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Walgreen Boots Alliance: The first global pharmacy-led, health and wellbeing enterprise

PUNE, INDIA, September 22, 2016 / -- Walgreen Boots Alliance Market 2016

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Walgreens Boots Alliance was created through the combination of Walgreens and Alliance Boots in December 2014. Walgreens became a wholly owned subsidiary of Walgreens Boots Alliance after the merger. This case study looks at the performance of the company since the merger agreement and assesses the opportunities and threats facing the company.

Key Findings
Analyses the company's performance since the merge
Looks at growth opportunuties for Walgreen Boots Alliance since the merge
Assesses the threats facing the company

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Reasons To Buy
How has WBA performed in recent years and how has the merger affected the company?
What strategies is WBA adopting in a bid to boost revenue and profits?
What are the opportunities and threats facing WBA?

Key Highlights
Walgreens Boots Alliance is diversifying its offering in order to increase its consumer base. This merger of Walgreens and Boots Alliance has benefitted the company with an extensive portfolio of retail and business brands
For FY2015, the US, the company's largest geographic market, accounted for 78.3% of the total revenues. Whilst the company is expanding internationally it still does heavily rely on the US to generate revenues.
Walgreens Boots Alliance competes with various retailers and supermarkets are also forcing their way into the pharmaceutical industry. Consumers are now able to shop for healthcare products or pick up medication whilst buying their groceries and household items.

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Table Of Contents – Major Key Points
The first global pharmacy-led, health and wellbeing enterprise
Walgreen acquires remaining 55% stake in Alliance Boots
Walgreens Boots Alliance financials
Walgreen Boots Alliance relies heavily on the US to generate its revenues and Brexit could adversely affect the company
Growth Opportunities for WBA
Product diversification increases WBA consumer base
Growing trend in private label market provides growth opportunities for WBA
Growth in online retail can increase the company's revenues
Threats facing WBA
Frequent product recalls could damage the company's reputation
Intense competition can affect the company's revenues
Superdrug in the UK poses a further threat to Boots
The merger provides positive early progress but threats such as brexit loom over the enterprise
Further Reading
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List of Figures
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Figure 2: Walgreens Vitamins recalled
Figure 3: Superdrug Zoella range

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