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Truxmart Releases the New Generation Forte

/ -- TORONTO, ON--(Marketwired - July 12, 2016) - Truxmart LTD (OTCQB: FNHI) has launched the next-generation Forte tonneau cover, which is 20 pounds lighter than its predecessor, extremely scratch resistant and even easier to install. It delivers improved quality at a competitive price

A wholly owned subsidiary of Franchise Holdings International, Truxmart moved the new generation Forte into final production after rigorous product development since early 2015, testing a multitude of fittings for over 35 light-truck models in North, Central, and South America. Due to its innovative qualities, Truxmart hopes that the Forte will generate significant sales and quickly gain a larger market share for Truxmart from North to Central to South America.

"The Forte's new design has reduced our overall cost to manufacture, providing lower prices to customers," said Steven Rossi, Truxmart's President. "The new, highly refined Forte is tremendously exciting. We have broken new ground from a quality and price perspective, while increasing margins for the company."

Retail pricing for the new Forte hard-folding cover will be among the most aggressive in North America and Truxmart has immediately begun to market the exciting new Forte.

"Hard covers are by far the most sought after in the market," Rossi added. "Over 2,200 truck covers are sold in the U.S. each day and the majority are hard covers, representing an average $700 retail price. There is an estimated $15,000,000 in tonneau covers sold each day in the U.S., yet of the 50 million registered American light truck owners -- only about one in five -- protect their truck's bed with a tonneau cover. We hope our all new Forte cover will both dominate and expand our market as an innovative truck bed cover option at an aggressive retail price for today's savvy consumers."

The next-generation Forte will initially be launched in Canada and will also be sold through Truxmart's private label program. This year, the new model will be launched in the U.S. by summer and by fall in Latin America. Truxmart believes that the next generation Forte hard folding cover will help achieve its goals for exponential growth in 2016 and 2017 revenues.

Truxmart will continue to provide regular updates on the Company's growth in the coming weeks and months.

For more information on Truxmart, please visit

About Franchise Holdings International

Truxmart, Franchise Holdings International's wholly owned subsidiary, was founded in 2011 to take advantage of the limited innovation provided by existing tonneau cover manufacturers. Tonneau covers have remained much the same in price and design since 2005 with one main company controlling a majority of the tonneau cover market. This dynamic market segment is in need of a new innovative manufacturer of high quality, functional, and aggressively priced tonneau covers. Truxmart has developed multiple products for all of the most prominent pick up trucks available in North America. Details of most products can be found at Truxmart sells its products through master warehouse distributors, dealers, and online retailers in North America and is expanding to Central and South American distribution of its products.

Forward-Looking Statements

This document may contain forward-looking statements, relating to Franchise Holdings International Inc. operations or to the environment in which it operates, which are based on Franchise Holdings International Inc. operations, estimates, forecasts and projections. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict, and/or are beyond Franchise Holdings Internationals Inc. control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently, readers should not place any undue reliance on such forward-looking statements. Franchise Holdings International Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For Investors:
Steven Rossi
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Distribution channels: Automotive