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Responsible NASCAR Fans Rewarded at Indianapolis Motor Speedway

Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track

/EIN News/ -- Indianapolis, Aug. 10, 2016 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at the Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard on July 24, 2016. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Indianapolis Motor Speedway.

Responsibility Has Its Rewards Sweepstakes Winner at Indianapolis Motor Speedway
(L to R) Nicole Wheeler, MillerCoors: Michelle Young, Event Coordinator At TEAM Coalition; Bob Glick, Responsibility Has Its Rewards Sweepstakes Winner; Margie Glick, Guest Of Winner; Jordan Jiloty, Director Of Public Affairs At NASCAR


Before the race, 262 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Indianapolis Motor Speedway.

The Designated Driver for the Race from the July 26, 2015 Sprint Cup Series race at Indianapolis Motor Speedway, Bobby Glick, received two tickets and two hot passes to this year’s race. Glick and his guest enjoyed a behind-the-scene experience before the race on Sunday.

“We thank those race fans who signed the pledge to be a designated driver for their group during race weekend at the Indianapolis Motor Speedway,” said J. Douglas Boles, Indianapolis Motor Speedway president. “It’s important to be responsible when choosing to consume alcohol, and a designated driver helps ensure safe travels home after a great day at the racetrack.”

“We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About the Indianapolis Motor Speedway

The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world’s largest single-day annual sporting event, since 1911 and also is the site of the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP. IMS is the world’s largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, NASCAR Nationwide Series, GRAND-AM Road Racing and MotoGP.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com , at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM's members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to TEAMCoalition.org.

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Marty Maloney - Martin.Maloney@millercoors.com 
Megan Sipe, Indianapolis Motor Speedway, 317-492-5055, msipe@brickyard.com
Jill Pepper, TEAM Coalition - 703-647-7431 jill@teamcoalition.org

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