Campbell Soup Company Makes Strategic Investment in Chef’d
Chef’d, a leading online meal store, provides an innovative platform that advances Campbell’s e-commerce capabilities
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With the investment, Campbell will become Chef’d’s largest strategic investor and will receive a seat on the company’s board of directors. Under the terms of the partnership, Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site. Additionally, Campbell will benefit from Chef’d’s insights on e-commerce business models, access to data analytics and insights on shopper behaviors. The two companies will also test various capabilities over the three-year agreement around product innovation and fulfilment.
“E-commerce will transform the food industry in similar ways to how it
transformed entertainment and apparel. It is a game changer for
consumers, food makers and retailers alike,” said
Chef’d offers people the opportunity to choose and reorder from hundreds of meals at any given time, without the hassle and cost of subscriptions or membership fees. Chef’d partners with notable chefs, culinary personalities and over 125 trusted brands in food, fitness, and health and wellness to offer over 1,000 meal solutions spanning breakfast, lunch, dinner and dessert.
“We are actively looking to add strategic partners and Campbell’s
outlook on the future of food and e-commerce aligns perfectly with the
Chef’d vision of the future of online grocery,” said
Between 2016 and 2021, Campbell projects e-commerce sales of food and
beverages to reach
“We are fully committed to growing our e-commerce business with an
emphasis on bold moves and rapid pace,” said
This announcement follows a series of moves Campbell has made to develop
an ecosystem of innovative partners focused on defining the future of
food. In
Other investors in Chef’d’s Series B round include
About
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes
About Chef’d
Headquartered in
1 Source: Proprietary Campbell Estimate
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Source:
Campbell Soup Company Megan Haney, 856-342-4978 megan_haney@campbellsoup.com or Coyne Public Relations Kim Riccardi, 845-551-7450 kriccardi@coynepr.com