RANCHO SANTA MARGARITA, CA--(Marketwired - October 19, 2016) - Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for SQL Server Integration Services (SSIS). Database administrators (DBAs) and SSIS developers can cleanse, standardize, and enrich customer data in real-time, capitalizing on tools that access multi-sourced, constantly updated reference datasets. These full spectrum data quality add-ons assure only accurate, enhanced data enters the system, with capabilities including global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment.

Melissa Data's active data quality tools are also expanding to include all data types; SSIS users can request here a free trial of the company's new Generalized Cleansing Component, a breakthrough in integrating different types of cleansing rules scripted into a single tool. Features such as search and replace, or a range of cleansing, standardizing, and reformatting capabilities are included, as well as the ability to create customized triggering rules to standardize any type of data.

"Active data quality recognizes that customer data is not static, operating in real-time to assure accurate, actionable customer data," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "This approach relies on smart, sharp tools to ensure data quality all along the data stream, creating business value that will extend to other data types with our new Generalized Cleansing Component."

In addition to SSIS, Melissa Data works closely with the range of Microsoft technologies including .NET and Excel, providing flexible data quality tools to support varied enterprise requirements. Click here to download a free trial of Melissa Data's comprehensive data quality toolkit available for integration with SSIS. For a demonstration, visit Melissa Data at PASS Summit in Seattle, Booth #609, October 24-28; or call 1-800-MELISSA.

About Melissa Data

Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations capture and maintain international customer contact data at the point of entry, ensuring accurate, enterprise-wide customer information. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data validation software and services. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.