There were 635 press releases posted in the last 24 hours and 156,062 in the last 365 days. Reveals Tips for Selecting Marketing Automation Software

/ -- SANTA FE, NM--(Marketwired - August 01, 2016) -, a platform for reviewing and ranking marketing automation software, has released a guide assisting those searching for marketing automation software. The tips outline the best practices to follow in order to identify marketing automation tools which most often meet the needs and expectations of their customers. While the tips are not a guaranteed criterion for selecting the right marketing automation software, the tips can help reduce the risk of dissatisfaction with software that doesn't consistently meet their requirements.

First, recommends that buyers consider marketing automation software vendors which have a history of in-depth reviews written by real people. As the Internet has become a primary source for research, it has also become an opportunity for many companies to create reviews which may be biased towards the side of the provider. It is recommended for buyers to not only try identify reviews which may be critical of software vendors, but to utilize multiple reviews and sources. Many vendors will include testimonials on their website; provides reviews on vendor profiles as a means of allowing buyers to determine the merit which the reviews have over the quality of the software.

It is also recommended for buyers to better identify their needs and objectives with marketing automation software and to use feature lists as a guide towards determining whether the software meets all of those objectives. Not every marketing automation suite will have the same tools and features. It is important to understand which features are most important to your company and to determine whether those being considered place emphasis on those features or not. If possible, utilizing a trial or test version of the software can be beneficial towards determining whether the software will meet the identified needs.

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About is a crowdreviewing platform which ranks over 500 software categories and 200 service categories.

Contact Information
Samuel Powers
530-B Harkle Road,
STE 100,
Santa Fe, NM 87505