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Brekford Deploys Seventh Red Light Camera in New Rochelle, New York

Brekford Technology Enables City to Target at-Risk Traffic Intersections


/EINPresswire.com/ -- HANOVER, MD -- (Marketwired) -- 07/22/16 -- Brekford Corp. (OTCQX: BFDI), a leading public safety and security technology service provider of automated traffic safety enforcement ("ATSE") solutions, parking and traffic violation systems, and an end-to-end suite of technology solutions for public safety vehicles and mobile workers, announced today the deployment of a seventh red light enforcement system in New Rochelle, New York. The City has approval from the State of New York to install photo enforcement systems at 12 intersections, with approximately 40 approaches. Brekford will continue to work with New Rochelle representatives to provide complete coverage in the coming months.

"Brekford is very pleased to be working with the New Rochelle Police Department to improve traffic and pedestrian safety by reducing red light running and traffic crashes," stated Rod Hillman, President and COO of Brekford. "The City selected our advanced non-intrusive BRAVA Red Light Enforcement System, featuring high resolution violation capture, to place at high risk intersections with minimal impact on City resources. Since inception of the program earlier this year, the system has operated very efficiently and we have seen a reduction in red light running at intersections where cameras have been deployed. Brekford has worked diligently to ensure complete turnkey support for a fully transparent ATSE red light program in New Rochelle. We have operated speed enforcement programs for several years now, and are pleased with the initial success of our first red light program. Our objective for the remainder of this year is to promote this capability to other prospective clients throughout the U.S. and Latin America."

Communities face heavy costs from traffic accidents at red light intersections, and issuing fines by automated enforcement is a fair and objective way to remind drivers that they are required by law to stop at red lights. According to estimates by the American Automobile Association, a single fatal crash costs society over $6 million, and includes costs to victims, families, government, businesses and taxpayers. Independent studies by the Insurance Institute for Highway Safety show that red light safety cameras lower red-light running violations up to 90% and fatalities by 24%.

Brekford invests heavily in research and development to deliver advanced traffic safety enforcement solutions and reliable service to its customers. Brekford's range of technologies include its P2S Speed Enforcement System, Safety Zone SpeedAlert Radar Signs, BRAVA Red Light Enforcement System, and back office iP360 Violation Processing and Evidence Management Suite. We develop each solution to yield better results through innovative designs and manufacturing in the U.S., high quality engineering and components, flexible and easy-to-use tools, and proven chain of custody.

About Brekford Corp.

Brekford Corp. provides state-of-the art public safety technology and automated traffic enforcement solutions to municipalities, the U.S. military, various federal entities and other public safety agencies throughout the United States. Its services include automated speed and red light camera enforcement programs, parking enforcement solutions and an end-to-end suite of technology and equipment for public safety vehicle upfitting. Brekford's combination of upfitting services, cutting-edge technology, and automated traffic enforcement services offers a unique 360-degree solution for law enforcement agencies and municipalities.

The Company is headquartered in Hanover, Maryland, and its common stock is traded on the OTC Markets under the symbol "BFDI." Additional information on Brekford can be accessed online at www.brekford.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of that term in Section 21E of the Securities Exchange Act of 1934, as amended. Words such as "anticipate," "expect," "project," "intend," "plan," "believe," "target," "aim," "should," and words and terms of similar substance and any financial projections used in connection with any discussion of future plans, strategies, objectives, actions, or events identify forward-looking statements. Forward-looking statements include, among others, those concerning our expected financial performance and strategic and operational plans, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. These statements are based on the beliefs of our management as well as assumptions made by and information currently available to us and reflect our current views concerning future events. As such, they are subject to risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, among many others: the risk that any projections, including earnings, revenues, expenses, synergies, margins or any other financial items that form the basis for management's plans and assumptions are not realized; a reduction in industry profit margin; requirements or changes affecting the business in which we are engaged; our ability to successfully implement new strategies; operating hazards; competition and the loss of key personnel; changing interpretations of generally accepted accounting principles; continued compliance with government regulations; changing legislation and regulatory environments; and the general volatility of the market prices of our securities and general economic conditions. Readers are referred to the documents filed by Brekford Corp. with the SEC, specifically the Company's most recent reports filed on Form 10-K and Forms 10-Q, which further identify important risks, trends and uncertainties which could cause actual results to differ materially from the forward-looking statements in this press release. Brekford Corp. expressly disclaims any obligation to update any forward-looking statements.

Company contact:

C. B. Brechin
CEO
(443) 557-0200
investors@brekford.com