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UFC Legend Chuck "The Iceman" Liddell seems to have conceded defeat to his former USO ...

(MMD Newswire) May 21, 2009 -- Chuck Liddell's recent fate with his fighting career seems to have a similarity to some of his fate in business. Chuck Liddell's, MMAJACKED, which was once gaining momentum as a leader in MMA websites has took a similar turn to Liddell's career, and appears to be heading down an identical downward path.

Chuck Liddell's admitted and former best friend, Chris Greenman, left the site, or was said to have been formally fired by Chuck Liddell and other owners of MMAJACKED in a public fashion. Many sources credit there being a falling out on the USO tour in November of 08 which involved both Chris Greenman and Chuck Liddell traveling with the Vice Chairman of the Joint Chief of Staff. While USO staff and Chuck's management claim Liddell "got sick" on the tour, sources claim otherwise. Sources thought to be from The Division of Criminal Investigations, Department of the navy, paint quite a different picture, and alluded to Chuck "being completely uncontrollable," this however could not be verified. Various internet searches share the same thoughts that Chuck Liddell was indeed kicked off the tour and there were some possible cover ups by the military for the events that happened. Unidentified military personnel on various blogs and forums claim this is common practice, and its meant to protect the image of USO project, and celebrities if stuff like this happens.

Chris Greenman, for different suspected reasons, left MMAJACKED, and was quick to contact his influences in the MMA world and formed http://www.ProFightNetwork.com. Chris Greenman was wrestling teammates with Liddell at Cal Poly from 1990-1994, and had Liddell as his best man at Greenman's wedding in 1994. Greenman was known in the MMA fighting world as a world class fighter that trained with the some of the best MMA fighters in the world. Greenman seems to have chosen the business end of fighting rather then actually fighting professionally. However, International media searches (Worldwide Press) reveal Greenman has had 8 fights in Japan at the middleweight (185,205) weight as a Pro Fighter, and has a perfect 8-0 record. This could point to the possibility of a conflict with Liddell and Greenman at a domestic level; however Greenman told us that were not the case.

The rise of ProFightNetwork is interesting but not very surprising. People we contacted on the MMAJACKED website all seem to have one thing in common; they believed Chris Greenman was MMAJACKED & never even knew the other owners. They were there to watch the videos done by Greenman, when he left the site, they left. One MMAJACKED fan told us, "Many of the people on the site became very angry when they posted a bulletin that Chris Greenman was fired, very unprofessional. "

Liddell was thought to be a fighter ahead of his time when the media first heard of his involvement with a MMA social site but at some point he must have lost interest or bad blood erupted. There was an apparent incident at MGM's Studio 54 (Dec 08) where Liddell's brother, Dan Liddell, and Greenman had heated words in the VIP area of studio 54. MGM's staff alluded to a possible fight between Chuck's entourage and Greenman's Las Vegas "boys" engaged for a short time and was broken up by Metro police in the front of the Casino.

Chuck Liddell promoted many things in the last few years but it seems that the one thing he promoted the best was Chris Greenman. Chris Greenman has emerged from behind the scenes to become very popular in the MMA fan community.

Internet ranking stats (Alexa) show a grim picture if you're Chuck Liddell or an owner of MMAJACKED. While the old site has the momentum one does not wish for, Greenman's http://www.ProFightNetwork.com is full steam ahead, passing his old site in traffic ranking in just 8 weeks of having what he described as a temporary non social site up in place.

Greenman still makes use of videos but in a phone interview he told us "I will get back to doing more videos, I am just concentrating on developing the best MMA/Boxing/combat sports social site in the world." Greenman denied commenting on the USO, MMAJACKED, or any other allegations just saying, "I learned more in the last two years then seven years in college. It hurts me to lose a friend of twenty years over lies and business, I always had Chuck's back. I advise anyone never to go down that road because you can't hold each other accountable because you cross friendship lines. You have to be able to hold business partners accountable in business because otherwise your decisions are based on friendship and that is never a good thing."

Finally, after concluding a 30 day investigation, we were able to get a bit more information out of Greenman. We were unable to reach neither Chuck Liddell nor his agent, Duane Zinken (Zinken Entertainment). Both refused numerous phone calls. Greenman told us "ProfightNetwork is a fans site and a fighters paradise, you will get more news about MMA/boxing then you can handle, videos from around the world, interaction like no other, and I promise a few things you have never seen from a social site, if Facebook only knew. Also, FightNetRadio's Lee Honish, and one of the co-owners of ProFightNetwork, bring you the "Howard Stern" of MMA/Boxing on live PodCast and radio, its insane how fighters and fans love his style you want to kick his butt for the things he says but you come back for more."

Greenman said, "In a nutshell we will give you world wide MMA/boxing/combat news, we will entertain you till your stomach hurts, and were going to save you money in a unique way, and make it lucrative to be a member of our site." Greenman ended the call by saying that he has lost some mutual friends with Chuck simply because "Chuck is Chuck and everyone wants to be on the side of a legend, I don't blame them and it's kind of cool to say your friends with Chuck. We use to call those people Chuck's bff (best friends forever), because everyone seemed to be his best friend when he got famous. This world is all perception anyways, it is a short life, and 1000 years from now, no one will know or care about either of us."

Greenman seems to have an interesting story as well. He grew up in Vegas, went to the same high school as the Fertita's during close time frames, and is often seen with public figures in the party atmosphere of the Sin City with internet photos of Stallone, Spade, Paris Hilton, Troy Aikman, Emmit Smith, various political figures, and a whose who list of others.

Greenmans family was super political backers of now Senate majority leader Harry Reid. Chris Greenman has paid over $5000 for a Pig at a state fair in his last residence of Livermore , when indeed the Pig was maintained by the County Commissioner 's daughter of his county of residence where his dad and him owned many properties. Reports surfaced Greenman was investigated by Hayward PD in 2000 for doing what ended up being an undercover narcotics sting where Greenman didn't advise his supervisors. Greenman resigned from SFPD the same year, and launched a mega real estate company and shortly after got back into the MMA scene. He now resides in Newport beach .

By Professor Paul Span & Professor Coopers / Columbia School of Journalism (212) 854-8608 / cooperprofessor@yahoo.com

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