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EFFEN(R) Vodka Introduces Three Sophisticated New Flavors

Fast-Growing Super Premium Vodka Adds Blood Orange, Green Apple and Raspberry to Its Portfolio

/ -- EFFEN® Vodka, a Super Premium Vodka whose name means smooth, is excited to debut this month three sophisticated new flavors to its lineup. EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka and EFFEN® Raspberry Vodka are bold and distinctive, while embodying the smooth, clean, crisp taste that vodka lovers have come to expect from the brand.

"As demand for Super Premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style," said Halley Kehoe, Director, Lifestyle Brands at Beam Suntory. "From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them."

An innovative vodka flavor, EFFEN Blood Orange offers a sweet citrus zest, and lingering, smooth finish. EFFEN Green Apple has a sweet apple taste with an accent of tartness and mild, smooth sweetness with a short finish. EFFEN Raspberry, a refined reformulation of EFFEN Dutch Raspberry, offers a combination of natural raspberry flavors with a light, crisp taste you won't find anywhere else.

The release of these exciting, new flavors comes after a breakout year for EFFEN Vodka, which doubled its business in 2015, thanks in part to its brand partnership with rapper and entrepreneur 50 Cent. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50 Cent's performances, music videos and network, has already succeeded in introducing EFFEN to thousands of new, legal-purchase-age fans and will continue as the brand expands its flavor offerings.

"Adding these new flavors to the EFFEN lineup is just one of the many things we've been up to," says brand partner 50 Cent. "EFFEN stands for 'smooth,' and these new flavors deliver on that promise."

Like all of the brand's established flavors, EFFEN Blood Orange, EFFEN Green Apple and EFFEN Raspberry are each made using natural ingredients and 100% premium wheat from Northern France and are filtrated and distilled in Northern Holland. These vibrant flavors are the perfect canvas for cocktails that highlight their bold character, including those below:

EFFEN® Blood Orange Mimosa
1 part EFFEN® Blood Orange Vodka
1 part Orange Juice
3 parts Sparkling Wine

METHOD: Shake first two ingredients with ice and strain into a chilled champagne flute. Top with sparkling wine.

EFFEN® Green Apple Mule
1 part EFFEN® Green Apple Vodka
2 parts Ginger Beer
Juice of 1/2 Lime

METHOD: Squeeze the lime half into a Copper Mug filled with crushed ice and drop in the spent shell. Add vodka and ginger beer and stir.

EFFEN® Fresh Start
1 1/2 parts EFFEN® Raspberry Vodka
2 parts Fresh Lemon Sour
1 part Peach Puree
1/2 part Campari® Liqueur
Lemon Wheel for Garnish

METHOD: Shake all ingredients with ice and strain over fresh ice in a tall highball or Collins glass. Garnish with a lemon wheel on the rim.

* All trademarks are property of their respective owners.

The new EFFEN Vodka flavors are now available at select retailers nationwide with a suggested retail price of $26.99 for a 750mL bottle. Made from 100% premium wheat, using a continuous distillation process and bottled with a stylish and functional hand-applied sleeve, EFFEN Vodka is a true testament of Super Premium Vodka. For more information on EFFEN Vodka, please visit

About EFFEN® Vodka
EFFEN® Vodka is a Super Premium Vodka whose name means smooth, even and balanced in Dutch. It is made from 100% premium wheat, which results in a silky, smooth liquid. The stylish and functional rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super Premium Vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka, EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka, and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml, 1L, and 1.75L bottles.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

Drink Responsibly.

EFFEN® Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Flavored Vodkas, distilled from grain, 37.5% alc./vol. (75 proof) © 2016 EFFEN Import Company, Deerfield, IL

Erin Jevis
Beam Suntory
(847) 444-7795
Email Contact

Rebecca Winship
DBC PR + Social Media
(202) 292-4562
Email Contact

Distribution channels: Consumer Goods, Food & Beverages