Campbell Soup Company Launches New Well Yes!™ Brand
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161220005331/en/
“Our goal is to bring real, affordable and deliciously crafted soup to
the soup aisle with the introduction of Well Yes!” said
Well Yes! was pioneered by a group of passionate Campbell employees who tapped into their own desires and preferences to create a soup crafted with care, choosing real, nutritious ingredients without compromising flavor. Well Yes! soups feature purposeful ingredients like kale, quinoa, barley, beans, sweet potatoes and whole grains. The soups are available in nine varieties, offering real ingredients everyone can recognize. The soups are made with carefully selected and sourced ingredients like chicken meat with no antibiotics. Well Yes! soups contain no artificial colors, flavors, ingredients or modified starches. Additionally, the packaging is a non-BPA lined can and recyclable.
The first nine soups within the product line include:
- Black Bean and Red Quinoa Soup
- Chicken Noodle Soup
- Hearty Lentil with Vegetables Soup
- Hearty Tomato with Toasted Barley Soup
- Italian Vegetable with Farro Soup
- Minestrone with Kale Soup
- Roasted Chicken and Wild Rice Soup
- Sweet Potato Corn Chowder
- Tomato Carrot Bisque
Celebrating A #WellYesMoment
The
Well Yes! brand is renouncing unrealistic resolutions and
proclaiming 2017 as the year to say “yes” to small, positive moments
each day. Well Yes! is partnering with actress and mother Busy
Philipps to announce #WellYesMoment – a campaign that reframes the
narrative around New Year’s resolutions and fosters saying “yes” to
small things all year long. According to a recent survey by
“It can be easy to fall into the habit of placing too much pressure on ourselves, especially around the New Year, and it’s time to stop setting unrealistic resolutions,” said Busy Philipps. “Through the #WellYesMoment campaign, everyone can share those small, positive moments that encourage you to say ‘yes’ to happiness like waking up an hour earlier for some ‘me’ time.”
Well Yes! is encouraging people to join the conversation by
sharing their #WellYesMoment on
About Well Yes! Launching in January, a new integrated marketing campaign will celebrate Well Yes! soup. Video spots, created by BBDO New York, celebrate the chef-selected ingredients featured in the nine new Well Yes! soup varieties.
Well Yes! soups are packaged in 16.6 oz., non-BPA lined cans
which are available nationwide for a suggested retail price of
About
View source version on businesswire.com: http://www.businesswire.com/news/home/20161220005331/en/
Source:
Campbell Soup Company Megan Haney, 856-342-4978 megan_haney@campbellsoup.com or Edelman Public Relations Maggie Cancelosi, 917-344-4799 Maggie.Cancelosi@Edelman.com