Ganeden(R) Drives Food and Beverage Innovation With Industry-First Probiotic Jumpstart Program
Judges to Select One Company's Product Concept for a Partnership to Make Probiotic History
/EINPresswire.com/ --
CLEVELAND, OH--(Marketwired - February 09, 2016) - In an effort to cultivate probiotic innovation in the functional food and beverage market, Ganeden
The program from Ganeden is an opportunity that invites all scientists, entrepreneurs and inventors with a brand-new probiotic food or beverage product concept to submit their idea to Ganeden. While entries will be accepted for all product categories, the company encourages submissions for novel products that will resonate with consumers and fill a specific need in the marketplace. The grand-prize winner will receive $25,000 in support to utilize GanedenBC
"Ganeden's growth and success has been accomplished by helping hundreds of forward-thinking companies around the world develop and market innovative, first-of-their-kind probiotic products," said Andy Lefkowitz, Ganeden's CEO. "The future of the food and beverage market is functional foods, and we see this program as a huge opportunity to share our expertise and support the industry by helping others bring their ideas to life and onto shelves."
All initial concepts must be submitted on the Probiotic Innovation Jumpstart website by May 6, 2016. Three finalists will then be chosen to present their ideas in-person to a panel of esteemed judges during the Institute of Food Technologists (IFT) show in Chicago on July 16, 2016. The presentations, to be done by two representatives from each company, will be judged by a panel of respected industry experts from both manufacturing and retail backgrounds. The panel includes Mark Retzloff, a pioneer in the organic and natural foods industry, and Caroline Beckman, co-founder and CEO at Nomva.
"This is a wonderful opportunity to help nurture our fantastic industry, and I am humbled to be a judge for Ganeden's program," said Mark Retzloff, senior partner for the Boulder Farm Team and chairman for multiple food & beverage boards. "I've personally watched products containing GanedenBC
To learn more about Ganeden's Probiotic Innovation Jumpstart program or to submit a product idea, visit Ganedenprobiotics.com/jumpstart. For information on GanedenBC
About Ganeden:
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC
About GanedenBC
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Ganeden Media Contact:
Teresa DeJohn
PR Manager
tdejohn@ganedenprobiotics.com
440-229-5205