Mobile Microfinance Liberates Many of the World's Poor, as Users Soar From 94m to 283m by 2020
Service Providers Successfully Facilitating Financial Inclusion
/EINPresswire.com/ -- HAMPSHIRE, UNITED KINGDOM--(Marketwired - November 25, 2015) - New data from Juniper Research has found that both microfinance providers, and mobile carriers, are driving a surge in financial inclusion for the unbanked populace in developing nations, through the provision of sophisticated mobile finance services.
Juniper's new research, Mobile Financial Services: Developing Markets 2015-2020, estimates that microfinance user numbers in developing regions, including Africa & India, will triple from 94 million in 2015 to 283 million by 2020.
Mass Adoption
The research found that mobile savings accounts such as Safaricom's M-Shwari and Tigo Tanzania had already gained mass adoption in their respective markets, with the network operators benefitting both from reduced churn and from the opportunity to upsell additional content such as microinsurance and loans.
A Transformative Effect
Indeed, the research points out that the introduction of such services can have a transformative effect on both individual livelihoods and on communities. It cited the example of ACRE Africa which offers agricultural micro insurance, protecting farmers' livelihoods in regions prone to natural disaster. Other providers offer insurance as an incentive to purchase airtime top-up, such as Pakistan's Easypaisa which offers free life insurance to anyone who opens a prepaid mobile account with an average monthly balance of $20.
As research author Lauren Foye explained, "For the first time, the unbanked can afford protection against natural disasters, such as crop failure and illness, essentially offering a means by which to recoup their losses. Before the introduction of microinsurance, a farmer suffering crop failure may well have lost his livelihood."
Other Key Findings Include:
- Consumer expenditure on mobile loan services will increase by 600%, reaching $2.4 billion in 2020.
- MNOs (Mobile Network Operators) are able to leverage individuals' mobile payment patterns and mobile social network histories to facilitate credit scoring for loans
- With the closure of M-PESA linked insurance service 'Linda Jamii' announced, it is clear that some segments continue to face significant challenges.
The whitepaper, Microfinance with Macro Potential is available to download from the Juniper website together with further details of the new research.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
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For further details please contact Sam Smith
Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com
Juniper Research is a market leader in the mobile commerce sector, having built an unrivalled source of market intelligence and forecast data over the past 12 years. As mobile financial services across developing markets evolve to include micro-credit, insurance, and saving initiatives, this research identifies the key areas for deployment, and the optimal markets for growth, as well as in-depth forecasts across a range of key metrics. This research includes a Market Appraisal (PDF) and a market sizing and five year forecast spreadsheet (XL).
