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Responsible NASCAR Fans Rewarded at Talladega Superspeedway

Partners Promoting Responsibility at Track include Miller Lite and TEAM Coalition

/EIN News/ -- Talladega, AL, Oct. 25, 2015 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at the CampingWorld.com 500 at Talladega Superspeedway on Sunday afternoon. Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Talladega Superspeedway.

Before the race, 117 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Talladega Superspeedway.

 “We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”

“We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Richmond International Raceway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

 

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage.  Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet.  Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.  MillerCoors also offers pioneering new brands such as the Redd’s franchise, Redd’s Wicked and Smith & Forge Hard Cider.  MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at www.MillerCoors.com , at facebook.com/MillerCoors or on Twitter through @MillerCoors.

 

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

 

For more information, go to www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org or www.RHIR.org.

 

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Cat Corrigan, MillerCoors – 312-496-5742, cat.corrigan@millercoors.com
Jill Pepper, TEAM Coalition 202-669-0357 jill@teamcoalition.org
Russell Branham, Talladega Superspeedway – 256-315-4556, rbranham@talladegasuperspeedway.com

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Distribution channels: Sports, Fitness & Recreation