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New advertising campaign for Gazprom Neft G-Energy oils

Gazpromneft-Lubricants, operator of the Gazprom Neft lubricants business, has launched a major advertising campaign for its G-Energy engine oils brand. Launched on national TV channels across Russia and the Internet on 17 October 2016, proactive international media support is also planned.

The main protagonist of the new 30-second video is virtuoso car impressionist Daniel Jovanov, made famous thanks to his participation in popular TV show “Australia’s Got Talent”, and in possession of a unique gift: the ability to reproduce — with absolute accuracy — the sound of car engines running.

The key message for the G-Energy brand — “Adapting to any situation” — remains unchanged, with advertising agency Grey Moscow developing a creative concept around this for the new video, from French director Julen Rocher. Filming took place in Moscow. The screenplay shows the actor, playing the role of a car engine, overcoming impassable roads, sandstorms, and glacial snowdrifts — conditions typical in off-road races: competitive off-road racing being something Gazpromneft Lubricants has supported for over five years, and through which testing of G-Energy oils is constantly ongoing, on various race courses — the data obtained from these forming the basis for new high-tech formulations.

Roman Zimovets, Deputy General Director for Marketing and Strategic Development, Gazpromneft Lubricants Limited, commented: “We were looking for something out of the ordinary, because the task facing us was to produce a genuinely creative film, with a clear concept, starkly different from anything we’d done before. You’ll appreciate, the production of motor oils is a somewhat conservative industry, and heavily stereotypical; producing a film like this one is a real breakthrough. The cutting-edge technologies used in making the film, as well as the original computer graphics, produced by the Faust Ltd studio, serve to underline the innovation and effectiveness of the premium motor oils produced under the G-Energy brand.”

G-Energy is the premium motor oils brand from Gazprom Neft, designed for the most up-to-the-minute American-, European- and Japanese-produced cars. The unique adaptive (ACF) technology used in G-Energy oils enhances essential performance features in line with engine operation at a specific point in time, through the appropriate activation of necessary additives. G-Energy oils are approved by major global automotive manufacturers including MB, VW, BMW, Renault, GM and others).

Gazpromneft Lubricants Ltd („Gazpromneft Lubricants”) is a subsidiary of Gazprom Neft, specialising in the production and sale of oils, lubricants and service fluids. Established in 2007, Gazpromneft Lubricants Ltd has five production facilities throughout Russia, Italy and Serbia. Total production volumes stand at 500,000 tonnes of premium oils, lubricants and service fluids per year. The company’s products have received more than 250 endorsements from major equipment manufacturers including BMW, Mercedes-Benz, Volkswagen, Volvo, Renault, General Motors, Cummins, MAN, ZF, КАМАЗ, АVTOVAZ and Bosch Rexroth, and are available in more than 60 countries worldwide.

Tags: advertising, liubricants, G-Energy
Distribution channels: Companies