JEANERETTE, LA--(Marketwired - Nov 29, 2016) - Honiron Corporation, an innovative manufacturing solutions provider of industrial process equipment, today announced the official launch of its new corporate rebranding. Honiron Corporation will begin operating under the new trade name, Honiron Manufacturing effective immediately. With the adoption of its new brand and logo, Honiron Manufacturing has simultaneously launched their redesigned website www.honiron.com.

Emphasizing the Company's 165-Year History and Future Vision

The rebrand is the positive outcome of the 165-year company's expanding global footprint, growth, and increasing recognition in the process equipment market. The rebranding will continue to build and foster Honiron Manufacturing's unparalleled dedication to offering innovative manufacturing solutions.

"It is important that Honiron Manufacturing retain its established values, but at the same time develop a new and modern identity that aligns with who we are today. Having experienced significant growth over the past few years, the rebrand will showcase our expertise that results in manufacturing innovation," said Jacob Giardina Jr., CEO at Honiron Manufacturing. "We want our potential and current customers to know Honiron Manufacturing's identity and to understand what truly sets us apart from the competition. The rebranding reflects both the evolution of the company as well as our vision for the future."

Accelerating Client Success

Honiron Manufacturing has taken on a new direction with the launch of their redesigned website www.honiron.com. The new website possesses a minimalistic design, improved functionality, and enhanced content for audiences within the sugar, oil & gas, petrochemical, carbon black, and food processing markets. Focused on communicating Honiron Manufacturing's mission to accelerate client success through integrated manufacturing solutions, the website explains the benefits of its services, including fabrication, machining, consulting, and product engineering. The website also boasts a robust blog and resource center featuring Company news and project profiles, among other content.

Solving Operational Challenges

Honiron Manufacturing's objectives of the rebrand and website redesign expand beyond aesthetic enhancements -- representing its successful and ongoing transition to a company well beyond its sugar heritage. Today, the process equipment manufacturing company competes in key markets that include sugar, oil & gas, petrochemical, carbon black, and food processing -- all focused on helping customers solve operational challenges, safely, efficiently, and cost-effectively.

While the brand, logo, and website have changed to better represent what the company is today, Honiron Manufacturing's value proposition remains the same -- our combination of operational expertise, single-source capabilities, and proven processes remains unique, and enables us to develop long-lasting and rewarding customer relationships.

Honiron Manufacturing's new website will be updated on a regular basis and visitors are encouraged to explore the site at www.honiron.com.

About Honiron Manufacturing

Honiron Manufacturing is a global manufacturing solutions provider of industrial process equipment serving the sugar, oil and gas, petrochemical, carbon black, and food processing industries. Combining operational expertise, single-source capabilities, and proven processes, we provide innovative, high-value manufacturing solutions that meet our client's operational challenges -- safely, efficiently, and cost-effectively.