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Rudy's "Country Store" and Bar-B-Q to Surpass $1 Million in Funds Raised With Pink Cup for A Cause Campaign for Breast Cancer Charities

/ -- HOUSTON, TX -- (Marketwired) -- 10/03/16 -- What started out as a printing mistake of Rudy's famous plastic cups sparked the idea to launch Cup for A Cause, Rudy's corporate giving program, which is now on the verge of raising $1 million for various breast cancer and military charities.

Since launching the first Cup for A Cause campaign in October 2012, Rudy's has raised nearly $940,000 for breast cancer and military charities. This October, Rudy's expects to surpass the million-dollar mark with Pink Cup for A Cause raising funds for their breast cancer charity partners. Funds are raised through dollar donations from guests who receive a coupon for a free large drink on their next visit.

"It is truly an amazing feat and somewhat poetic that Cup for A Cause will reach the $1 million mark in total funds raised this October -- National Breast Cancer Awareness Month -- the month we introduced the program five years ago," said Pete Bassett, VP of Operations at Rudy's. "We are grateful to all our charity partners and guests who have embraced Cup for A Cause right from the start. It is proof that even a dollar can make a difference."

This October, participating Rudy's locations are raising funds for:

Chandler/Goodyear -- Check for A Lump!

Colorado Springs/Greeley - Mary Lou Beshears Breast Care Center at Memorial Hospital

Amarillo - Amarillo Area Breast Health Coalition
Dallas/Fort Worth - National Breast Cancer Foundation
Houston-Area - The Rose
Lubbock - Arrington Breast Center
Central Texas - Baylor Scott & White McClinton Cancer Center
South Texas/West Texas - American Cancer Society Making Strides Against Breast Cancer

Oklahoma City/Norman - Oklahoma Project Woman

New Mexico
Albuquerque - UNM Comprehensive Cancer Center

Most recently, Rudy's Camo Cup for A Cause raised more than $157,000 for various military charities in May and Pink Cup for A Cause in October 2015 raised a record $186,347 for their breast cancer charity partners.

About Rudy's "Country Store" and Bar-B-Q
Since 1989, Rudy's "Country Store" and Bar-B-Q has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy's pits are 100% wood fired with oak. Along with time and oak, Rudy's cooks with a dry spice that ensures perfectly smoked Bar-B-Q at every visit. It is best served with Rudy's famous "Sause." Rudy's ships meat and sells its famous "Sause," rubs and merchandise online at On social media, Like Rudy's on Facebook at, follow on Twitter at, and on Instagram at

Media Contact:
Joseph Vasquez
(201) 899-3340
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