framework; instrumentation for that framework; a powerful computational engine; and now a SaaS platform leveraging machine learning and pattern recognition. Launched in December 2016, Proof counts top agencies and companies, including Fortune 100 corporations, among its growing roster of customers. For more information, please visit www.proofanalytics.ai.

Read what others have recently written about Proof:

• Martech Advisor: 5 Reasons CMOs Are Failing at ROI
• MartechToday: "New Analytics Platform Called Proof Correlates Marketing Impact Despite Time Lag"
• VentureBeat: "Proof Lands $2 Million to Explain Cause and Effect of Marketing Spend"
• The Measurement Standard: "Proof Not Quite the Holy Grail But Damn Close"

Proof is the first analytics software platform in the world to allow marketers and communicators to collaborate across organizational lines in order to compute and validate their business impact. Visit proofanalytics.ai or reach out @proofanalytics for more information. #ProveIt2017 #proCMO #proCCO #proCFO #proBiz #proAgency

Contact:
Jen Cadmus for Proof
jen@thedialoglab.com