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Nathan’s Famous Surprises Ultimate Fan in Richmond, VA

Vicki Jones Surprised with $1,000 Food Lion Gift Card and Free Hot Dogs for One Year

LISLE, Ill., Sept. 12, 2016 (GLOBE NEWSWIRE) -- Nathan’s Famous is continuing its mission to surprise unsuspecting fans and perform random acts of kindness across the nation throughout 2016 as the brand celebrates its 100th anniversary. On Saturday, prior to the start of the race event in Richmond, Va., race fan and Henrico, Va., native Vicki Jones was recognized as one of Nathan’s Famous “Ultimate Fans.”

Nathan’s Famous, Food Lion and Aric Almirola Surprise Vicki Jones with $1,000 in FREE Groceries and Free Hot Dogs for One Year

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/EIN News/ -- A photo accompanying this announcement is available at

Jones recently posted on the Nathan’s Famous Facebook page about her love of motorsports and also for her affinity for Nathan’s Famous hot dogs. Jones became a big fan of Nathan’s Famous after her first date with her now husband.  It was on that date when she tasted her first Nathan’s. Since that time, Jones only purchases the great tasting Nathan’s Famous hot dogs.

Jones did not know that the simple act of posting about her unique love story and her first experience with Nathan’s Famous would lead the legendary hot dog company to show just how much her loyalty is appreciated. Nathan’s Famous invited Jones and her guests to enjoy the races at Richmond and meet Richard Petty Motorsports driver, Aric Almirola.

Jones and her guests were given a VIP tour of the garage before meeting Almirola.  Almirola took photos and signed autographs for the group. The surprises began when Almirola presented Jones with a $1,000 Food Lion gift card, Nathan’s Famous apparel and finally, free Nathan’s Famous hot dogs for one year.

“Vicki shared with us a wonderful story of how she became a fan of Nathan’s Famous,” said Wayne Norbitz, executive board member and 26-year president of Nathan’s Famous. “As we celebrate our 100th anniversary, we want to give back to our loyal fans. We’re pleased to partner with Food Lion to give Vicki $1,000 in free groceries and free hot dogs for one year.”

Saturday’s activities were a part of Nathan’s Famous’ national “Ultimate Fan Nation” campaign. Over the course of the year, Nathan’s Famous is reflecting on its history while engaging fans with new opportunities to enjoy the flavor they have come to love. Special offers will be available for fans via, and the company’s Facebook and Twitter pages. Nathan’s Famous will also feature members of its “Ultimate Fan Nation” on its social media channels.

Highlights of the Nathan’s Famous 100th anniversary celebration included a special 5-Cent Hot Dog promotion over Memorial Day Weekend, the Nathan’s Famous International Fourth of July Hot Dog-Eating Contest in Coney Island and a special event based in New York City in early September. Fans can now have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise, by visiting

Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs.

To learn more about Nathan’s Famous and its products, please visit

About Nathan's Famous
Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and eleven foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 550 million Nathan's Famous hot dogs were sold. Nathan's was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. For additional information about Nathan's please visit our website at

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit

About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series with drivers Aric Almirola and Brian Scott. Almirola will return to the iconic No. 43 Ford with partners Smithfield Foods, STP, United States Air Force and the “Fresh From Florida” campaign. Scott will make his debut with the team and drive the Petty Family No. 44 Ford. Albertsons Companies, Shore Lodge, Twisted Tea and will join Scott as he competes for Rookie of the Year in his first full-time season in the Sprint Cup Series. Richard Petty Motorsports will also field the No. 43 Ford Mustang in the NASCAR XFINITY Series with driver Jeb Burton in his first full-time season. The team is headquartered in Mooresville, N.C.

Jeff Dennison
Breaking Limits for Nathan’s Famous
Mobile: 704-252-3356

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