There were 440 press releases posted in the last 24 hours and 155,671 in the last 365 days.

Noveto Systems Wins in an Exclusive Daimler's STARTUP AUTOBAHN Program

Cutting-Edge Smart Personal Sound Technology Among Top Three to Participate in Program

/ -- TEL AVIV, ISRAEL--(Marketwired - July 21, 2016) - Noveto Systems LTD, a company dedicated to developing the next generation of audio human-machine interface, has announced that out of 300 companies, it is among the first three to win a place on the Daimler's Startup Autobahn program -- a program that unites global startups with the unrivalled tech expertise of Silicon Valley and the best of German engineering.

Noveto earned this exclusive inclusion in the program by presenting its ideas for shaping the future of mobility with Sowlo, the company's newest ground-breaking technology that utilizes Smart Personal Sound (SPS), and intelligent 3D sensors to locate and track a user's position, to turn any space into a personal, private listening area. Sowlo delivers audio to a single individual without the discomfort of headphones, wires or disturbing others.

"Noveto is honored to be the first among such an impressive and elite group of technology startups and we wish to thanks Dr. Dieter Zetsche, Diamler's Chairman of the Board of Management, and Mr. Saeed Amidi, PlugAndPlay's Founder & CEO, for creating this amazing program. The Startup Autobahn program shows the need for continued revolution in this industry as we enter the next era of technology innovation," said Tomer Shani, co-founder and COO of Noveto. "Noveto is dedicated to revolutionizing the way we consume audio. Whether it's enhancing the safety and comfort while driving a car, turning home or work into an acoustic-friendly environment, or simply improving the experience in everyday activities, we think audio should be a personal, hassle-free experience. This is the idea behind Sowlo, our Smart Personal Sound technology."

For more information about Noveto's Sowlo, please visit

About Noveto Systems LTD:

Founded in 2011, Noveto Systems LTD is a privately held, Israeli high-tech company dedicated to developing the next generation of human-machine vocal interface. With a goal to revolutionize the way we consume sound, Notevo's cutting-edge technology, Sowlo, utilizes Smart Personal Sound (SPS) and serves as a catalyst for change in the tech industry, creating a new dimension of sound.



STARTUP AUTOBAHN is a joint program run by Daimler AG, the Silicon Valley Plug and Play, the University of Stuttgart and ARENA2036. Startups from all over the world are invited to apply for the program focusing on the topic of the future of mobility.

Media Contact:

Julie Putjenter
(858) 946-0246

Distribution channels: Automotive, Music, Technology