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Acura Celebrates 30th Anniversary, Performance Heritage and “Precision Crafted Performance” DNA Throughout 2016 Monterey Automotive Week

  • 2017 NSX supercar featured throughout the week
  • Acura Precision Concept and NSX GT3 Racecar Make West Coast Debuts
  • Acura will showcase brand's role as premier automotive sponsor of The Quail

TORRANCE, Calif. – Acura will celebrate its 30th Anniversary and showcase the brand's Precision Crafted Performance brand heritage with its extensive presence at the 2016 Monterey Automotive Week.  Bringing the brand's luxury and performance DNA to life will be West Coast debuts of the stunning Acura Precision Concept, showcasing the future design direction of Acura, and the 2017 Acura NSX GT3, which is being prepared for competition in North America.

"There's no better place on earth to showcase and celebrate our brand heritage and future direction in this 30th anniversary year than at Monterey Automotive Week," said Jon Ikeda, vice president and general manager for the Acura Division. "We're acutely focused on our Precision Crafted Performance DNA, which is exemplified in products like the NSX and Acura Precision Concept."

Central to Acura's presence at Monterey Automotive Week are three pinnacle representations of Acura's performance-oriented, premium automotive brand values, including the all-new 2017 NSX supercar.  Launched this spring, the NSX challenges supercar norms with its bespoke 75-degree twin-turbo V-6 engine mated to a 9-speed dual clutch transmission and three electric motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system. Produced exclusively at the Performance Manufacturing Center (PMC) in Marysville, Ohio, the Acura NSX is the only supercar manufactured in the U.S1. Focused on custom craftsmanship, the dedicated manufacturing center uses new and innovative approaches to body construction, vehicle painting, final assembly and quality assurance to deliver a truly world-class new NSX to customers around the world.

The Acura Precision Concept, with its supercar-like stance, more performance-minded proportions and alluring design details, points toward a bolder, more distinctive future for Acura vehicle design.  The refreshed 2017 MDX, now on-sale, is the first inspired by this striking vision.  The Acura Precision Concept was developed by the Acura Design Studio in California.

Joining these vehicles at various events throughout the week will be the Acura NSX GT3, which is slated for homologation as an FIA GT3 class racecar this fall and will campaign in North America in 2017.  The NSX GT3 will be powered by the same 3.5-liter, 75-degree, twin turbocharged DOHC V-6 engine that powers the production 2017 Acura NSX, including the block, heads, valvetrain, crankshaft, pistons and dry sump lubrication system.  Its aluminum-intensive, multi-material space frame is constructed at the Performance Manufacturing Center. 

The Quail, A Motorsports Gathering Acura will once again be the premier automotive sponsor for The Quail, A Motorsports Gathering,onFriday, August 19. As a Sapphire-level sponsor for one of the week's most esteemed events, the Acura display will celebrate the brand's 30th anniversary and performance heritage. The 2017 Acura NSX supercar will be joined by the Acura Precision Concept and the NSX GT3 racecar. Additionally, guests will have an opportunity to experience the refreshed 2017 Acura MDX via a ride and drive event at The Quail Lodge & Golf Club.

Carmel-By-The Sea Concours on the Avenue Acura will kick-off the week's activities as the premier automotive sponsor of the Carmel-By-The Sea Concours on the Avenue on Tuesday, August 16. In its fourth year of participation in the event, Acura will showcase its complete lineup of performance luxury vehicles in Carmel's historic Devendorf Park.

1Assembled in the U.S. with domestic and globally sourced parts.

Rolex Monterey Motorsports Reunion This year's Rolex Monterey Motorsports Reunion will showcase Acura's racing heritage with the West Coast debut of the 2017 Acura NSX GT3 racecar, which will be displayed alongside the 1991 RealTime Acura NSX, campaigned by Peter Cunningham (1991 to 2002) and driven by Cunningham to the Speed World Challenge GT championship in 1998.  Both will be on display at the Monterey Motorsports Reunion in the Acura garage August 20-21.  

Gordon McCall's Motorworks Revival Acura will again have a presence at Gordon McCall's prestigious Motorworks Revival, displaying the groundbreaking NSX supercar next to its corporate sibling, HondaJet – the world's most advanced light jet. Gordon McCall's prestigious Motorworks Revival takes place on Wednesday, August 17 at the Revival in the Monterey Jet Center. The 2016 Monterey Automotive Week will be held August 16-21. Visit for more information.

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About Acura Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. This spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.



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Distribution channels: Automotive