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Responsible Fans Rewarded at Michigan International Speedway

Promoting Responsibility at Track with Busch, Americrown and TEAM Coalition

/EIN News/ -- BROOKLYN, MI, Sept. 01, 2016 (GLOBE NEWSWIRE) --

MIS RHIR Winner
(L TO R): DEB REED-FOWLER, RESPONSIBILITY HAS ITS REWARDS SWEEPSTAKES WINNER; JACKSON MAGNINI, EVENT MANAGER, TEAM COALITION; MICHAEL FOWLER, GUEST OF WINNER


 http://www.globenewswire.com/NewsRoom/AttachmentNg/85728e7b-039d-4060-93ea-1750c773e1c5Responsible fans earned valuable rewards at the Pure Michigan 400 on August 28, 2016 at Michigan International Speedway. The track, Busch, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Michigan International Speedway.

Before the race, 217 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Michigan International Speedway.

The Designated Driver for the Race from the FireKeepers Casino 400 at Michigan International Speedway, Deb Reed-Fowler, received her Responsibility Has Its Rewards sweepstakes prize on Sunday - two tickets and a VIP behind-the-scenes experience before the race.

“We want all of our fans to have a great time at Michigan International Speedway,” president Roger Curtis said. “We want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”

“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Busch designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely,” said Katja Zastrow, VP of CSR-Better World at Anheuser-Busch. “We all share the same streets after the race. This partnership with Michigan International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.”

“Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About Michigan International Speedway

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR's fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. Michigan International Speedway in Brooklyn, Mich., boasts a proud, 43-year history of hosting America's best racing action on its 1,400-plus acres in the scenic Irish Hills. With 18 degree banking and 73-foot wide sweeping turns, Michigan International Speedway provides drivers with three and four grooves to run around the two-mile speedway. When Michigan International Speedway opened in 1968, the 12,000-seat center grandstand stood overlooking the new two-mile oval, a symbol of a new era for the Irish Hills area. For more information visit www.mispeedway.com.

About Anheuser-Busch
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.

About Americrown

Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!

Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org

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Jill Pepper, TEAM Coalition 202-669-0357, jill@teamcoalition.org
Rob Hemmig, Michigan International Speedway – 517-592-1134, rhemmig@mispeedway.com

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