Mobile Analytics Market to Reach $6.61 billion with 25.3% CAGR Forecast to 2022

Mobile Analytics Market to Grow at a 25.3% CAGR Forecast to 2022

PUNE, INDIA, October 12, 2016 /EINPresswire.com/ -- According to researcher, the Global Mobile Analytics Market is accounted for $1.36 billion in 2015 and expected to grow at a CAGR of 25.3% to reach $6.61 billion by 2022. Market is primarily driven by smartphone penetration, big data, increasing use of mobile advertising, advancement in algorithm development, and surge for customer analytics. Further, demand for the cloud analytics tools will accelerate the growth of mobile analytics market. However, lack of awareness regarding mobile analytics together with data privacy & security concerns have restricted the market growth. Many enterprises are entering the market and providing advance solutions coupled with device management, ability to work in an offline mode and convergence with web analytics. All these factors would create huge opportunities in the coming years.

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Mobile advertising segment is experiencing exponential growth. Technology is being widely adopted by retail and e-commerce sectors, additionally with transportation & government. North America is the leading market followed by Europe during the forecast period. Asia Pacific is expected to grow at a highest CAGR.
Some of the key players in global Mobile Analytics market are Amazon Web Services, Inc, Adobe Systems Inc, comScore, Inc, IBM Corp, AdMob, AppSee, Flurry, Inc, Localytics, Google, Inc, Mixpanel Inc, AT Internet, Microsoft Corporation, CA Technologies, Oracle, SAP, SAS, Netbiscuits, Webtrends, Segment.io and Upsight.
Types Covered:
• Application performance analytics
o Mobile A/B Testing
o Cross Platform Analysis
• Mobile advertisement
o Ad Attribution Analysis
o Conversion Funnel Analysis
o Campaign Analytics
• In-App Behavioral Analytics
o Event Tracking
o Touch Heatmaps
o User Profiling and Demographics
Platforms Covered:
• Android
• Blackberry
• Java ME
• HTML5
• iOS
• Windows Phone
• Other platforms
Devices Covered:
• Mobile Phones
• Smartphones
• Tablets
Tools Covered:
• Google Analytics
• Localytics Mobile Apps Analytics
• Mixpanel
• Mobile App Tracking
• Ad4Perf
• TestFlight
End Users Covered:
• Education
• Banking and finance
• Hospitality
• Travel
• Manufacturing
• Retail and e-Commerce
• Information technology
• Government
• Gaming
• Other end users

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What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Key points in table of content
1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.4 Threats
3.4 Emerging markets
3.4 End User Analysis

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mobile Analytics Market, By Type
5.1 Introduction
5.2 Application performance analytics
5.2.1 Mobile A/B Testing
5.2.2 Cross Platform Analysis
5.3 Mobile advertisement
5.3.1 Ad Attribution Analysis
5.3.2 Conversion Funnel Analysis
5.3.3 Campaign Analytics
5.4 In-App Behavioral Analytics
5.4.1 Event Tracking
5.4.2 Touch Heatmaps
5.4.3 User Profiling and Demographics

6 Global Mobile Analytics Market, By Platform
6.1 Introduction
6.2 Android
6.3 Blackberry
6.4 Java ME
6.5 HTML5
6.6 iOS
6.7 Windows Phone
6.8 Other platforms

7 Global Mobile Analytics Market, By Device
7.1 Introduction
7.2 Mobile Phones
7.3 Smartphones
7.4 Tablets

8 Global Mobile Analytics Market, By Tool
8.1 Introduction
8.2 Google Analytics
8.3 Localytics Mobile Apps Analytics
8.4 Mixpanel
8.5 Mobile App Tracking
8.6 Ad4Perf
8.7 TestFlight

9 Global Mobile Analytics Market, By End User
9.1 Introduction
9.2 Education
9.3 Banking and finance
9.4 Hospitality
9.5 Travel
9.6 Manufacturing
9.7 Retail and e-Commerce
9.8 Information technology
9.9 Government
9.10 Gaming
9.11 Other end users

10 Global Mobile Analytics Market, By Deployment
10.1 Introduction
10.2 On premise
10.3 Cloud based

11 Global Mobile Analytics Market, By Geography
11.1 North America
11.1.1 US
11.1.2 Canada
11.1.3 Mexico
11.2 Europe
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 UK
11.2.5 Spain
11.2.11 Rest of Europe
11.3 Asia Pacific
11.3.1 Japan
11.3.2 China
11.3.3 India
11.3.4 Australia
11.3.5 New Zealand
11.3.11 Rest of Asia Pacific
11.4 Rest of the World
11.4.1 Middle East
11.4.2 Brazil
11.4.3 Argentina
11.4.4 South Africa
11.4.5 Egypt

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Amazon Web Services, Inc.
13.2 Adobe Systems Inc.
13.3 comScore, Inc.
13.4 IBM Corp
13.5 AdMob
13.6 AppSee
13.7 Flurry, Inc.
13.8 Localytics
13.9 Google, Inc.
13.10 Mixpanel, Inc
13.11 AT Internet
13.12 Microsoft Corporation
13.13 CA Technologies
13.14 Oracle
13.15 SAP
13.16 SAS
13.17 Netbiscuits
13.18 Webtrends
13.11 Segment.io
13.20 Upsight

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Norah Trent
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