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Update - Farsight Security to Debut Brand Sentry, a Breakthrough Brand Protection Cybersecurity Technology, at Black Hat USA 2016

/ -- SAN MATEO, CA--(Marketwired - July 27, 2016) - In an industry first, Farsight Security, Inc. today announced Brand Sentry, a breakthrough technology that can monitor company brands across the Internet to help organizations protect their brand by defending against phishing, counterfeiting and other cyber threats.

Brand Sentry, along with Domain Sentry, also announced today, will debut at Black Hat USA 2016, taking place July 30th- August 4th, 2016 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Farsight created both "Sentry" products using innovative filtering techniques to make real-time Internet intelligence more accessible and actionable than ever before.

Today criminals create thousands of domains similar to marquis brands, from large corporations to popular consumer products, to use for nefarious purposes. Brand Sentry puts control of your brand -- and your business -- back into your hands.

"Farsight provides the world's largest view of the changing Internet. Brand Sentry allows organizations to monitor and discover infringing domains and malicious host names targeting their business, partners and users -- in real-time," said Farsight Security CEO and Internet pioneer Dr. Paul Vixie. "Farsight remains committed to continuing to develop new solutions to help our customers quickly and accurately counter cyber threats and reduce risks to their organization."

Brand Sentry: How It Works

Brand Sentry is built upon Farsight's flagship Security Information Exchange (SIE) platform, a highly scalable data-sharing platform in which data is collected, aggregated, processed, and rebroadcast in real-time. Using Brand Sentry, organizations can set their own pre-defined parameters to watch specific domains and hostnames and be alerted any time their brands, or lookalike domains, are first detected. It will look at the DNS label(s) and perform transformations and computations on the strings with the goal of determining "how similar" a DNS label or fully qualified domain name ("FQDN") is to a specified set of brands.

Brand Sentry Use Cases

  • Phishing: Lookalike malicious domains used to create websites or emails to lure unsuspecting users for fraud and other cybercrime
  • Brand Infringement: Unauthorized use of a trademark
  • Brand Dilution: Brand is maliciously used diminishing its perceived quality
  • Brandjacking: An activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that organization's brand equity
  • Brand Typocamping: Registration of a "typo domain" that is lexically similar to an entity's brand with the intention of launching an attack listed above

Pricing & Availability

Brand Sentry is available now. Pricing starts at $19,500. For more information on subscription services, contact a Farsight Security account executive at or call +1-650-489-7919. In addition to Brand Sentry, Domain Sentry is also available. Additional Sentry products are planned for 2017.

About Farsight Security, Inc.

Farsight Security, Inc. provides the world's largest real-time threat intelligence on changes to the Internet. Leveraging proprietary technology with over 200,000 observations/second, Farsight provides the Internet's view of an organization and how it is changing purposely, inadvertently or maliciously. For more information on Farsight Security, Inc., please visit https:/

Karen Burke
For Farsight Security, Inc.