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Armour “Great Moms” Campaign Celebrates Salt Lake City YMCA Volunteer

Armour Surprises Rebecca Atem with $2,500 in FREE GROCERIES at Smith’s

/EIN News/ -- LISLE, Ill., Nov. 30, 2016 (GLOBE NEWSWIRE) -- Armour, the makers of convenient meal solutions and ingredients including frozen meatballs, pepperoni, and portable meal kits, honored an unsung hero today. The brand hosted an event to recognize Rebecca Atem as part of its campaign to celebrate “Great Moms” across the country.

Smith’s Rep, Armour Rep, Rebecca Atem and family
Rebecca Atem, Center, is Honored by Armour with $2,500 in FREE Groceries to Smith’s


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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fd1a5645-5365-48e9-9815-6105a74de551

Atem supports the Salt Lake City YMCA events and family nights where two of her children receive care.  She immigrated to the United States from Africa through a refugee program in the hopes of having a better life – leaving her family and friends behind. Her path led her to Utah where she met her husband and had three children.  Despite recently being widowed, Atem remains positive and is teaching her three young children to persevere and thrive no matter what life brings.

Atem’s number one priority is caring for her children.  She also works a full-time job and participates in Salt Lake City YMCA activities. She is a joy to all who share time with her.

Atem was celebrated during an event at the Salt Lake City YMCA in front of her family, friends, and Salt Lake City YMCA staff. To recognize Atem for being a “Great Mom” and community champion, Armour surprised Atem with $2,500 in free groceries at Smith’s.

“Rebecca Atem exemplifies the spirit of the Armour ‘Great Moms’ campaign,” said Jennifer Zmrhal, Smithfield Foods senior director of marketing. “She is a wonderful mom to her three children, and is dedicated to the Salt Lake City YMCA. We are honored to celebrate and reward Ms. Atem with $2,500 in free groceries at Smith’s.”

The Armour “Great Moms” campaign is the brand’s national program designed to highlight and reward everyday great moms across the country by recognizing and showing appreciation for these unsung champions. 

The campaign includes monthly events to surprise and celebrate “Great Moms” across the country for their extraordinary efforts in their communities and at home.

"I love being a mom,” said Atem.  “It is a lot of hard work, but it makes me appreciate what my mom did.  It is great that Armour and Smith's have done this for me.  I am grateful."

Armour is currently hosting the “Great Moms” sweepstakes. From now through November 30, look for specially marked Armour products or visit www.armourgreatmoms.com to enter for a chance to win up to $5,000 in free groceries. No purchase is necessary to enter the sweepstakes.

Armour is a brand of Smithfield Foods.

About Armour
With America's favorite frozen meatballs, LunchMakers portable meal kits, and pepperoni products, Armour® is proud to be a trusted brand that provides convenient, delicious and affordable meal options for smart, sensible families since 1867.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando®, Healthy Ones®, Krakus®, Morliny® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Contact:
Jeff Dennison
Breaking Limits for Armour
2137 South Blvd., Suite 200
Charlotte, N.C. 28203
Mobile: 704-252-3356
E-mail: jdennison@breakinglimits.net

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Distribution channels: Food & Beverages